1) Floriculture has potential for economic growth in India through exports and domestic sales, but currently accounts for only 0.61% of the global floriculture sector. 2) Key opportunities for expansion include exporting flowers to international markets during their winter seasons as well as developing the domestic market in major cities. 3) However, bottlenecks like a lack of production and market data, high freight costs within India and to export markets, and insufficient research and development are currently limiting growth of the floriculture industry.

1. Banda university of agriculture&
Technology
Assignment on-
Importance scope and bottle necks for floriculture
industry in India
submitted by -
Arvind yadav, ID-721
Om prakash singh,ID- 722
Submitted to - Dr. KS Tomar
Dr. Rakesh kumar

2. Floriculture
Floriculture can be defined as“a
specialized branch of horticulture which
deals not only with the cultivation of
flowers, foliage, climbers, trees, shrubs,
cacti, succulents, etc., but also with their
marketing and production of value-
added products from them”

3. FLORICULTURE PRODUCTION STATUS-WORLD
• Major flower producing country -
NETHERLANDS(33%)
• Country with largest area under greenhouse -
NETHERLAND(30%)
• Major cut flower producing country -
NETHERLANDS(59%)
• Major cut flower importing country-GERMANY(34%)

4. FLORICULTURE PRODUCION STATUS OF
INDIA
• INDIA share in global flori sector - 0.61%
• Highest Flowers producing state – Tamilnadu (19%)
- Karnataka(13%)
-WEST BENGAL(12%)
• Total area of flower & aromatic crop - 9,43,000 Ha.
• Total production of flower and aromatic -32,77,000
Mt.
• Productivity of flower & aromatic crop -3.48 MT/ Ha
• Share of floriculture in horticulture -1.1%

5. IMPORTANCE OF FLORICULTURE IN
INDIA
Economic point of view
• Floriculture is a fast emerging major venture in the world,
especially as a potential money-spinner for many countries
in world.
• For example in markets such as Delhi and Mumbai and other
metros a single spike of gladiolus and gerbera cut flower
may sell up to Rs. 3-5 in kharif and Rs. 5-10/spike in
Rabi/Summer.
• Gestation period of flower crop is very less compared to
other crops.
• Modern-day floriculture refers to the production of high-value
cut flowers such as rose, gladiolus, carnation, mums,
orchids, tuberose, anthurium , lilium , gerbera etc,.

7. • The sale of loose flowers of Jasmine, Crossandra,
Marigold, China Aster, Chrysanthemums, Berlaria and
Gaillardia etc., are a roaring busyness in south India.
• The present trend in floriculture is for making dry flowers,
extraction of natural colours and essential oils.
• There is lot of demand for good quality flower seeds and
ornamental planting materials.
• At present the global ornamental crop industry is worth
about US$ 70 billion.
• The global consumption of the flowers is about US$ 35
billion.
• More than three lakhs hectare area is under flower

8. • Floriculture generates self employment opportunities round the year.
The employment opportunities in the field are varied such as.
• One can join the floriculture field as farm/estate managers, plantation
experts, supervisors and project coordinators and so on.
• Teaching, Research and Extension scientists/ teachers are some other
avenues of employment in all SAUs and NARS.
• Marketing of Floriculture products for different ventures is emerging
as a potential segment of this field.
Besides, one can also work as consultant, landscape architect etc with
proper training.
• One can also work as entrepreneur and offer employment to other
• Floriculture also provides service career opportunities which include such jobs
like floral designers, grounds keepers, landscape designers, architects and
horticultural therapists.

9. Aesthetic point of view
• To a Japanese flower arranger each flower expresses one or more
meaning (eg. Ikebana )
• The wealth of any nation is linked with the health of its people.
Unless we can ensure the healthy development of our citizens,
especially for the younger generation, by providing them for open
breathing places through bio-aesthetic planning like in Chandigarh
city and landscape gardening, we cannot expect to buildup a healthy
society and prosperous nation.
• Horticultural therapy - is the new dimension of horticultural
sciences to heal the psychic debility and the science is to use
garden, landscape plants, parts of plants, growing activity as tools to
work.
• It is being utilized in psychiatric hospitals, general hospitals and
physical rehabilitation centers, homes for elderly, prisons and
schools.

11. Social point of view
• Flowers symbolize the purity, beauty, peace, love, adoration,
innocence and passion etc. Hence, many flowers are used to
express the most sensitive, delicate and loving feelings
eloquently what our words fail to express.
• In our society no social function is complete without the
use of flowers, floral ornaments, bouquets or flower
arrangements they are invariably used in all social functions.
• In the present modern era sicks are wished for speedy
recovery by offering beautiful cut flowers, while the deads
are bidden farewell with flowers along tear of sorrow
• Flowers are very closely associated with mankind from the
dawn of human civilization. There is increasing habit of
„saying with flowers.‟ Any Indians born with flowers live
with flowers and finally dies with flowers with tear of sorrow

13. SCOPE OF FLORICULTURE INDUSTRY IN
INDIA
• India is blessed with varied and dynamic agro-climatic
condition, good quality soil and water made suitable for
floriculture.
• Geographically India is well located between two major
markets i.e., Europe and East Asia.
• Winter is being very mild and hence there is lot of scope to
export Indian flowers to temperate countries during the
winter season, when the demand is in peak because of
important winter festivals like Christmas, New Year Day
and Valentine ‟s’’ Day.
• With the implementation of GATT agreement European
nations has brought down the import duty on floricultural
products, which at present is 15 %

15. • The Govt. of India has setup the infrastructure for floriculture
industry in major cities like New Delhi, Mumbai, Kolkata, Chennai,
Bengaluru, Pune etc.
• APEDA is giving financial assistance to some extent for various
activities connected with export of floriculture products. Easy
bank financing for hi-tech floriculture.
• 100 per cent export oriented units (EOU‟s) are located in and
around Hyderabad (Andra Pradesh), Bengaluru, Hosur,
Doddaballapur, Devanahalli (Karnataka) in south and Gurgaun
(Haryana) in north, Lonavala and Pune (Maharashtra) in West.
• For 100 % EOU‟s the government has allowed to sale 50 per cent of
produce in domestic markets.
• 100 per cent tax exemption has given on implements / raw materials
used in greenhouses.
• The rules and regulations related to import and exports have been
minimized

16. • Singapore is the nearest International standard flower auction
centre, helpful for Indian exports.
• Floriculture products posses 25-30 time more foreign exchange
earning ability than cereals or any other
agricultural/horticultural products.
• Floriculture is capable of attracting and retaining large number
of progressive farmers / entrepreneurs.
• Due to ample sunlight and optimum temperature during winter,
it does not require artificial lighting or heating for green house
production of cut flowers.
• APEDA and GOK have established four flower auction centers
including one in Bengaluru, Noida (UP), Mumbai and New Delhi.
• APEDA also has setup a marketing center at Aalsmeer (The
Netherlands) to promote Indian produce

17. BOTTLE NECKS FOR FLORICULTURE INDUSTRY IN
INDIA
• Lack of specific information on area and production of
different flowers which, is a handicap in planning
production for domestic and export market.
• Lack of information on advanced cultivation practices like
high density planting, fertilizer and irrigation management
• There is no direct cargo flight from Bengaluru and Pune
which are main production centers, leads to double
shipment which increases the cost besides more scope
for spoilage.

18. • The freight rates in India are high which makes produce
uncompetitive in the International markets.
• There are no organized marketing co-operatives of
other bodies which can take care of floriculture trade in
India. Lack of research and development in floriculture.
Especially on new varieties, postharvest techniques,
advanced cultivation method, etc.
• No detailed economic feasibility studies with reference
to establishment, maintenance and cost of production in
glass house conditions / protected cultivation.
• Pot plants are produced in soil based container
medium which is not allowed in most middle-east and
European market .