Value addition of cut & loose Flower

1. Dr Ritu Jain
Division of Floriculture and Landscaping,
ICAR- Indian Agricultural Research Institute,
New Delhi 110 012

2. Year Area (ha) Production (MT)
2001-02 106000 535000
2002-03 70000 735000
2003-04 101000 580000
2004-05 118000 659000
2005-06 129000 654000
2006-07 144000 880000
2007-08 166000 868000
2008-09 167000 987000
2009-10 183000 1021000
2010-11 191000 1031000
2011-12 254000 1652000
2012-13 233000 1729000
2013-14 255000 2297000
2014-15 248000 1658000
2015-16 278000 1526000
2016-17 306000 1699000
2017-18 342000 1760000
2018-19* 339386 1991381
Area and Production of flowers during the
last two decades
*advanced estimates

3. Value Addition
• Value addition is a process in which a high price is
realized for the same volume of a primary product by
means of processing, packing, upgrading the quality or
other such methods.
• Most generally, it refers to manufacturing process that
increases the value of primary commodities.
• It may also refer to increasing the economic value of a
commodity through particular production process eg.
organic produce, or through regionally branded products
that increase consumer appeal and willingness to pay a
premium over similar but differentiated products.
• Profit potential is increased when an indistinctive raw
commodity is converted into a unique product.
• The value addition for marketing flowers includes
adoption of postharvest technology and improved
logistics.

4. Why value addition in floriculture
 Unstable prices for raw commodities
 To improve the profitability of farmers
 To reduce post harvest losses.
 Utilization of excess produce and elimination of waste
 To ensures high premium to the grower
 Provides more acceptable quality products for the domestic and export market
 Stabilizing farm income by adding profits
 Provides the most important aspects of marketing and giving the customers a
reason to buy such products
 Farmers can make more money by cutting out the middleman
 It create brand recognition and add variety to the farm operation
 It is an outlet for creativity
 To generate employment

5.  Value addition is any step taken to increase the value of a
raw product from harvesting to the sale of the final
product
Or
 It is increasing the value and appeal of any floriculture
product or commodity through changes in genetics,
processing or diversification
Value Addition
Raw material Final product
Value

6. Pre requisite for value addition
• Novelty - The product should be new and unusual like blue or black
rose and likewise so that no one can compete.
• Export potential - The product developed should have demand in
international market for higher return and appreciation of benefit of
global trade.
• Unique - The product we develop should be one of its own kinds for
which crop and variability indigenous to country should be exploited.
• High value - The product should have high value for low volume for
ease of trading and distribution and the extracts from Indian spices
and herbal medicinal plants can fulfill this requirement.
• Availability - Consistent availability of the product in required
quantity should be ensured for stable market and faith.
• Market - Any product that is developed must have market because
market is the key for success of any product.

7. Global Scenario of Value Addition
• In the present floricultural scenario when the globe has become a
single market floriculture has to be competitive, the diversification,
quality enhancement and value addition have become key words of
success in floricultural trade at international level.
• Besides making floriculture competitive, value addition also helps in
avoidance of post harvest losses, industrialization, employment
generation, export, extended availability of produce, foreign exchange
earnings and product diversification, easy marketing etc.
• It is therefore, appropriate time for us to come out of primary
processing and bulk exporting and get into newer product
development and marketing of ready to consume product through
value addition.
• The world production of essential oils is growing at more than 10%
annually and at present it is estimated at about 11000 tonnes.
• Europe continues to be the largest destination of India's floriculture
exports.
• Leading dry flower product exporting country: Australia
• Leading dry flower product importing country: U.K.
• Export of dried flowers and plants from India has a potential of about
Rs. 100 crore/year.

8. Indian Scenario of Value Addition
• The Indian floriculture industry comprises the florist trade , nursery
plants, potted plants , bulbs and seed production , micro propagated
materials , dried flowers, dried foliage, and extraction of oil from
flowers.
• India is the 5th largest exporter of dried flowers, and second largest
exporter of dried foliage in the world accounting for around 7% of the
world exports in dry flowers and foliage.
• The main export markets for Indian dry flower industry are USA,
Netherlands, UK and Germany.
• India is the largest exporter of jasmine oil in the world accounting for
over 40% of total world exports in jasmine oil
• Among the floriculture products, dry flower leads in export from India
followed by cut flowers, live plants, bulbs, tubers etc.
• Dried flowers and plants constitute the bulk of the export from our
country.
• Export of value added product e.g. oil (extracted in small units set up
in production zones) can help generate substantial revenue in
international market. rather than the raw material i.e. rose petals,

9. Value added technology
• Even making of value added products is an artistic and creative
work much more closely related with women
• No much scientific technology is needed for preparation of
these products except some training and economic support.
• This couldn’t be seen in isolation as income generating activity.
Infact it is supplemental to existing income.
• Just some extra time & effort to earn some extra income is
needed.
• It includes preparation of garlands, bouquets, veni, button-hole,
flower baskets, floats, floral wreaths, corsages etc can add
value up to 5-10 times from flowers and green foliages
• It also includes making of dry flowers and extraction of
essential oil or pigments.
• These new models of value addition in flower have high export
potential and can play a significant role in generation a new
flower market strategy.

10. Ways to add value
• Process the raw material
• Pre cut, wrap and package
• Label the product
• Distinct product appearance
• Increase shelf life
• Provide recipes
• Gift baskets or multi-pack
• Build reputation, relationship

11. Avenues of Value Addition
Fresh Products Processed products
Floral arrangements Essential oil
Floral Baskets Perfumes
Bouquets Natural Colour/Floral dyes
Garlands Floral tea
Corsage Gulroghan
Wreaths Gulkand
Floral Jewelry Dried flower products
Buttonholes Beverages
Tinted flowers Rose water
Pot Pourri
Neutraceuticals
Pharmaceuticals
Cosmetic products

12. Fresh flower arrangements

13. Floral garlands and bouquets

14. Wreaths

15. • The dried flower industry in India is about 45 years old. There is
tremendous export potential for this industry and a huge amount of
raw material is exported from India.
• In floriculture exports from India , these product constitute nearly 60per
cent. India has share of 10% of the total global dried flower market.
• In this industry, cut flower, foliage, ferns, grasses, sedges, seed pods,
flower skeletons; nuts , fruits and cones; barks, branches, lichens and
fungus are utilized.
• The major importing countries of dried flowers and dried plant parts
are the United States of America, Germany , the United Kingdom,
Hong Kong, Japan and Singapore.
• India is the 5th largest exporter of dried flowers and 2nd largest
exporter of dried foliage in the world accounting for around 7 percent
of world exports in dry flowers and foliage.
• Major Export Destinations : USA, Netherland, Germany, UK, Ethiopia.
• The Netherland ranks first in export of dried flowers to the United
States of America followed by Colombia, Mexico, India and Israel.
• Australia has taken up this venture seriously recently, and the country
is now emerging as a leader in the export of these products,
particularly to Japan, Germany and the United States of America.
Dry flower export

16. Dry flower arrangements
Pot Pourries

17. Book Marks
Paper bag Floral jewelry
Greeting cards
Dried flower products
Candles decorated with
Dried flowers
Wall scenery

18. Pot Pourri Skeletonized leaves
Paper weight Dry arrangement using dried fruits of indigenous plants
Pine cone
arrangement
Dried flower products

19. Essential oils

20. Pharmaceutical compounds
 Some of the flower crops are rich sources of pharmaceutical
compounds like catharanthin, Vincristine (from Catharanthus roseus)
used for cancer treatment
 Similarly Vitamin C is isolated from rose fruits (rose hips) and is
marketed as rose hip vitamin C used for the cure of scurvy. It is used
extensively to boost immune system to fight diseases.

21. Nutraceutical compounds
Lutein esters from marigold
A number of carotenes and carotenoids such as lutein esters /
lutein are effective in preventing / controlling free radical
generation, preventing free radical / oxidation damage
associated with cancer, coronary heart disease, cataract and
age-related macular degeneration.
Carotenoids as chain breaking antioxidants protect cells and
other body components from free radical attacks.

22. Cosmetics products from flowers
Rose anti ageing creams
Calendula moisturising
creams
Conditioners
Moisturising lotions

23. Natural colours includes all the dyes and pigments
derived from natural resources like plants, insects
and minerals
India is richly endowed with vast variety of natural
flora and it is estimated that there are some 500
varieties of plants that can yield natural colours
Natural colors/ Floral Dyes

24. Perfume
Gulkand
Champagne
Rose oil
Rose
Water
Vitamin C
Source
Rose Tea
Jam
Marmalade
Rose Syrup
Value added products of Rose

25. Tinting

26. Indigenous edible ornamentals
S.
No.
Botanical Name Common Name Family Parts used
1 Bauhinia purpurea Purple bauhinia Fabaceae Flower buds
and flowers as
curry and pickle
2. Bauhinia variegata Camel’s foot Fabaceae
3. Terminalia catappa Indian almond Combretaceae Fruits
4 Sesbania grandiflora Vegetable
hummingbird
Fabaceae Flowers as
vegetable
5. Rhododendron arboreum Buras Ericaceae Flower syrup
6. Madhuca indica Mahua Sapotaceae Flower and
fruits
7. Nelumbo nucifera Indian Lotus Nelumbonaceae Rhizomes
8. Wrightia tinctoria Pala indigo plant Apocynaceae Flower , leaves
, seeds
9. Murraya Koenigii Curry leaf plant Rutaceae Leaves

27. S. No. Common Name Botanical Name Family Plant part used Value added product
1 Red bead tree Adenanthera
microsperma
Mimosaceae Curved pods with
red seeds inside
Dry flower baskets
2 Chikrasi Chukrasia tabularis Meliaceae Individual fruiting
structures
Floral sticks
3 Candle bush Cassia alata Caesalpinoidae Individual fruiting
structures
Individual fruiting
structures
4 Jurael Lagerstroemia thorelli Lythraceae Fruiting structures Dry flower sticks
5 Swaranchampa Michelia champaca Magnoliaceae Dried fruiting
structures
Dry flower baskets
6 Sal tree Shorea robusta Dipterocarpaceae Winged structures Flower arrangement
7 Hollock T. myriocarpa Combretaceae Individual dried
fruiting structures
Floral sticks and flower
arrangements
8 Arjun tree Terminalia arjuna Combretaceae Individual dried
fruiting structures
Floral sticks and flower
arrangements
9 Black chuglam Terminalia citrina Combretaceae Individual dried
fruiting structures
Floral sticks and flower
arrangements
Plant parts of selected native plants utilized for value addition

28. S. No. Common Name Botanical Name Family Plant part used Value added product
10 Tonk Bauhinia vahlii Papilionaceae Leaves Plates and bowls
11 Peepal Ficus religiosa Moraceae Leaves (Skeleton) Greetings, painted
specimen
12 Shola wood Aeschynomene
aspera
Fabaceae Wood , pith Flowers, decorative
balls, pot pourris
13 Periwinkle Catheranthes roseus Apocynaceae Leaf and stem Vincristine,
catharanthine
14 Katha Indigofera pulchella
Indigofera tinctoria
Fabaceae Flowers Blue dye
15 Kaamal Mallolotus
philipinensis
Euphorbiaceae Winged structures Red dye
16 Acer Acer palmata
A. pictum
Combretaceae Leaves, fruits
samara
Floral sticks , press
dried montages
17 Phillipines violet
(Tadrelu)
Barlaria Cristata Acanthaceae Individual dried
fruiting structures
Floral sticks and flower
arrangements and
greeting cards
18 Rati Abrus precatorius Fabaceae Individual dried
fruiting structures
Jewelry, flower
arrangements
19 Cane plant Calamus tunius Arecaceae Wood, Furniture, pot plant
Plant parts of selected native and naturalized plants utilized for value
addition

29. Indigenous ornamentals for Dry flowers
S.
No.
Botanical Name Common name Family Part used
1 Carthamus tinctorius Thistle Asteraceae Air dried flower
2. Cassia alata Candle bush Fabaceae Pods
3. Jasminum humile Yellow Jasmine Oleaceae Press dried
leaves and
flowers
4 Asplenium bulbiferum Mother
spleenwort
Polypodiaceae Glycerin dried
fern foliage
5. Magnolia grandiflora Champa Magnoliaceae Glycerin dried
foliage
6. Ficus religiosa Peepal Moraceae Skeletonized
leaves
7. Ficus benghalensis Banyan Moraceae Skeletonized
leaves
8. Anaphalis margaritacea Pearly
everlasting
Asteraceae Flowers
9. Ervatamia divaricata Crape Jasmine Apocynaceae Press dried
leaves

30. Indigenous ornamentals for Dry flowers
S.
No.
Botanical Name Common name Family Part used
10. Lagerstroemia speciosa Pride of India Lythracae Dried fruits
11. Cedrus deodara Indian Cedar Pinaceae Fruits/ cones
12 Pinus longifolia Chir pine Pinaceae Fruits/ cones
13. Picea smithiana Western
Himalayan
Spruce
Pinaceae cones
14. Murraya exotica Kamini Rutaceae Press dried
leaves
15 Cassia fistula Amaltas Fabaceae Press dried
flowers and pods
16. Pterospermum acerifolium Kanakchampa Malvaceae Split fruits for dry
flowers
arrangements
17. Shorea robusta Sal Dipterocarpaceae Winged seeds
18. Azadirachta indica Neem Meliaceae Press dried
leaves

31. Indigenous ornamentals for dye extraction
S.
No.
Botanical Name Common
name
Family Dye Colour
1 Carthamus tinctorius Thistle Asteraceae Yellow
2 Lawsonia inermis Henna Lythraceae Brown
3 Woodfordia friticosa woodfordia Lythraceae Brown
4 Terminalia chebula Harad Combretaceae Black
5 Mallotus philippensis Red Kamal Euphorbiaceae Red
6 Punica granatum Pomegranate Lythraceae Brown
7 Butea monosperma Flame of the
forest
Fabaceae Yellow
8 Wrightia tinctoria Pala indigo
plant
Apocynaceae Pale indigo

32. Indigofera Flame of the Forest Safflower
Punica Mellolotus
Butea Woodfordia
Indigenous plants as natural dye source
Plumeria
Henna

33. Indigenous ornamentals for essential oil
S.
No.
Botanical
Name
Common
name
Family
1 Jasminum sp. Jasmine Oleaceae
2. Michelia alba White
sandalwood
Magnoliaceae
3. Michelia
champaca
Champa Magnoliaceae
4 Catharanthus
roseus
Periwinkle Apocynaceae
5. Ervatamia
divaricata
Moonbeam Apocynaceae
6. Calamus tunius Cane plant Arecaceae

34. Indigenous ornamentals for Misc. uses
S.
No.
Botanical Name Common
Name
Family Uses
1 Jasminum sp. Jasmine Oleaceae Garland, veni, gajra
2. Milletia pinnata Milletia Fabaceae Antiseptic oil from
seeds, nutrient rich
compost from flowers,
oil cake as fertilizer
3. Terminalia
catappa
Indian
almond
Combretaceae Herbal tea from leaves
4 Bauhinia vehlii Tonk Fabaceae Plates and bowls
5. Azadirachta
indica
Neem Meliaceae Neem oil
6. Madhuca indica Mahua Sapotaceae Seed oil for soap
making
7. Bombex ceiba Cotton tree Bombacaeae Cotton fiber for
cushions

35. Value added products of Jasmine

36. Sola wood products

37. Mallotus philippinensis Flemingia fruticulosa
Viburnum mullaha Abrus precatorius
Hedera helix
Anaphalis margaritacea
Indigenous ornamentals with seed and fruits

38. Use of Pine cones, bajra and wheat for
value addition

39. Dry Flower arrangement with pods of
Lagerstroemia thorelli and Cassia alata
Resin encapsulation of Abrus precatorius and fern leaves

40. Utilization of Barleria cristata flowers for different purposes
Dry flower arrangement
Greeting card

42. • The technology of dry flower making and the
preparation of value added products was
commercialized with Ms Poonam Qamra, who later
opened her company named Floral Images.
• This entrepreneur was connected with already trained
farm women of different villages so that she can
market their product and share the benefit.
• Ms Poonam Qamra is preparing a wide range of value
added products.
• She had participated in number of events like flower
shows, Kisan Mela, World Trade Fair, various
Exhibitions etc.
Commercialization of Technology

43. • Training programme was conducted for people
living in slum areas of Ghazipur.
• The main occupation of these people is picking
the rags from the garbage.
• With the intervention of ILFS, one small NGO
Gulmehar was started, where training on making
value added products was given to the women
working in these slums.
• Presently, one member of Gulmeher Ms. Mumtaz
Bibi who is handicapped also started making
value added products and is earning around
Rs.10000 per month.
Success Story

44. Empowering women of Ghazipur Slums in
collaboration with IL&FS

45. Rag pickers in Ghazipur

46. Exploring the possibilities of Value addition for women of slum areas

47. Training imparted to the members of ILF&S

48. Gulmehar

49. Success
story