Lipton talent hunt brand profile proposal


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Lipton talent hunt brand profile proposal

  1. 1. Proposal<br />
  2. 2. Overview<br /> Talent Isle- holistic view<br /> Talent Isle- inside pages<br /> Lodge- registrations on Talent Isle<br /> Talent Isle web-sms integration<br /> LTH- sail boat crews<br /> Process Cycle<br /> Reach/ROI<br />
  3. 3. Talent Isle- holistic view<br />*insert image here*<br />Explore the Talent Isle<br />
  4. 4. What is a ‘talent isle’?<br />A digital platform to leverage and promote the Lipton Talent Hunt campaign by providing an interactive- 360 degree ‘micro-site’<br />An interactive archive/showcase of all the Lipton talent Hunt campaigns initiated in the past by students<br />A platform to provide integrated opportunities for the digital promotion of Lipton Talent Hunt <br />An effective platform to reach out to an increased number of students and consumers alike<br />
  5. 5. Exploring the talent Isle<br />*image of cursor on Talent chest*<br />Click on the Talent Chest<br />
  6. 6. Talent Chest<br />*inside page image*<br />Click on the coins to view Talent hunt teams<br />
  7. 7. What is a Talent Chest?<br />An interactive audio/visual archive off all the LTH competitions that have taken place<br />The talent chest will feature visual archiving of Teams that have participated in the past and those that are participating in the current LTH competitions<br />The Talent chest will help newcomers to the Lipton Isle get a firm grasp of what the LTH has achieved so far<br />The Talent Chest will also enable Lipton to leverage its LTH across minor universities that remained aloof of the competitions in the past <br />
  8. 8. Lipton Talent Cabin<br />*insert image*<br />Click on the Talent Cabin<br />
  9. 9. Lipton Talent Cabin<br />*insert image*<br />Click on the tea bags to view testimonials<br />
  10. 10. What is a Talent Cabin?<br />The Lipton Cabin will be an interactive showcase of participant and consumer testimonials on the Lipton Talent Hunt campaigns<br />The Lipton Cabin will further leverage the LTH aura by sharing the experiences of previous participants<br />Registered members on the Talent Isle can also add their own testimonials with their pictures<br />
  11. 11. Lipton Talent School 101<br />*insert image*<br />Click on the Talent school<br />
  12. 12. Lipton Talent School 101<br />*insert image*<br />Click on the books to view cases<br />
  13. 13. What is Lipton Talent school 101?<br />The Lipton Talent School will feature ‘case studies’ based entirely on the campaigns run by the previous LTH participants<br />The case studies will be shaped as detailed ‘thematic’ stories that will cover every nook and cranny of the LTH campaigns initiated by students in the past<br />The case studies could be developed by Brandsynario, by the students themselves or by 3rd party case writers<br />The Case studies will leverage the LTH further as students battle it out for even more creative campaigns so as to get their campaigns featured as a case study<br />
  14. 14. Talent on ground<br />*insert image*<br />Click on Talent on ground<br />
  15. 15. Talent on ground<br />*insert image*<br />Click on the boards to view galleries<br />
  16. 16. What is Talent on Ground?<br />The Talent on Ground section will cover all the ‘on ground’ activations engaged by the LTH participants in the past<br />The ‘on ground activations’ showcase will further leverage the ‘excitement’ factor of the LTH as new comers get to experience the full prowess of the LTH on the Talent Isle<br />The section will feature interactive plank boards and figures to add to the dynamics of the ‘on ground activations’ archive<br />
  17. 17. Touch the talent<br />*insert image*<br />Click on Touch the Talent <br />
  18. 18. Touch the talent- sample digi-application<br />*insert image*<br />
  19. 19. What is Touch the Talent?<br />Touch the talent is an interactive section where registered fans and participants can use digital applications to score Talent ‘points’<br />The Talent ‘points’ can then later be converted for rewards sponsored by Lipton<br />The section opens up vast possibilities for digital applications that can add to the interactive dimensions of any future LTH competitions.<br />
  20. 20. Lodging on the Talent Isle<br />Fans can get ‘registered’ on the Talent Isle by lodging in a hut/cabin of their own<br />The lodging will extract vital information from the fans which include cell phone numbers<br />The lodging will also allow possibilities for fans to keep track of their ‘stats’ on the Talent Isle:<br /><ul><li>Stats for online competitions participated
  21. 21. Stats for Points won through competitions
  22. 22. Stats for Talent Hunt Teams supported</li></li></ul><li>Lodging<br />*image*<br />Click on lodge to register<br />
  23. 23. Web to SMS integration<br />As the fans get registered on the Talent Isle by ‘Lodging’ they will be added to the web-sms database<br />The web-sms integration will allow for multiple sms updates to the ‘lodged’ fans regarding any updates on the Talent Isle and any upcoming Talent hunt competitions<br />Daily updates of what the Lipton Talent participants are up-to when a competition is going on<br />
  24. 24. Web to SMS integration<br />*<br />
  25. 25. Web to SMS integration<br />
  26. 26. Lipton Talent- Sail Boat crews<br />*insert images*<br />
  27. 27. What are Sail boat crews?<br />A crew of 5-8 students set in a ‘pirate’- tropical theme<br />The Sail boat crews will be responsible for promoting the Talent Isle across facebook and beyond it<br />The Lipton Sail boat crews will act out the roles of dynamic digital brand ambassadors of the Lipton Talent Isle<br />They will NOT be the participants in the LTH but will<br /> be promoting the Talent Isle<br />
  28. 28. What are Sail boat crews?<br />
  29. 29. How will the Sail boat crews work?<br />4-5 crews comprising of 5-8 students each to be selected every month.<br />Each crew will be given a target to bring in 6000-8000 ‘lodgings’ on the Talent Isle<br />Every Sail boat crew will create a distinct Face book fan page named after its own ‘Sail Boat’<br />The Idea being that the Sail boat brings fans on board and takes them to the Talent Isle where they can lodge<br />In the process the Sail boat crews will be promoting the Talent Isle content on their fan pages<br />
  30. 30. Sail boat crew face book promotions<br />
  31. 31. The promotion process cycle<br />
  32. 32. How will the sail boat crews route fansto the Talent Isle?<br />Digital Applications from the Talent Isle will be embedded on sail boat crew facebook fan pages<br />Different theme campaigns will be generated by each sail boat crew according to its Sail Boat theme<br />‘Make the lipton Talent Isle your homepage’-<br /><ul><li>A magic pearl will be made to appear randomly any given day which will lead to rewards for those who are able to click on it
  33. 33. The pearl incentive will excite people to male Talent isle their homepage</li></li></ul><li>Magic Pearl<br />*insert image*<br />Click on the magic pearl<br />
  34. 34. How will the Sail boat crew members berewarded?<br />
  35. 35. Super brand manager promotions<br /><ul><li>A comical character who saves the day by solving marketing related problems
  36. 36. The super brand manager saves helpless brands from falling market share
  37. 37. A branding mascot developed by brandsynario to add to the dynamics of arousing student interest in marketing</li></li></ul><li>How does the Super brand manager fit in?<br />*insert digital application*<br />
  38. 38. Super Brand Manager as a LTH commentator<br />
  39. 39. Super brand manager Talent Aisle comics<br />Vivid comic strips of the Super brand manager fighting the forces of pirates spreading poor marketing strategies<br />The comic strips will be used to leverage the brand awareness of Lipton Talent hunt<br />The comic strips will also be engaged to further add to the campaigns initiated by the LTH participants<br />Note: Brandsynario example shown for reference<br />
  40. 40. Talent Isle reach<br />Around 40,000+ new registered fans every month reaching students and consumers alike all across Pakistan<br />Precise interactions with the registered fans through web-sms integration- two way sms interactions<br />Increased reach covering every major and minor business schools all over Pakistan<br />Start of a mass share chain reaction that will grow exponentially with a rising database <br />
  41. 41. What will it cost you?<br />Rs 30,000/month<br />The package includes:<br /><ul><li>Talent chest
  42. 42. Talent Cabin
  43. 43. Talent on Ground
  44. 44. Touch the talent
  45. 45. Talent School</li></li></ul><li>What will it cost you- value added package?Web-SMS integration<br />Rs 60,000/month<br />The package includes:<br /><ul><li>Web-sms integration
  46. 46. Talent chest
  47. 47. Talent Cabin
  48. 48. Talent on Ground
  49. 49. Touch the talent
  50. 50. Talent School</li></li></ul><li>What will it cost you? <br />The costs are exclusive off:<br /><ul><li>Brandsynario developed digital applications
  51. 51. Brandsynario developed case studies</li>