Delmor Foods is an Indian company that produces gourmet culinary products from around the world under its Delmor's and Mordel's Artisan Bakes brands. It hired Velociter Solutions to develop an online platform to showcase its unique product portfolio and entice consumers to try its products. Velociter created a website with a green theme matching Delmor's natural ingredients focus, fluid navigation between food categories, and high resolution product photos. It also included an executive call feature to explain unique products to consumers before ordering. The new website provided Delmor with an elegant online portal to increase awareness, reach, and revenue at low cost.
The Client
Clients involve both user of the application and restaurant owner from which both can get insightful information about Food options available, Restaurants nearby, track food habits for users and Bestselling dish and most profitable restaurant for the restaurant owner.
The Project
The project involves quantifying different options, setting up strategies and testing different
scenarios. System will be expected to help develop marketing plans, analyze data and
extract relevant insights, develop financial models to quantify different recommendations, and
forecast the financial impact of all options. Customer satisfaction and restaurant owner profits are two of the main drivers of this application business success.
MARKETING PLAN FOR ANDROID APP-"KHAO PIYO"SAGAR GARG
THIS PLAN HAS BEEN CREATED BY SAGAR GARG IIT BOMBAY UNDER THE GUIDANCE OF PROF. SAMEER MATHUR ,IIM LUCKNOW AS A FINAL PROJECT DURING THE MARKETING INTERNSHIP.
The Client
Clients involve both user of the application and restaurant owner from which both can get insightful information about Food options available, Restaurants nearby, track food habits for users and Bestselling dish and most profitable restaurant for the restaurant owner.
The Project
The project involves quantifying different options, setting up strategies and testing different
scenarios. System will be expected to help develop marketing plans, analyze data and
extract relevant insights, develop financial models to quantify different recommendations, and
forecast the financial impact of all options. Customer satisfaction and restaurant owner profits are two of the main drivers of this application business success.
MARKETING PLAN FOR ANDROID APP-"KHAO PIYO"SAGAR GARG
THIS PLAN HAS BEEN CREATED BY SAGAR GARG IIT BOMBAY UNDER THE GUIDANCE OF PROF. SAMEER MATHUR ,IIM LUCKNOW AS A FINAL PROJECT DURING THE MARKETING INTERNSHIP.
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https://bit.ly/3KACoyV
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Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
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2. About the client
Delmor’s food makes and serves gourmet culinary delights from
across the world to discerning Indian consumers
They have two brands ‘Delmor’s ‘ serving gourmet culinary and
‘Mordel’s artisan bakes’ catering premium bakes
2Proprietary and Confidential4/17/2014
3. Client Requirement
A online platform to showcase the unique product portfolio
The website must reflect the natural ingredient focus
The customer wanted to retain proximity to consumer
The website must entice the consumer’s to try the products
The website must have fluidic flow across food categories
3Proprietary and Confidential4/17/2014
4. Velociter’s Solutions for customer delight
A website developed
with same passion
and delicacy as the
Delmor’s food
A green theme to
match the natural
ingredient nature
Call a executive
feature to explain
the consumer about
unique products
before order
A fluidic flow design
and high resolution
pictures to invite
consumers to try
their product
4Proprietary and Confidential4/17/2014
5. Benefit to the Customer
A perfect place
to showcase
the wide
variety of it’s
delicacy
A marked
improvement
in the reach
and awareness
An elegant and
easy control
panel operated
by client itself
A online portal
added a new
revenue
stream at very
less cost
5Proprietary and Confidential4/17/2014
0
10
20
30
40
50
60
70
80
90
Client awareness Revenue by
online sales
Cost reduction 70
Client benefit snapshot
Before After
8. System Architecture
8Proprietary and Confidential4/17/2014
User
http://delmorfoodscompany.com
ecommerce portal
Web Server
System Database
Server
User
User
Database
COD Processing
Admin