This document provides an analysis of social media strategies used by various brands. It discusses Pepsi Max's on-pack promotion supporting a Top Gear sponsorship which allowed entries online or via SMS. It also discusses Coca-Cola's "Secret Formula" campaign across multiple platforms and applications to reward fans. Skittles' campaign to get over 100k Facebook likes in exchange for a scholarship prize is summarized. Solo's promotion during the World Cup to have fans pledge support virtually or via lucky undies, Budweiser's Facebook app allowing fans to customize photos, and Old Spice's viral video responses are briefly outlined. Finally, Ford's 100% social media launch of the new Explorer via insights and influencers on Facebook is mentioned.
Social media a luat locul mediilor tradiționale de marketare iar ZMOT, cunoscut și ca Zero Moment of Truth este cunoscut ca barometrul care dicteaza noile trenduri, kilometrul zero decizional.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
The future of Facebook fundraising - IoF National Convention 2012Jonathan Waddingham
Facebook is the world's largest social network and charities are keen to create communities and engage with supporters there, yet few are using any of Facebook's tools to raise any money effectively. Based on data from Facebook and JustGiving, we show you how to prompt donors to share their donations and the pound value of a Facebook share compared to other social networks. You'll also hear Facebook's own advice to charities on using the platform, and how a charity has successfully done so.
This is a social media strategy report I created for a hypothetical sushi restaurant that was looking to open in State College, Pa. Created for COMM 497C: Social Media in Public Relations, December 2013.
What are the top tactics your company can use to boost holiday sales with social media, including those for Facebook, mobile, and more? What are ways to connect with loyal customers and attract new connections?
These questions are answered and examples of holiday campaigns from socially savvy brands are highlighting in this paper
Social media a luat locul mediilor tradiționale de marketare iar ZMOT, cunoscut și ca Zero Moment of Truth este cunoscut ca barometrul care dicteaza noile trenduri, kilometrul zero decizional.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
The future of Facebook fundraising - IoF National Convention 2012Jonathan Waddingham
Facebook is the world's largest social network and charities are keen to create communities and engage with supporters there, yet few are using any of Facebook's tools to raise any money effectively. Based on data from Facebook and JustGiving, we show you how to prompt donors to share their donations and the pound value of a Facebook share compared to other social networks. You'll also hear Facebook's own advice to charities on using the platform, and how a charity has successfully done so.
This is a social media strategy report I created for a hypothetical sushi restaurant that was looking to open in State College, Pa. Created for COMM 497C: Social Media in Public Relations, December 2013.
What are the top tactics your company can use to boost holiday sales with social media, including those for Facebook, mobile, and more? What are ways to connect with loyal customers and attract new connections?
These questions are answered and examples of holiday campaigns from socially savvy brands are highlighting in this paper
Social Media Marketing using Facebook, Twitter & Youtube by Srujan ShindeSrujan Shinde
Hi, my Self Srujan Shinde (Freelancer Seo Consultant in Mumbai, India ), Today I am talking about Social media marketing Platforms, Social media marketing is the process of marketing through social media sites like Twitter, Face book and YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
Social Media Marketing is about both strategy and tactics. My main project in this course was to create a social media campaign for an upcoming launch or event and for a longer-term engagement strategy for a selected company.
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
Social media for business www.mintsocialmedia.comKabir Shaikh
Its a presentation created by Mint Social Media, Pune (India), to help people understand how social media can be used by small nad medium enterprises to grow their business and brand.
Social Media Marketing using Facebook, Twitter & Youtube by Srujan ShindeSrujan Shinde
Hi, my Self Srujan Shinde (Freelancer Seo Consultant in Mumbai, India ), Today I am talking about Social media marketing Platforms, Social media marketing is the process of marketing through social media sites like Twitter, Face book and YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
Social Media Marketing is about both strategy and tactics. My main project in this course was to create a social media campaign for an upcoming launch or event and for a longer-term engagement strategy for a selected company.
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Whether you’re new to Facebook or have years of experience, this guide is a comprehensive resource to help you be as successful as possible.
Published by Facebook
Social media for business www.mintsocialmedia.comKabir Shaikh
Its a presentation created by Mint Social Media, Pune (India), to help people understand how social media can be used by small nad medium enterprises to grow their business and brand.
Define, Design, Measure: Ramping Up Your Facebook PageDebra Askanase
How Facebook looks at engagement through Edgerank, the latest research on how to design Facebook posts and actions for highest engagement, best practices for higher return on engagement, measuring ROE, and two case studies.
5 Best Practices to Grow and Mobilize Your Fans To Become Your Brand AdvocatesSocial_Twist
There are fans and then there are superfans. These are your best customers who not only advocate your brand but have enough clout in their social circles to influence decisions and motivate actions. As elusive as they may seem, some brands have figured out how to motivate them and have linked the outcomes of their actions to measurable ROI. We combed through 300+ hugely successful social marketing campaigns that involved sweepstakes, contests, coupons, etc. and have reached millions of consumers in the past year. Here are the top 5 tactics brands adopted to create a community of fans so engaged they became their best advocates.
A lot of social marketers only pay attention to paid and owned social marketing. But earned social is too important to ignore! Find out why, as well as 5 ways to generate more of it!
This is my project one for UF's Social Media Management course with Lisa Buyer. My project is a social media audit of Patticakes, a small business in Gainesville, Florida.
A Facebook Contest is an easy way to engage Fans and convert them into email signups by enticing them with a prize. There are many different types of Facebook Contests from the most basic “random draw” sweepstakes to highly involved video contests with a full panel of judges to decide a winner. Each has different benefits. Each is most useful for different businesses and different marketing campaigns.
A Facebook Contest is a great way to achieve your goals in social media. One Facebook contest can give you the same return on investment as hundreds of pieces of content, saving you hours. For small business owners and small marketing teams, this time-savings is invaluable. In this article you’ll learn how to run a Facebook Contest to achieve specific goals and grow your business.
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
Introduction to Social Media Marketing training & campaign execution on Facebook & Tiktok etc platform
1.Detailed understanding of Social Media Marketing.
2.How to execute each paid channel
and Analyse that by sharing the understanding.
3. What is the use of each channel, what are the analytics generated from each channel?
I hope it would be helpful.
P.S Do share your thoughts by commenting.
Similar to Social Media Presentation - Round Two (20)
1. Social Media AnalysisRound Two ‘Ultimately, brands need to have a role in society. The best way to have a role in society is to understand how people are talking about things in real time.” – Jean-Philippe Maheu, chief digital officer at Ogilvy
2. Social Media: Industry Analysis 1. Looking to the Future - Gatorade 2. Facebook ‘Ask Question’ feature 3. The Value of a Facebook Fan 4. Social Media Statistics 5. Case Studies 5.1 Pepsi Max 5.2 Coca Cola 5.3 Skittles 5.4 Solo 5.5 Budewieser 5.6 Old Spice 5.7 Ford Territory
4. Social Media: Looking to the Future Challenge “Taking the largest brands in the world and turning them into the largest participatory brands in the world” Gatorade’s Sr. Marketing Director, Consumer & Shopper Engagement Carla Hassan. http://mashable.com/2010/06/15/gatorade-social-media-mission-control/
7. Social Media: Facebook Questions Facebook Questions has several defining features: 1. Photo questions: For example, if you take a picture of a bird, but don’t know what species it is, you can post the picture on Facebook Questions and get your answer. 2. Polling: If you’re simply looking for the answer to which driver is better: Whincup or Murphy? You can get your answer by creating a poll. 3. Tagging: Facebook seems to be placing a lot of emphasis on tagging questions based on category or topic. The goal seems to be to make Q&A discovery an easier and faster process by making it simple to look up questions on cooking, clothing, beer, photography, Queensland or a variety of other topics.
8. Social Media: Facebook Questions 4. Topic exploration: Facebook described this as a roulette-type feature that allows users to browse Facebook’s eventual mountain of Q&A. Under the “Questions about” drop-down menu, there’s a feature called “Everything” that allows users to browse the company’s catalog of questions. 5. Following: You can follow specific questions for updates and new answers. 6. Updated homepage: Facebook Questions does actually change the homepage, adding a new bar at the top of the page where you can choose to update your status, ask a question, add photos, or post a link.
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10. Facebook Questions is not an advertising product. While brands with Facebook Pages will eventually be able to answer questions, it’s not meant to be a promotional platform; it’s meant to be a useful and insightful product for users.Where the feature could improve: Linking the question to the wall Responses to the questions could link to the wall Questions posted by administrators aren’t published in the tab. Can’t comment or like question. Only mark as helpful or unhelpful. This isn’t consistent across Facebook strategy. Analytics and search are reported not to be up to scratch, so look for improvement on this front.
11. The value of a Facebook Fan: An Empirical Review The study examined six leading contributors to Facebook Fan Value: Product Spending Brand Loyalty Propensity to recommend Brand Affinity Earned Media Value Acquisition Cost Source: Syncapsewww.syncapse.com
12. Methodology A 25 minute survey with over 4000 respondents across North America. Research was focused on 20 top consumer brands. Source: Syncapsewww.syncapse.com
13. Key Findings On average fans spend an additional $71.84 on products for which they are fans compared to those who are not fans. Fans are 28% more likely than non fans to continue to use a brand Fans are 41% more likely than non fans to recommend a fanned product to friends. 81% of fans said they feel connected/empathy with the brand. Average annualised value of an individual fan is $136.38 Source: Syncapsewww.syncapse.com
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15. Facebook now has over 500 million users! 2. The average Facebook user has on average 130 friends 3. Foursquare has recorded over 100 million Check ins Bloggers who installed the Facebook “like” widget on their blog sidebar experienced a 50% increase in referral traffic from Facebook. Some number’s for you…
16. Some number’s for you… Emails that included options like share on Facebook or Twitter generated a 30% higher click through rate. In addition when emails included at least three different sharing options, publishers experienced a 55% higher CTR on average. 6. 22% of time online is spent on social media. To put that in perspective 1 in every 4.5 mins is spent on social networks - Australian web users spend the most time on social networks averaging 7 hours 19 minutes per month (April 2010). - Australian users spend on average 7hrs: 45min: 28sec per month (April 2010). 7. In April 30 billion videos were viewed online. 42% of which were hosted on Google (YouTube). On average each viewer watching 171 videos with an average viewing time around 2 mins each clip.
68. Budwieser: End Result A flag of your selected country was populated with each specific profile pic that was submitted. Showing the enormity of the application and your countries support.
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70. The campaign started with a singular video ‘The man your man could smell like’. Attracting around 19 million views.
71. Following this a second video was produced ‘The return of the man your man could smell like’. Which to date has had 6.9 million views.