SlideShare a Scribd company logo
Media Planning, Media Designing, Media Buying 
Target -Punjab 
Digital Marketing Strategy 
Proposal for Company 
Facebook Advertising 
GM | Ghanchi Mediažwww.ghanchimedia.comžinfo@ghanchimedia.comž(181) 6532-666 
M:+919041551177
About Ghanchi Media 
Ghanchi Media was established in 2012. Our specialization in Media Planning, Media Designing, Media Advertising, Media Managing, Internet marketing, promotion, Graphic & Web Designing, Web development, 3D Interior/Exterior Designing and Wall painting Advertising of your products are key requirements to your exploration and entry strategies for markets. Our services include developing, multimedia presentation and websites. Our services facilitate you to communicate with your target market. 
Today the corporate world is packed with the fierce competition. The survival of the marketers is at stake. The existence of an erratic market terrifying the big and small businesses in a similar way. These impulsive changes can be the latest fashion trends, inventions in the technologies, irrational behavior of consumers, comforts took place of the needs and so on. But all these fetch big questions on the traders. 
How to grab the market? 
What are the apt marketing and branding methodologies to attract the customers? 
How do I bring the X-factor in my business model? 
What would be my next move in the competition? 
GM | Ghanchi Mediažwww.ghanchimedia.comžinfo@ghanchimedia.comž(181) 6532-666
Facebook Overview 
Facebook is an excellent tool to connect with fans –especially since worldwide use this social platform. If Facebook was a country, it would be the third most populous in the world. And its fastest growing demographic is women 35-64. 
Type of Facebook Advertising 
GM | Ghanchi Mediažwww.ghanchimedia.comžinfo@ghanchimedia.comž(181) 6532-666
18 
- 
25 
yrs 
65 
% 
26 
- 
35 
yrs 
25 
% 
36 
- 
45 
yrs 
14 
% 
>45 
yrs 
6 
% 
Facebook Demographics 
18-25 yrs:28,00,000 
-------------------------------------- 
26-35 yrs: 860,000 
-------------------------------------- 
36-45 yrs: 240,000 
-------------------------------------- 
> 45yrs: 100,000 
Face bookers of Punjab 
Facebook Users inPunjab–40Lakh 
GM | Ghanchi Mediažwww.ghanchimedia.comžinfo@ghanchimedia.comž(181) 6532-666
18 
- 
55 
yrs 
85 
% 
Men 
75 
% 
Women 
25 
% 
Facebook Demographics 
Total 18-55 yrs: 4,000,000 
-------------------------------------- 
Men: 3,000,000 
--------------------------------------- 
Women: 1,000,000 
-------------------------------------- 
Facebook Users inPunjab –40 Lakh 
GM | Ghanchi Mediažwww.ghanchimedia.comžinfo@ghanchimedia.comž(181) 6532-666
The Benefits Facebook Advertising 
Costeffectiveness 
ClientTrackingsystem 
Targetingparticularusergroupslikeage 
Deliveryofmorecontent 
Longershelf-lifeformessagesandinformation 
Fasterdelivery 
Betterpresentation 
Possibleinteractivity 
Fasterfeedback 
GM | Ghanchi Mediažwww.ghanchimedia.comžinfo@ghanchimedia.comž(181) 6532-666
Reporting & Analyzing 
We will keep you up to date with the performance of your campaign and also will take care of any necessary copy and optimization. 
GM | Ghanchi Mediažwww.ghanchimedia.comžinfo@ghanchimedia.comž(181) 6532-666
Contact Information 
www.ghanchimedia.com 
1stFloor, Rattan Tower, Central Market, 
Near Bus Stand , Jalandhar-Punjab 
M:+919041551177, 
Customer care : 01816532666 
ram.Solanki@ghanchimedia.com 
info@ghanchimedia.com
THANK YOU 
GM | Ghanchi Mediažwww.ghanchimedia.comžinfo@ghanchimedia.comž(181) 6532-666

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Facebook advertising in india, Social media advertising in india

  • 1. Media Planning, Media Designing, Media Buying Target -Punjab Digital Marketing Strategy Proposal for Company Facebook Advertising GM | Ghanchi Mediažwww.ghanchimedia.comžinfo@ghanchimedia.comž(181) 6532-666 M:+919041551177
  • 2. About Ghanchi Media Ghanchi Media was established in 2012. Our specialization in Media Planning, Media Designing, Media Advertising, Media Managing, Internet marketing, promotion, Graphic & Web Designing, Web development, 3D Interior/Exterior Designing and Wall painting Advertising of your products are key requirements to your exploration and entry strategies for markets. Our services include developing, multimedia presentation and websites. Our services facilitate you to communicate with your target market. Today the corporate world is packed with the fierce competition. The survival of the marketers is at stake. The existence of an erratic market terrifying the big and small businesses in a similar way. These impulsive changes can be the latest fashion trends, inventions in the technologies, irrational behavior of consumers, comforts took place of the needs and so on. But all these fetch big questions on the traders. How to grab the market? What are the apt marketing and branding methodologies to attract the customers? How do I bring the X-factor in my business model? What would be my next move in the competition? GM | Ghanchi Mediažwww.ghanchimedia.comžinfo@ghanchimedia.comž(181) 6532-666
  • 3. Facebook Overview Facebook is an excellent tool to connect with fans –especially since worldwide use this social platform. If Facebook was a country, it would be the third most populous in the world. And its fastest growing demographic is women 35-64. Type of Facebook Advertising GM | Ghanchi Mediažwww.ghanchimedia.comžinfo@ghanchimedia.comž(181) 6532-666
  • 4. 18 - 25 yrs 65 % 26 - 35 yrs 25 % 36 - 45 yrs 14 % >45 yrs 6 % Facebook Demographics 18-25 yrs:28,00,000 -------------------------------------- 26-35 yrs: 860,000 -------------------------------------- 36-45 yrs: 240,000 -------------------------------------- > 45yrs: 100,000 Face bookers of Punjab Facebook Users inPunjab–40Lakh GM | Ghanchi Mediažwww.ghanchimedia.comžinfo@ghanchimedia.comž(181) 6532-666
  • 5. 18 - 55 yrs 85 % Men 75 % Women 25 % Facebook Demographics Total 18-55 yrs: 4,000,000 -------------------------------------- Men: 3,000,000 --------------------------------------- Women: 1,000,000 -------------------------------------- Facebook Users inPunjab –40 Lakh GM | Ghanchi Mediažwww.ghanchimedia.comžinfo@ghanchimedia.comž(181) 6532-666
  • 6. The Benefits Facebook Advertising Costeffectiveness ClientTrackingsystem Targetingparticularusergroupslikeage Deliveryofmorecontent Longershelf-lifeformessagesandinformation Fasterdelivery Betterpresentation Possibleinteractivity Fasterfeedback GM | Ghanchi Mediažwww.ghanchimedia.comžinfo@ghanchimedia.comž(181) 6532-666
  • 7. Reporting & Analyzing We will keep you up to date with the performance of your campaign and also will take care of any necessary copy and optimization. GM | Ghanchi Mediažwww.ghanchimedia.comžinfo@ghanchimedia.comž(181) 6532-666
  • 8. Contact Information www.ghanchimedia.com 1stFloor, Rattan Tower, Central Market, Near Bus Stand , Jalandhar-Punjab M:+919041551177, Customer care : 01816532666 ram.Solanki@ghanchimedia.com info@ghanchimedia.com
  • 9. THANK YOU GM | Ghanchi Mediažwww.ghanchimedia.comžinfo@ghanchimedia.comž(181) 6532-666