This document outlines a proposal for Brand Profiles, which are compilations of all marketing activities done by a brand in Pakistan featured on a dedicated microsite. The objective is to provide an integrated digital platform for brands to showcase themselves through interactive content. A Brand Profile would include sections like brand galleries, webcasts, news, ads, activations, promotions, and case studies. Brands would benefit from vast digital branding opportunities and promotions reaching Brandsynario's audience of 17.5 million internet users. The basic monthly package costs Rs. 30,000 for a 12-month contract.

1. Proposal ‘Brand profile’

3. Presentations

7. What does a brand profile include? Brand Gallery| Featured campaigns Webcasts| Live brand manager video feeds Latest News and Events Advertising library| Ad library Brand Activations| Experiential marketing campaigns Promotions| Latest promotional schemes Case Studies|

8. Brand Gallery This section will showcase the featured campaigns that are being initiated by a brand. The section will also include a banner with the choice of visually selecting the different variations of the featured campaigns.

9. Brand Gallery

10. Webcasts This section will include high quality video interviews of brand managers and other top managers who will be talking about upcoming campaigns and the dynamics of the brand’s core values The section will also provide a visual outlet for the brand managers to express their associations with the brand with possibilities of a live video stream (U stream) for the consumers/fans to interact with the brand manager

11. Webcasts

12. News and events This section will showcase all the latest news and happenings related to a brand such as any upcoming press conference or launch ceremony The events section will showcase and provide coverage for all the on ground events related to a brand such as press conferences, new product launches and brand award ceremonies etc.

13. News and Events

14. Ad library This section will include a complete Print Ad and TVC archive of the brand The archive will contain high resolution advertisements of the brand which will be categorized according to the different time eras. The eras will displayed visually in a highly thematic manner

15. Ad Library

16. Brand Activations This section will showcase on ground brand activations of a brand which will be represented through high resolution visuals The section also offers the possibility of showcasing the experiential marketing campaigns of a brand through videos

17. Brand Activations

18. Promotions This section will include all the latest price promotions, bundle offers and any other form of consumer promotions showcased both visually and with text content The section could also showcase the possibility of any CSR efforts that might be associated with the brand

19. Promotions

20. Case Studies Keeping in view the high student turn out on Brandsynario, this section will showcase case studies dedicated to the brand The case studies could be management developed or developed by 3rd party contributors Teachers could be engaged to develop case studies and side projects as a part of their curriculum

21. Case Studies

22. Web to SMS integration SMS updates of the latest happenings on every brand profile section to the registered fans SMS trivia, voting and interactive competitions to be engaged

23. SMS promotional updates

24. SMS trivia/competitions

25. How will brand profiles be promoted? The brand profiles will be showcased on web banners on Brandsynario’s landing page Bulk email promotions to all the members of Brandsynario The brand profiles will also be showcased on the official brandsynario face book page and on the brand’s official face book fan page Possibilities of integrating the content on brand profiles through facebook applications

26. Nokia web banner

27. Landing page banner

28. Brandsynariofacebook page landing

29. How will the brand benefit? Vast opportunities for Digital branding and Digital promotions of the product Possibility of on ground POS promotions through student brand ambassadors Possibility of digital activations and promotions through student digital brand ambassadors reaching out to a target audience of 17.5 million internet users

31. Brandsynario developed case studies

32. Web-SMS integration

33. Brandsynario developed promotionsHow much will it cost?

34. How much will it cost you? Value added web-sms package Rs 60,000/month