Women are the key target audience for artificial sweeteners Women are more likely to use sweeteners than men (25% v 20%). They are more interested in both slimming and healthy eating than men, and have already been shown to be likely to use sugar less frequently than men. However, the difference is not such that artificial sweeteners can be regarded as a product mainly for women, but there are possibilities to make greater efforts to feminise the packaging. Perhaps redesigning packaging with an hourglass figure would help attract women who are trying to slim. http://rapidshare.com/files/313971823/A_DAY_IN_THE_LIFE.docx.html http://www.youtube.com/watch?v=UnPsxcUIdGg :) http://www.youtube.com/watch?v=OcUJ8y2nIps :)
Women are the key target audience for artificial sweeteners Women are more likely to use sweeteners than men (25% v 20%). They are more interested in both slimming and healthy eating than men, and have already been shown to be likely to use sugar less frequently than men. However, the difference is not such that artificial sweeteners can be regarded as a product mainly for women, but there are possibilities to make greater efforts to feminise the packaging. Perhaps redesigning packaging with an hourglass figure would help attract women who are trying to slim. http://rapidshare.com/files/313971823/A_DAY_IN_THE_LIFE.docx.html http://www.youtube.com/watch?v=UnPsxcUIdGg :) http://www.youtube.com/watch?v=OcUJ8y2nIps :)
Benefits of the product: http://www.caloriecontrol.org/sweeteners-and-lite/sugar-substitutes/aspartame
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