The document provides examples of case studies using augmented reality and mobile apps to engage audiences. Some key examples include: - A print ad for Kit Kat that came to life using augmented reality, with over 144,000 scans and users spending an average of 61 seconds interacting. - A Samsung ad that allowed users to virtually try accessories like a smartwatch by capturing the print ad. - An ad for Fireguard fire protection that used augmented reality to show a selfie protected from fire, engaging hundreds. - Events and mobile apps created by brands like Coke Studio, Louis Philippe and Star TV to engage audiences through proximity marketing and content on mobile.

1. CASE STUDIES

2. “Amazing Things Happen When You Take A Break”
• To integrate technology with their print ads &
brand communication into an innovative
experience
• The brand wanted to highlight the message that
“Amazing things happen when you take a
break” – with Kit Kat.
OBJECTIVE:
• When the audience captured the print ad, the green
android bot came to life, walked around the
newspaper & reached the bottom to take a bite of Kit-
Kat & turn chocolate & reinforced the message of the
new OS being named Kit Kat
CREATIVE SOLUTION:
RESULTS:
144, 923 scans – second
highest for any print ad
in the country.
On an average, each
user spent 61 seconds
toying with the 3D movie.

3. 30235 users experienced the GALAXY Note III + Gear through print.
64% of the users checked out the GALAXY Gear smart watch, by
virtually wearing the same.
15% of the users repeatedly engaged with the GALAXY Note 3 Ad
more than twice.
To demonstrate the unique features of the phone and the accessory
to the target audience.
Audience were encouraged to capture the print ad of
Samsung Galaxy note III + Gear where the ad was
augmented to provide a virtual try-out experience for Gear
& explore Note III
OBJECTIVE:
CREATIVE SOLUTION:
RESULTS
Education is passé ! Experience is key

4. Capture Print Ad To Get, Try & Share Special
Sweet Recipes Prepared With Sugar Free.
Star Chef Sanjeev Kapoor Was Roped In To
Deliver The “Iss Diwali Khushiyaan
Gino, Calories Nahi” Message.
To create awareness about Sugar Free Natura as low calorie
sugar-substitute on Diwali.
“Iss Diwali Khushiyaan gino, calories nahi”
26002 Unique Users
126472 Booklets Through A Single
Print Ad
RESULTS:
OBJECTIVE:
CREATIVE
SOLUTION:

5. OBJECTIVE
 To leverage the Diwali season and create awareness to guard the home against fire
 Create awareness for the Instant Strike activation of Fireguard that controls the most types
of fire.
 A selfie to promote safety was used in print
ads which were augmented to deliver Diwali
greetings & other engagements.
 Users were prompted to take a selfie and see
a visual of themselves guarded from fire with
Fireguard.
CREATIVE SOLUTION
 The brand’s message with the print ad well
connected with 100s of fire hazards in Pune
and showed how the same would be taken
care by Fireguard.
 Engagements like “Get it or Regret it” were
very effective.
RESULTS
Selfie for Safety ; A personalized lesson

6. SUGAR FREE
• To engage with fans and build a sustained
relationship.
• To break through the clutter and join the
passion with fans.
OBJECTIVE
When users captured the creative on the ticket, they
could uncover utilities like Live traffic updates from areas
surrounding the Stadium, Parking facilities nearby and
call-a-cab service feature.
CREATIVE SOLUTION
82% Of The Consumers
Who Were Sent Alerts
Responded And
Continued To Engage
22,000
Engagements
Augmented Reality Tickets Give
Sports Fans a Boost
Ticket is the new stadium

11. CASE STUDIES

12. OBJECTIVE
 After huge success on digital platforms, Coke Studio sought to create an event offline to capture the mood.
 To create the biggest music mega certs across towns to strengthen the idea - “Music Meets Happiness”.
WALK-INS ACROSS
15,000
MEGA CERTS
2210
TWEETS
4
16971
ENGAGEMENTS
REACHING OUT
TO 4134 FANS
Happy Hours - Redefined
Consumers entering the
MegaCert could
download the song of
their choice for free via
public Wi-Fi
CREATIVE SOLUTION
RESULT
A moderator tool was
developed to fetch tweets
with #cokestudioatmtv and
it was displayed on a large
digital screen at the event
A second screen mobile
application ensured that
users receive more info
about the song, artist and
even download the song
while watching the
program.

13. OBJECTIVE
 To build a content channel with rich engagements and promotions from the products.
 Strategizing to integrate print and all media communication on mobile.
CREATIVE SOLUTION
Dedicated brand channel was built on mobile using browser interface
and the channel was cached across public Wi-Fi nodes in high net worth
locations which were within 2 KMs of the retail outlets.
Consumers connecting to public hotspots could access curated content
and product information and of course directions to the nearest Louis
Philippe store. Caching of the content delivered superior experience to
consumers while proximity and profile of the audience ensured superior
targeting.
600K+ users have engaged with
the brand in over 5 months
41000 followers of Louis Philippe
downloaded these proximity based
coupons over just 4 weekend days
20% of the footfalls engaged with
Louis Philippe
RESULT
Excellence – Delivered by content on mobile

14. To build a communication and relationship strategy that lets the channel
reach out to audience with the available programming options.
To ensure that each user would be targeted with right promotions.
OBJECTIVE
CREATIVE SOLUTION RESULTS
Built an exclusive channel on mobile for Star TV
and delivered it to consumers connecting to
Public hotspots in leading malls/coffee chains
An average of 5.2 views
during the campaign
period
1.1M + unique users
have engaged over 6
months
A channel for a channel made the brand flourish

15. To Help Chronic Sinusitis
Patients At ENT Clinics
Consider Balloon Sinuplasty
Treatment.
OBJECTIVE CREATIVE SOLUTION
Free Wi-Fi was set up at select few ENT clinics to
deliver useful information like
symptoms, treatment, why choose balloon
sinuplasty over other treatments & testimonials from
other patients.
180 patients were reached in
each clinic approximately.
On an average, each user had
accessed 5 different content.
RESULTS
9% of the users were retargeted
with additional info. when they
returned on the network
Perfect timings

16. APP
DEVELOPMENT
CASE STUDIES

17. OBJECTIVE:
McDowell’s wanted to tap the insight
that singing is a skill that people like
to brag about & create a Karaoke
app that let friends have an
impromptu party on-the-go.
CREATIVE SOLUTION:
Rated with 4.1
stars
The app was created with top 300 pre-loaded
songs with lyrics of the season with sing & share
capability.
Chris Gayle was roped in on mass-media ads to
promote singing among non-singers.
Over 100,000
installs on Play
Store alone
1119
recommendations
on Google+
McDowell’s No 1 Karaoke