F&D Audio wanted to connect with the Key Opinion Leaders in the Social Media Industry & spread positive word of mouth about their products in the online world. To help F&D Audio build long term relationship with Influencers, a Bloggers Meet was organised by Iffort where the influencers were given the chance to experience the products in real time and share their feedback.

1. A CASE STUDY BY IFFORT
F&D Bloggers Meet conducted on 8th November 2014
Venue: Café Red, Shahpur Jat, New Delhi

2. What was the Objective?
Established in the year 2005, Fenda
India is one of the fastest growing
sound technology companies in India.
F&D wanted to connect with the Key
Opinion Leaders in the Social Media
Industry and build a long term
relationship with them so as to
increase their reach on digital media.
F&D wanted Bloggers to experience
these products in real-time and talk
about their experience within their
own networks.
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3. F&D SocialBash!
With this we conceptualized

4. What was the Key Idea?
• An exclusive bloggers meet was initiated and executed by us
for F&D Audio.
• Top tech, gadget and photo bloggers from Delhi-NCR were
invited for the event where they were given a chance to
experience the products and share their feedback.
• The event included lots of fun activities with focus on key
opinion leaders and building a long-term relationship with
them.

5. How was it Executed?
Role of Iffort
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Create noise about
the meet and send
invites to Key
influencers.
Pre - Buzz
During the Event
Identifying venue
partner, host
event & Live
updates on social
channels.
Post Event
Follow up with
Bloggers for their
feedback and blog
updates.

6. What was the event flow like?
10:00 – 10:45
Registrations
& Welcome
Note
Ice Breaking
Activity
Refreshments
10:45 – 11.15 Brand Briefing
11:15 – 11.45
QR code Hunt
Activity
12.00 – 1.00
Rapid Fire
Activity
Lunch
1:00 - 2:00
Products
Experience
Group Photo
& Feedback
collection in
Scrapbook
Gratification

7. How did we engage with our Guests?
1 Ice Breaking Activity: Bloggers defined each other with the help of a music genre.
QR Code Hunt : Bloggers were divided into
two teams & each team was suppose to
collect 3 QR code of each F&D Audio product
to get a point.
Rapid Fire (#60secondswithF&D): Questions around F&D Audio and Music
Industry were used to increase the fun quotient of the event.
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8. How we helped F&D build relationship?
4 Along with the introduction of F&D Audio and its products to KOLs, we
strategically planned to launch the brand new website which was designed
by Iffort. This helped in garnering real time feedback about the brand’s
website.
5 Launch of new products and an
interactive one hour session for
product experience by the Bloggers
was planned. The F&D Audio team
and our team helped bloggers in
getting familiar with the F&D Audio
products.

9. What was the Response?
Healthy
Conversations
on
@Fenda_India
during the live
event.

10. Some Moments Captured!

11. The event
post on
Facebook
generated
over 2800+
clicks.

12. The Impressive Impact of the Meet
Posts- 200 Users- 17
Reach- 33,293 Impressions- 498,100

13. What we achieved?

14. Valuable feedback received for F&D Audio Bloggers Meet and Products.1

15. 2 Positive conversations in the online world around F&D Audio Products.

16. Long term cordial relationship was developed with Influencers because of the good experience
in the event.
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17. Influencers shared their valuable feedback in the scrapbook and helped us in preserving
beautiful memories of this successful event.
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18. Discover your Digital Journey
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+91-120-4221295 | +91-9891700977 | contact@iffort.com