Proposal
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Matt's group proposes creating a music video for the song "How to Save a Life" by The Fray. They believe the song has multiple meanings and lends itself to a narrative music video. They plan to portray a serious, mature persona for the lead singer to appeal to different audiences. The video will focus on narrative and performance shots to refresh the song. It will use black and white costumes and shoot scenes inside the drama studio at Harris Beckenham for control and space, and outside at Crystal Palace Park to give a sense of reality.
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Proposal
The group proposes creating a music video for the song "How to Save a Life" by The Fray. They believe the song has potential for a strong narrative and many performance shots. They want to interpret the different meanings of the song and potentially address social issues like drugs. The artist will appear as a poor teen who has struggled to evoke sympathy and be a role model. Locations will include indoor studio space for choreography and outdoor parks for a sense of reality. Costumes will use black and white to convey seriousness and hope.
Evaluation Q2
We created a music promo package for the song "Arctic Monkeys-Dancing shoes" that included a music video, six panel digipack, and promotional poster. To appeal to our intended indie/rock audience and be successful, we used consistent conventions across all elements including a black and white aesthetic, casual clothing styles, and simple designs. Feedback indicated our package successfully portrayed a commitment to music over glamour by representing the working class experience through both the video's setting and band's plain attire and graphics.
Evaluation
The group created a music video to promote the Uber company. They chose the song "Addison Lee" by Not3s due to its references to cars. Scenes were filmed behind the college and in an alleyway to showcase attractive cars. The video uses cuts, fades, and text to advertise Uber's affordability and convenience for short trips. While the editing pace engages viewers, the lip-syncing is not perfectly timed and additional locations and a romantic subplot could have strengthened the message.
Martha commentary final
The document discusses feedback received on a student music video project. It aimed for an indie style with a narrative storyline of a romantic couple, as seen in artists like Ellie Goulding. Viewers felt it successfully conveyed this romantic storyline. Some technical issues were encountered in editing but were overcome to achieve a vintage, dreamlike effect through techniques like smooth pans and flawless lip syncing. Overall, feedback was positive that the simplistic shots and charming characters fit the indie pop theme well and told a natural story without convoluted plot developments.
K6 -Media Project Evaluation - Elizabeth Boulamatsis
The media product is an opening sequence for a dance film that uses and develops conventions of real media products. It represents different social groups through its portrayal of ballet dancers as classy and of higher status, while depicting street dancers in more casual clothing as being of lower status. The target audience is younger generations interested in dance genres like ballet and street dancing. Music is an important part of attracting this audience, and the opening sequence features a specially produced hip hop track to engage viewers.
Mise En Scene - BlueSkyStudios
This document outlines the mise en scene plans for a BlueSky Studios film. It describes choosing basic, natural locations like a house at Christmas and the woods to make the setting relatable to audiences. The lighting will use daylight filming with color filters added in editing. Character designs aim to fit genres - the artist wears indie clothes and black to stand out, while the young couple wears old-fashioned clothes to distinguish them from the older couple, all to make the characters relatable to audiences.
Analysis of final products
The document summarizes design choices made for music promotion products including a poster and CD cover. Key points addressed include:
1) The font 'Display' was used for both the poster and CD cover to relate the two and symbolize the club style dance music genre.
2) Images from the music video were edited to pink and blue to represent the "primal girl boy situation" and "innocent immaturity" theme of the video.
3) Continuity of blue color was used to make the poster look more professional.
4) Retro fonts from the 80s were chosen to represent the dance music genre.
5) Elements like the beat pattern and blurred/double vision
How effective is the combination of your main media
Our group created consistent branding across a music video, poster, and CD packaging to promote a pop/country artist.
The music video featured costumes and a set designed to represent the hybrid genre. The poster and CD cover used the same background scene from the video and similar colors to visually link the products.
The poster prominently featured the artist holding a guitar in front of a bright background to identify the country music genre. The CD cover displayed the artist name in bright yellow text against a mix of colors representing the artist's career highs and lows. Consistency across products helped promote the artist's established style.
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Proposal
The group proposes creating a music video for the song "How to Save a Life" by The Fray. They believe the song has potential for a strong narrative and many performance shots. They want to interpret the different meanings of the song and potentially address social issues like drugs. The artist will appear as a poor teen who has struggled to evoke sympathy and be a role model. Locations will include indoor studio space for choreography and outdoor parks for a sense of reality. Costumes will use black and white to convey seriousness and hope.
Evaluation Q2
We created a music promo package for the song "Arctic Monkeys-Dancing shoes" that included a music video, six panel digipack, and promotional poster. To appeal to our intended indie/rock audience and be successful, we used consistent conventions across all elements including a black and white aesthetic, casual clothing styles, and simple designs. Feedback indicated our package successfully portrayed a commitment to music over glamour by representing the working class experience through both the video's setting and band's plain attire and graphics.
Evaluation
The group created a music video to promote the Uber company. They chose the song "Addison Lee" by Not3s due to its references to cars. Scenes were filmed behind the college and in an alleyway to showcase attractive cars. The video uses cuts, fades, and text to advertise Uber's affordability and convenience for short trips. While the editing pace engages viewers, the lip-syncing is not perfectly timed and additional locations and a romantic subplot could have strengthened the message.
Martha commentary final
The document discusses feedback received on a student music video project. It aimed for an indie style with a narrative storyline of a romantic couple, as seen in artists like Ellie Goulding. Viewers felt it successfully conveyed this romantic storyline. Some technical issues were encountered in editing but were overcome to achieve a vintage, dreamlike effect through techniques like smooth pans and flawless lip syncing. Overall, feedback was positive that the simplistic shots and charming characters fit the indie pop theme well and told a natural story without convoluted plot developments.
K6 -Media Project Evaluation - Elizabeth Boulamatsis
The media product is an opening sequence for a dance film that uses and develops conventions of real media products. It represents different social groups through its portrayal of ballet dancers as classy and of higher status, while depicting street dancers in more casual clothing as being of lower status. The target audience is younger generations interested in dance genres like ballet and street dancing. Music is an important part of attracting this audience, and the opening sequence features a specially produced hip hop track to engage viewers.
Mise En Scene - BlueSkyStudios
This document outlines the mise en scene plans for a BlueSky Studios film. It describes choosing basic, natural locations like a house at Christmas and the woods to make the setting relatable to audiences. The lighting will use daylight filming with color filters added in editing. Character designs aim to fit genres - the artist wears indie clothes and black to stand out, while the young couple wears old-fashioned clothes to distinguish them from the older couple, all to make the characters relatable to audiences.
Analysis of final products
The document summarizes design choices made for music promotion products including a poster and CD cover. Key points addressed include:
1) The font 'Display' was used for both the poster and CD cover to relate the two and symbolize the club style dance music genre.
2) Images from the music video were edited to pink and blue to represent the "primal girl boy situation" and "innocent immaturity" theme of the video.
3) Continuity of blue color was used to make the poster look more professional.
4) Retro fonts from the 80s were chosen to represent the dance music genre.
5) Elements like the beat pattern and blurred/double vision
How effective is the combination of your main media
Our group created consistent branding across a music video, poster, and CD packaging to promote a pop/country artist.
The music video featured costumes and a set designed to represent the hybrid genre. The poster and CD cover used the same background scene from the video and similar colors to visually link the products.
The poster prominently featured the artist holding a guitar in front of a bright background to identify the country music genre. The CD cover displayed the artist name in bright yellow text against a mix of colors representing the artist's career highs and lows. Consistency across products helped promote the artist's established style.
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The document discusses potential images to use for a CD cover, poster, and inlay cards for an artist. Several photos are described that could work well for the cover or poster due to the image quality and depiction of the artist. However, issues arose with the reliability of the artist, making it difficult to complete the project. As a result, the group felt it best to choose a different artist.
Media evaluation 1
Andrew Goodwin challenges traditional narrative analysis for music videos, arguing they approach narrative differently than films and novels. He identifies three types of relationships between songs and videos: illustration, amplification, and disjuncture. The group's video follows the illustration type, using the narrative to tell the story of the song's lyrics. Laura Mulvey's "Male Gaze" theory is not followed as including half-naked women would not suit the song. Carol Vernallis observed music video edits occur more frequently and rhythmically than film edits. The group's video follows this convention by cutting to the song's bass. Influences include visual styles from Mumford & Sons' "Hopeless Wanderer" video and a split screen
Treatment for Mr Blue Sky
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BlueSkyStudios Pitch
The group chose the song "Not With Haste" by Mumford and Sons for their music video because it has a good musical progression that matches a storyline and shows varied pacing. The style of the video will be an emotional narrative that shows an old man looking through a photo album of memories of his last Christmas with his wife, who has since passed away. Flashbacks will show the man and his wife together during Christmas in the past. The visual style was influenced by the opening of the Pixar film "Up" and will feature fading the wife in and out of shots. For their ancillary tasks, the group will create a digipack and website, using consistent colors and fonts to create synergy across the projects
Adam Peck Question 1 - Music video
This document discusses how the media product challenges and develops conventions of real music videos. It provides examples from shots in the video:
1) The cover uses black and white to set expectations and follow music video conventions.
2) An introductory shot of a mysterious masked figure adds suspense and follows the conventions of the house music genre.
3) Using a storyline with the mask challenges conventions by adding a narrative not seen in all music videos.
4) An abstract sign was included to make the video more memorable and challenge common music video conventions.
Rough cut storyboard based on Capone ft Cash Oh No
Enjoy and explore the wondrous advantages of a storyboard and the help this gave us to the crew to construct Oh No
Digipak and ad planning
This document discusses plans for designing a digipak and advertisement for an indie artist's first physical album release. It considers inspiration from other indie album designs, including focusing on photography rather than images of the artist. Photos planned for the digipak cover and inside relate to the narrative in the artist's music video. The digipak will include a CD, DVD documentary, and booklet with lyrics and band messages. Advertisements for indie albums typically feature the album cover, name, and release date.
Analysis of final products
The three sentence summary is:
The font 'Display' was used for both the poster and CD cover to relate the two products and appeal to their target dance music audience. Images from the music video were edited pink and blue to symbolize a romantic theme and the use of dolls subtly conveyed a message of innocent immaturity. Key details like the artists' record label, track lists, and barcode were included to follow conventions and make the CD cover look realistic.
Q1 media evaluation
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
how effective is the combination of your main
The document discusses the effectiveness of combining a music video with two ancillary texts (a Digipak and album poster) for the band Two Door Cinema Club.
[1] The music video, Digipak, and poster were designed to clearly link the three texts and show they were all featuring the same artist. A triangular symbol was used across the texts to promote an "indie" image.
[2] Similar urban locations were used in the music video and on the Digipak to portray the band as "grungy" and alternative. Photos of the band were also featured inside the Digipak sleeves and in the music video.
[3] In the author's view,
Analysis of survey results
The document discusses the results of a focus group for planning an indie music video. Key points:
- The focus group was mostly female but included some males, so the video needs a gender-neutral appeal.
- Most of the focus group was aged 16-19, so the video needs to appeal to that age range through talent selection.
- The focus group prefers music videos with clear storylines that feel realistic rather than surreal.
- Most want the song only rather than diegetic sounds from the video. Colors should be neutral to appear realistic.
- Researching popular indie artists helped decide to model the video after The Libertines for inspiration.
BlueSkyStudios Initial Audience Survey
The survey results showed that the target audience for the music video was 16-19 year olds and 20-25 year olds. The majority of respondents were female. Rural settings and woods were popular location choices. Love was the preferred theme. Participants wanted to see a narrative video with performance elements, inspired by the film Up. While solo artists like Ed Sheeran and George Ezra were popular, over 60% wanted to see a band. Mumford and Sons were suggested as a band with a similar style. The video should have a gender balance and feature quirky, original clothing to appeal to indie fans. Most watch music videos for the story.
Final pitch
The promotional package will include a music video for the song "Don't Look Back Into The Sun", a greatest hits album titled "An Era", and a magazine advert. The album will feature songs from their career along with newer material and concert footage. It aims to engage both new and existing fans. The music video concept focuses on a couple and uses flashbacks to depict their day, aiming to appeal to indie fans aged 17-25. It will reference elements from the original video and use subtle messages. The digipack and advert will have a simple, minimal design reflecting the band's style, and promote the album release and extra DVD.
Final pitch
The document proposes a promotional package for artist XXYYXX that includes an interview DVD, lyrics, and track list. It outlines plans for a music video for XXYYXX's song "Breeze" showing an attractive girl walking through a forest being chased by people in masks, alluding to the song's lyrics. For the digipak, it plans to use repetitive logo branding and images from the music video to create synergy between the two. It discusses the forest location for filming and shows a proposed actress. It also provides an audience profile of a typical 19-year-old male fan who listens to similar artists, works part-time, enjoys creating and listening to music, and has a unique hipster
A2 Media Evaluation
The document discusses the media student's music video project for their A2 course. They researched genres to find a song that would work with urban sports like BMX and skateboarding featured in the video. This combines different genres in a unique way. Feedback on the video was positive, saying the unexpected combination of the dreamy song and aggressive sports worked well together. A variety of digital technologies were used at different stages of production, from filming equipment to editing software. Some tools like the DJI Ronin gimbal required learning how to properly set up and operate.
Combination of my products
Media Studies coursework
Evaluation Question 4- How effective is the combination of your main product and the ancillary texts?
Eval 1
The document discusses the creation of a music video that uses conventions of actual music videos. It is edited to fit the beat and timing of the song. Shots of landscapes and scenic views are also incorporated. The music video challenges conventions by using a narrative enigma rather than a straightforward story, aiming to capture youth and convey that time should not be wasted. It also aims to accurately represent youth in a fun, relaxed way rather than using stereotypical negative portrayals. Research into other music videos informed the creative choices for the video's props, costumes, digipak design, and magazine advertisement design.
Evaluation activity 2
The document evaluates how effectively the combination of a music video and accompanying digipak and promotional materials work together. It discusses how the artist's image and surroundings are kept consistent across the different elements, including clothing, settings, colors and themes like nostalgia. Elements like fonts, photographs and graffiti are also incorporated uniformly to create a cohesive identity for the artist and strengthen the connection between the various products. The evaluation concludes that this consistency is effective in clearly representing the artist as local and relatable to their target audience.
Focus group analysis
The focus group provided feedback on the music video storyline and song choice. They felt the EDM song did not fit well with the narrative-based video. However, the group wanted to continue with the song "Where are U Now" to link the video to the lyrics. They received positive feedback that the target audience was familiar with the song. Suggestions like filming on streets and sharing the video on social media instead of just YouTube were noted. The focus group found the original narrative about the symbolic meaning of colors to be complex, so the story was simplified to be about two friends splitting up due to one moving away.
Location Permissions
The document discusses potential filming locations for music video shots, including a dance studio, Creams café, and the artist's bedroom. The dance studio is described as purpose-built for dancing with space for dancers and cut-away shots of the artist. Creams café has a 1950s vintage theme fitting the video and could be used for a scene of the artist and male companion sitting at a table. Finally, the artist's pink-walled bedroom with vintage props is suggested for a scene where she gets ready, lip-syncing to herself in the mirror.
Treatment
The document provides details for a proposed music video titled "Fix You" including:
- The target audience is 16-25 year olds, mostly students, interested in the acoustic genre.
- Locations will include interior house shots and exterior rural/urban locations to convey different meanings.
- Props like candles, photographs, and casual clothing will be used to enhance realism and sentimentality.
- Permission must be obtained to film at locations to avoid legal issues and notify landowners.
- The synopsis is of a teenage couple dealing with their breakup through flashbacks of happier times together.
Treatment1
The document summarizes a proposed music video treatment for the song "Fix You" by an acoustic band. It will tell the story of a teenage couple who have broken up through flashbacks and scenes of them dealing with their emotions separately. The video aims to appeal to its target audience of 16-25 year olds and feature both indoor and outdoor locations. It will have a sad tone but also reflect on happier memories through changes in color and style. The total proposed budget for production is £418,786.39 to cover crew, actors, equipment, travel and other expenses.
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Possible images slideshow
The document discusses potential images to use for a CD cover, poster, and inlay cards for an artist. Several photos are described that could work well for the cover or poster due to the image quality and depiction of the artist. However, issues arose with the reliability of the artist, making it difficult to complete the project. As a result, the group felt it best to choose a different artist.
Media evaluation 1
Andrew Goodwin challenges traditional narrative analysis for music videos, arguing they approach narrative differently than films and novels. He identifies three types of relationships between songs and videos: illustration, amplification, and disjuncture. The group's video follows the illustration type, using the narrative to tell the story of the song's lyrics. Laura Mulvey's "Male Gaze" theory is not followed as including half-naked women would not suit the song. Carol Vernallis observed music video edits occur more frequently and rhythmically than film edits. The group's video follows this convention by cutting to the song's bass. Influences include visual styles from Mumford & Sons' "Hopeless Wanderer" video and a split screen
Treatment for Mr Blue Sky
This document discusses plans for creating a music video for the song "Mr. Blue Sky" by Electric Light Orchestra. It will be filmed at Shiplake College on a sunny winter day to establish a calm tone. Scenes will include a character having breakfast and another running. Multiple stories will show different ways people enjoy their day. The target audience is people over 35 who were familiar with the 1978 song, but the upbeat nature may also appeal to younger viewers unfamiliar with the original video.
BlueSkyStudios Pitch
The group chose the song "Not With Haste" by Mumford and Sons for their music video because it has a good musical progression that matches a storyline and shows varied pacing. The style of the video will be an emotional narrative that shows an old man looking through a photo album of memories of his last Christmas with his wife, who has since passed away. Flashbacks will show the man and his wife together during Christmas in the past. The visual style was influenced by the opening of the Pixar film "Up" and will feature fading the wife in and out of shots. For their ancillary tasks, the group will create a digipack and website, using consistent colors and fonts to create synergy across the projects
Adam Peck Question 1 - Music video
This document discusses how the media product challenges and develops conventions of real music videos. It provides examples from shots in the video:
1) The cover uses black and white to set expectations and follow music video conventions.
2) An introductory shot of a mysterious masked figure adds suspense and follows the conventions of the house music genre.
3) Using a storyline with the mask challenges conventions by adding a narrative not seen in all music videos.
4) An abstract sign was included to make the video more memorable and challenge common music video conventions.
Rough cut storyboard based on Capone ft Cash Oh No
Enjoy and explore the wondrous advantages of a storyboard and the help this gave us to the crew to construct Oh No
Digipak and ad planning
This document discusses plans for designing a digipak and advertisement for an indie artist's first physical album release. It considers inspiration from other indie album designs, including focusing on photography rather than images of the artist. Photos planned for the digipak cover and inside relate to the narrative in the artist's music video. The digipak will include a CD, DVD documentary, and booklet with lyrics and band messages. Advertisements for indie albums typically feature the album cover, name, and release date.
Analysis of final products
The three sentence summary is:
The font 'Display' was used for both the poster and CD cover to relate the two products and appeal to their target dance music audience. Images from the music video were edited pink and blue to symbolize a romantic theme and the use of dolls subtly conveyed a message of innocent immaturity. Key details like the artists' record label, track lists, and barcode were included to follow conventions and make the CD cover look realistic.
Q1 media evaluation
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
how effective is the combination of your main
The document discusses the effectiveness of combining a music video with two ancillary texts (a Digipak and album poster) for the band Two Door Cinema Club.
[1] The music video, Digipak, and poster were designed to clearly link the three texts and show they were all featuring the same artist. A triangular symbol was used across the texts to promote an "indie" image.
[2] Similar urban locations were used in the music video and on the Digipak to portray the band as "grungy" and alternative. Photos of the band were also featured inside the Digipak sleeves and in the music video.
[3] In the author's view,
Analysis of survey results
The document discusses the results of a focus group for planning an indie music video. Key points:
- The focus group was mostly female but included some males, so the video needs a gender-neutral appeal.
- Most of the focus group was aged 16-19, so the video needs to appeal to that age range through talent selection.
- The focus group prefers music videos with clear storylines that feel realistic rather than surreal.
- Most want the song only rather than diegetic sounds from the video. Colors should be neutral to appear realistic.
- Researching popular indie artists helped decide to model the video after The Libertines for inspiration.
BlueSkyStudios Initial Audience Survey
The survey results showed that the target audience for the music video was 16-19 year olds and 20-25 year olds. The majority of respondents were female. Rural settings and woods were popular location choices. Love was the preferred theme. Participants wanted to see a narrative video with performance elements, inspired by the film Up. While solo artists like Ed Sheeran and George Ezra were popular, over 60% wanted to see a band. Mumford and Sons were suggested as a band with a similar style. The video should have a gender balance and feature quirky, original clothing to appeal to indie fans. Most watch music videos for the story.
Final pitch
The promotional package will include a music video for the song "Don't Look Back Into The Sun", a greatest hits album titled "An Era", and a magazine advert. The album will feature songs from their career along with newer material and concert footage. It aims to engage both new and existing fans. The music video concept focuses on a couple and uses flashbacks to depict their day, aiming to appeal to indie fans aged 17-25. It will reference elements from the original video and use subtle messages. The digipack and advert will have a simple, minimal design reflecting the band's style, and promote the album release and extra DVD.
Final pitch
The document proposes a promotional package for artist XXYYXX that includes an interview DVD, lyrics, and track list. It outlines plans for a music video for XXYYXX's song "Breeze" showing an attractive girl walking through a forest being chased by people in masks, alluding to the song's lyrics. For the digipak, it plans to use repetitive logo branding and images from the music video to create synergy between the two. It discusses the forest location for filming and shows a proposed actress. It also provides an audience profile of a typical 19-year-old male fan who listens to similar artists, works part-time, enjoys creating and listening to music, and has a unique hipster
A2 Media Evaluation
The document discusses the media student's music video project for their A2 course. They researched genres to find a song that would work with urban sports like BMX and skateboarding featured in the video. This combines different genres in a unique way. Feedback on the video was positive, saying the unexpected combination of the dreamy song and aggressive sports worked well together. A variety of digital technologies were used at different stages of production, from filming equipment to editing software. Some tools like the DJI Ronin gimbal required learning how to properly set up and operate.
Combination of my products
Media Studies coursework
Evaluation Question 4- How effective is the combination of your main product and the ancillary texts?
Eval 1
The document discusses the creation of a music video that uses conventions of actual music videos. It is edited to fit the beat and timing of the song. Shots of landscapes and scenic views are also incorporated. The music video challenges conventions by using a narrative enigma rather than a straightforward story, aiming to capture youth and convey that time should not be wasted. It also aims to accurately represent youth in a fun, relaxed way rather than using stereotypical negative portrayals. Research into other music videos informed the creative choices for the video's props, costumes, digipak design, and magazine advertisement design.
Evaluation activity 2
The document evaluates how effectively the combination of a music video and accompanying digipak and promotional materials work together. It discusses how the artist's image and surroundings are kept consistent across the different elements, including clothing, settings, colors and themes like nostalgia. Elements like fonts, photographs and graffiti are also incorporated uniformly to create a cohesive identity for the artist and strengthen the connection between the various products. The evaluation concludes that this consistency is effective in clearly representing the artist as local and relatable to their target audience.
Focus group analysis
The focus group provided feedback on the music video storyline and song choice. They felt the EDM song did not fit well with the narrative-based video. However, the group wanted to continue with the song "Where are U Now" to link the video to the lyrics. They received positive feedback that the target audience was familiar with the song. Suggestions like filming on streets and sharing the video on social media instead of just YouTube were noted. The focus group found the original narrative about the symbolic meaning of colors to be complex, so the story was simplified to be about two friends splitting up due to one moving away.
Location Permissions
The document discusses potential filming locations for music video shots, including a dance studio, Creams café, and the artist's bedroom. The dance studio is described as purpose-built for dancing with space for dancers and cut-away shots of the artist. Creams café has a 1950s vintage theme fitting the video and could be used for a scene of the artist and male companion sitting at a table. Finally, the artist's pink-walled bedroom with vintage props is suggested for a scene where she gets ready, lip-syncing to herself in the mirror.
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Rough cut storyboard based on Capone ft Cash Oh No
Rough cut storyboard based on Capone ft Cash Oh No
Similar to Proposal
Treatment
The document provides details for a proposed music video titled "Fix You" including:
- The target audience is 16-25 year olds, mostly students, interested in the acoustic genre.
- Locations will include interior house shots and exterior rural/urban locations to convey different meanings.
- Props like candles, photographs, and casual clothing will be used to enhance realism and sentimentality.
- Permission must be obtained to film at locations to avoid legal issues and notify landowners.
- The synopsis is of a teenage couple dealing with their breakup through flashbacks of happier times together.
Treatment1
The document summarizes a proposed music video treatment for the song "Fix You" by an acoustic band. It will tell the story of a teenage couple who have broken up through flashbacks and scenes of them dealing with their emotions separately. The video aims to appeal to its target audience of 16-25 year olds and feature both indoor and outdoor locations. It will have a sad tone but also reflect on happier memories through changes in color and style. The total proposed budget for production is £418,786.39 to cover crew, actors, equipment, travel and other expenses.
Evaluation Question 3
Our target audience feedback influenced our music video production in several key ways:
- We aimed the video at 15-20 year olds based on survey responses.
- Females were the primary audience so we featured fashionable clothing brands and portrayed women in a positive light.
- We chose an upbeat pop song that would appeal to fans of popular artists like Ariana Grande and Justin Bieber.
- Respondents enjoyed storytelling and choreography in videos, so we included a choreographed dance section.
- Upon uploading the finished video to YouTube, we received positive feedback on the cinematography, editing, effects and representation of the pop genre.
Analysis of questionnaire results
The document summarizes the results of a questionnaire about music video preferences. It finds that most respondents were younger students who preferred genres like pop, dance and chart music. Females responded more than males. Beach and summer locations were popular choices. Respondents wanted to see dancing, exotic locations, and women in music videos. They responded positively to the proposed idea but suggested adding more depth and storyline.
Thinking of a Song
We are at the stage in which we are having to choose what song we will use for our music video. We narrowed our choices down to 4 songs, and this presentation covers positives and negatives for each song.
N:\Missing You Pitch
The document is a pitch for a student media production project remaking the music video for the song "Missing You" by the girl group The Saturdays. The pitch discusses the pop genre and style influences of girl groups. It outlines the narrative structure of the video, which will include location changes and cutbacks telling a story of a dysfunctional relationship. It also describes the ancillary tasks of a digipack and magazine advertisement that will be created to promote the song. The students decided on equal team roles in filming, editing, styling, and directing extras in the production.
Media coursework evaluation, question three.
The document summarizes audience feedback received for a music video project. Key learnings were that the slow pace of the video matched the slow song well. Viewers understood the singer-songwriter genre and appreciated the sense of individuality conveyed. While most enjoyed the video, some provided constructive criticism on areas that could be improved. Demographic and psychographic profiling was used to target the audience, focusing on females aged 16-35.
Evaluation 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Pitch presentation
The group has chosen the song "We Don't Have to Take Our Clothes Off" by Ella Eyre for their music video. They will tell a story about a teenage girl named Pixie facing social pressures. Pixie will be portrayed as unique and individualistic to relate to the audience. The brand for Pixie will revolve around R&B/pop genres and portray everyday struggles and a nightlife theme. The target audience is ages 14-20 as the message of not giving in to pressures will resonate most with teens. The video will show different struggles in a relationship through scenes of a couple and shots of Pixie singing while observing.
Pitch presentation
The group has chosen the song "We Don't Have to Take Our Clothes Off" by Ella Eyre for their music video. They will tell a story about a teenage girl named Pixie facing social pressures. Their style will be R&B/pop inspired by videos like "Here" by Alessia Cara. The video will feature shots of Pixie observing a couple dealing with relationship pressures on the streets of London at night. They aim to create a unique image for Pixie that reflects today's society.
Evaluation
The document is an evaluation by Shakira Seraphin-Whyte of a media project creating a music video, CD covers, and advert for a UK rap artist. It addresses the four main evaluation questions: 1) How the products used, developed or challenged conventions of real media products. 2) How effective the combination of the main products and ancillary texts were. 3) What was learned from audience feedback. 4) How new media technologies were used in construction, research, planning and evaluation. The evaluation discusses research conducted, the creative process, audience feedback received, and improvements made based on that feedback.
Nicola media a2 evaluation
The document summarizes a student's media production project creating an R&B music video and accompanying materials. The project draws on conventions from real R&B music videos such as Usher's "My Boo" video. Scenes, camera angles, and lip syncing were incorporated from the original video. The student created an album cover, advertisement, and filmed the music video outside to develop the story in a non-stereotypical way. Audience feedback was gathered through YouTube comments, questionnaires, and discussions to evaluate the project.
Treatment
The proposed music video will tell a story over 4 minutes and 30 seconds to accompany a 3 minute and 26 second song. It will target young adults and teenagers aged 15-24 by portraying a serious story about love, relationships, and life lessons. The estimated budget for the production is £17,000 to cover costs of actors, equipment, crew, props, locations, vehicles, catering, and editing.
The mise en scène elements of our music
The document provides details on the mise en scène elements for a music video including costume, props, lighting, location/set design, and acting. Costumes will have a vintage folk rock style to relate to the genre and lyrics. Props like instruments are important to show the friendship of the band. Lighting will use high key and low key styles to portray the character's emotions. The location of Bawsey Pits is chosen for its natural scenery. The protagonist's bedroom set aims to make him seem relatable. Acting must be committed to convince the audience of the video's reality.
Treatment for music video
The proposed music video will be 4 minutes and 30 seconds long to tell a story related to the 3 minute and 26 second song. It must be completed by January 13, 2017. The group will plan the story, editting techniques, and collect necessary equipment. The song falls under the pop genre and is aimed at teenagers and young adults aged 15-24 years old. Multiple locations will be used to show the depth of the message. The approximate budget is £17,000 to cover actors, crew, equipment, props, locations, vehicles, editing, and catering.
Evalutation
The document discusses a media production group's music video for the song "Move it to the Drum" by DJ Chuckie. It summarizes how the group used and challenged conventions of real music videos in their production. They followed conventions like having a storyline that relates to the lyrics and being performance-based. However, they challenged conventions around voyeurism typically seen in music videos. Feedback on the video was largely positive, praising how well the video and ancillary materials worked together to promote the song. New media technologies like YouTube, blogs and Final Cut Pro were important tools for research, planning, production and evaluation.
Treatment
The proposed music video will tell a story over 4 minutes and 30 seconds to accompany a 3 minute and 26 second song. It will target young adults and teenagers aged 15-24 by portraying a serious story of love, relationships, and emotional journeys. An estimated budget of £17,000 will cover costs for actors, equipment, crew, props, locations, vehicles, catering, and editing for the production.
Treatment
The proposed music video will tell a story over 4 minutes and 30 seconds to accompany a 3 minute and 26 second song. It will target young adults aged 15-24 and portray a serious yet emotionally powerful story of a man traveling to apologize to his girlfriend after cheating on her. The approximate budget for the production is £17,000 to cover actors, crew, equipment, props, locations, catering, and editing.
A2 g324 media
The group plans to create a music video for the song "The Man Who Can't Be Moved" by the band The Script. The video will tell the story of a man who sits in the place he first met his love, hoping she will return to rekindle their relationship. It will be shot on location in Hartlepool at the Headland and the city center to showcase the beauty and bustle. Natural lighting and a variety of camera shots will be used to convey emotion and make the video look professional. Flashbacks and color/black and white effects may also be included to illustrate the happiness of the past versus the sadness of the present. The target audience is teens and young adults who can relate to the heart
What have you learnt from audience feedback
The video effectively represented the song's lyrics but lacked some dance music video conventions like nightclub locations and dancing. Audience feedback showed this and lessons were learned about including more genre conventions to represent the dance music genre clearly. Overall the video succeeded in its goal of being emotive but could better represent the genre next time with locations, lighting, and live performances.
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Proposal
- 1. Matt's group proposal "How to Save a Life" - The Fray
- 2. Why have we chosen this song? We have chosen the song 'How to Save a Life' due to the potential of creating a strong narrative with many performative shots. As a group, we believe that this song has many meanings which can be interpreted differently by different people, depending on the lifestyle that they are living. This will only empower our message, which will be different for everyone, because we are aiming to represent issues in the current society in a quite general way through the use of a music video.
- 3. Marketing our artist To make sure that the narrative has a strong support from the artist, we will make sure to create a quite serious and mature persona for our lead singer which will appeal to many different audiences due to the fact that such brand image will make young audiences feel like "this artist is something we want to follow" and the older audiences will be able to think "he's such a young artist and is so mature, he is someone that should be followed by the young generation". This will raise the sales of the song because there will be many different demographics that will be willing such a great piece of art that we want to create through the use of the video.
- 4. Type of our video As mentioned in the previous slide, we will focus on a narrative as well as performative shots in our music video due to the fact that the song that we have chosen perfectly suits a story that can fit everyone. This has not been done in the original music video for the song, therefore we believe that through the use of more recent conventions we will be able to re-freshen the song and give it the much needed narrative that has so much unused potential!
- 5. Costumes This video is a great example as it explains that different costumes suit different people, however as mentioned, black and white are great colours to use in a music video. We will try to also use black and white as it connotes seriousness as well as hope which are the conventions that we would like to cover in our music video.
- 6. Locations We aim to shoot our scenes both inside and outside. A good interior for our music video would be the drama studio at Harris Beckenham due to the amount of lighting we will be able to control which will be great to record the shots for the chorus which will be very much performative. Furthermore, this location is quite spacious, giving us a lot of freedom on where to place our props as well as our actors. Nevertheless, we want to bring our music video to the outside, which might be quite difficult due to lighting issues, because it will give a sense of reality which might be key in our narrative. We might use Crystal Palace Park for those shots as there are many different locations which will be suitable for the mood of our video.