The document proposes a promotional package for artist XXYYXX that includes an interview DVD, lyrics, and track list. It outlines plans for a music video for XXYYXX's song "Breeze" showing an attractive girl walking through a forest being chased by people in masks, alluding to the song's lyrics. For the digipak, it plans to use repetitive logo branding and images from the music video to create synergy between the two. It discusses the forest location for filming and shows a proposed actress. It also provides an audience profile of a typical 19-year-old male fan who listens to similar artists, works part-time, enjoys creating and listening to music, and has a unique hipster

1. Final Pitch
Promotional Package

2. Artist: XXYYXX
Album:XXYYXX
DVD:
-Interview with XXYYXX on how he made
the album and the inspiration behind it
-Lyrics
-Track List

3. Final Idea Video
- We have chosen to create a music video for XXYYXX’s song
‘Breeze’, which is on his album. We chose this song as in a
group we all enjoyed the song, and felt it had a strong beat
which would make it easier for us to edit with later on in
production.
- We intend our music video to follow the narrative on an
attractive girl walking through a forest, whilst under the
influence of drugs. People in masks, will then start to appear in
the forest with her, and they will chase her- which links to the
lyrics of ‘runaway’. He people in masks are made to look very
mysterious and spooky, and as an illusion to whether they are
just an a illusion of her drugged up state.

4. Final Idea Digipak
We plan on our digipak to have a variety of different images and colours.
We are hoping for the digipak to look professional, and to fit in with the
genre of chillwave, so I did lots of research to make sure we were able to
do this. We are going to have a track list on the very back of our cd,
informing the buyer which singles are on the album. We are also going
to use repetition on the logo of XXYYXX which gives the idea of brand
identity, it also forms a easy association with the audience as they will
recognise the logo as being XXYYXX’s. As all the images on the digipak
have to be images that we have taken as we cannot have a picture of
XXYYXX the artist himself like we had hoped. However, instead we will
cover the pages with pictures/screen shots from our music video. This is
a sort of synergy, as we are combining the music video with the music
dikipak, creating a link that is easily recognisable.

5. Locations
These location shots are all in a natural environment, of a forest of some kind. Our
music video is also going to be in a forest and we know which forest we are going to
film it in, so I don’t think there will be much variation to this idea. The use of the
nature, reinforces a key theme in our music video of the two worlds: nature and
manmadeand the conflict.

6. Actors
This is the actor we plan on filming for our music video. She is an attractive female which is
what we planned on. She also fits in to the genre of our music video, of a hipster, indvidual
looking girl.

8. Audience Profile:

9. Audience Profile-
Typical audience for our
music video- 19 year old
male
Studies full time at college
doing Alevels
Works part time at a café, to
earn money for his crazy
lifestyle
Favourite artists are
Bondax, XXYYXX
In his spare time he creates
music which he plays at
parties. Goes to gigs, and
festivals
Has a unique
appearance, wears lots of
festival bands and bracelets and
even a necklace
Most treasured item is his iPod
Wears dip dye t-shirts often and
grey skinny jeans #hipster
Often spotted taking hilarious
selfies of different poses (as
shown in the picture)
Male