This document provides an overview for a proposed weekly football magazine. The purpose is to educate and inform readers about football, both past and present, through reporting on statistics and history. The target audience is males ages 8 and older with an interest in football, as the content may not be appropriate or engaging for younger children. To achieve its educational goal within legal and ethical standards, sensitive topics will be avoided and offensive language or unfair portrayals of groups will not be included. Copyrighted material from other organizations may be referenced but the overall product will have sufficient new content to avoid infringement issues.

1. Working Title: Weekly Football
What is it called? This can change if you think of something better later
Product’s Purpose: To educate and inform people about what is going on in football and what has
already happened in football.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: Sport (Football)
What sort of productis it
Content
My contentis about the history and the modern day of football and the statistics.
What is your productabout? Discuss whatyou would put in it (be specific).Does ithave a story? If so,discuss
it here
Audience: 8+ because I think that anyone above the age of 8 are capable of understanding what is in
the magazine. I would say that anyone under 8 will probably not be mature enough for the book. My
main gender audience is male primary because men and womenhave biological differences. There
isn’t a specific social status for football, since it is so diverse, international and popular.
Psychographic is also unspecific as well for the same reasons as the social status. Fundamentally, the
person needs to have an interest in football.
Who is your audience? Be very detailed;age,gender,social status,psychographic etc
Why would your projectappeal to this person?
Legal & Ethical Considerations:
Think aboutany offensive material you will include?
I won’tmention any football disasters thathave happened,in an unappropriated wayand I will overall be
careful with what I say.
Will you restrict younger people using/accessing it?
Yes, people who are below the age of 8 years old.
Will it offend any social groups/religions/ethnicities?
No, will try not to.
How will you ensure you do not offend anyone?
I will be careful with what I say.
Are you using characters/names/logos ofexisting products/IPs?
Yes, I’m going to use logos,names and characters.

2. Will your product be sufficiently different from existing products to not get sued for copyright infringement?
Yes.