The strong position of some online platforms like Google, Amazon, Facebook and Apple (GAFA) has triggered a public debate about their economic dominance, notorious data collection and massive pull on users. The White Book published by the German Federal Ministry for Economic Affairs and Energy (BMWi) highlights just how important this matter is to policy makers in Germany.
Surprisingly, the public debate is more often than not void of scientific insights into the subject matter. There is a lack of evidence about the actual economic and societal impact of online platforms. Even a consistent and clear definition of online platforms is missing from the debate.
A proper analysis of online platforms and their impact is needed to correctly identify if there is any call to action for policy makers or regulators.
The present research brief provides an overview of the economic and societal impact of online platforms in Germany. It adheres to the economic definition of platforms as multi-sided markets. Consequently, the technological concept of platforms is not considered here.
Based on a comprehensive review of the economic literature, we develop a new approach that enables consistent analysis of online platform business models, taking full account of their complexity. Nonetheless, our approach is intuitive and easy to understand, making comparison of various online platforms straightforward.
To achieve this, our approach draws on the concept of business model analysis put forward by Osterwalder and Pigneur (2010). It captures the most relevant interactions between the various user groups of online platforms, referring to data, revenue and attention. The results of this analysis informed the Green and White Books published by the BMWi on online platforms.
Technological Leaders And Stylists In Germany 20091023Björn Behrendt
This presentation expresses my personal view on early-adopters and opinion leaders in Germany regarding technological gadgets, mobile phones and social media. It highlights and aggregates the newest statistics and findings about the mobile phone usage in Germany. Please read the notes in the ppt with all references and sources. Some slides include my personal view on German culture and characteristics. In case, you are interested to invite me for a presentation at your company or event, please contact me via info@service-community.net.
The strong position of some online platforms like Google, Amazon, Facebook and Apple (GAFA) has triggered a public debate about their economic dominance, notorious data collection and massive pull on users. The White Book published by the German Federal Ministry for Economic Affairs and Energy (BMWi) highlights just how important this matter is to policy makers in Germany.
Surprisingly, the public debate is more often than not void of scientific insights into the subject matter. There is a lack of evidence about the actual economic and societal impact of online platforms. Even a consistent and clear definition of online platforms is missing from the debate.
A proper analysis of online platforms and their impact is needed to correctly identify if there is any call to action for policy makers or regulators.
The present research brief provides an overview of the economic and societal impact of online platforms in Germany. It adheres to the economic definition of platforms as multi-sided markets. Consequently, the technological concept of platforms is not considered here.
Based on a comprehensive review of the economic literature, we develop a new approach that enables consistent analysis of online platform business models, taking full account of their complexity. Nonetheless, our approach is intuitive and easy to understand, making comparison of various online platforms straightforward.
To achieve this, our approach draws on the concept of business model analysis put forward by Osterwalder and Pigneur (2010). It captures the most relevant interactions between the various user groups of online platforms, referring to data, revenue and attention. The results of this analysis informed the Green and White Books published by the BMWi on online platforms.
Technological Leaders And Stylists In Germany 20091023Björn Behrendt
This presentation expresses my personal view on early-adopters and opinion leaders in Germany regarding technological gadgets, mobile phones and social media. It highlights and aggregates the newest statistics and findings about the mobile phone usage in Germany. Please read the notes in the ppt with all references and sources. Some slides include my personal view on German culture and characteristics. In case, you are interested to invite me for a presentation at your company or event, please contact me via info@service-community.net.
För konsumenter är det i dag lätt att jämföra priser på exakt lika produkter. E-handel har påverkat köpmönster och ökat förtroendet för denna typ av handel. I dag är det få som tvivlar på denna handelsform.
Utvecklingen inom detta område kommer även att påverka B2B förhållanden och när prisjämförelser blir enkla att göra påverkar det hela säljprocessen och nya handelsformer kommer att påverka organisationer och företag mycket påtagligt.
Underlag och bilder är hämtade från boken Förhandling , författare Nils Lindell
Rekommenderas varmt för alla som behöver få struktur på sin vardag och förstå spelet bakom förhandlingens strategier
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
The strategic role of dissemination and communication in raising awareness on...EMPHASIS PROJECT
Role of dissemination and communication in raising awareness on IPM practical solutions
The dissemination and communication of scientific messages isn’t an easy task, as the figures generated in labs are difficult to translate into popular formats. We know that the first communication tool for researchers are scientific papers, but research projects have to facilitate the transfer of scientific results to enterprises, policy makers, farmers, associations, and to a wide public at large.
Following the advent of “digital”, it’s my opinion that the things people think have changed haven’t, but some things have changed that aren’t yet widely understood.
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Dion Hinchcliffe
Social media adoption results presented this week at Kunnskapstinget 2009 in Oslo, Norway.
Hastily translated but we wanted to get the results in english quickly.
8 Consumer Trands challenging Brands for 2016 - Tns IAB Forum 2015 / seminar ...Gabriella Bergaglio
8 Consumer Trends che impattano drasticamente sul modo di fare Marketing e di far crescere i Brand. Introduzione di Federico Capeci al Seminar Spotify di IAB Forum 2015 http://www.tns-global.it/news-center/news/new-audio-un-percorso-meglio-comprendere-lopportunit%C3%A0-generata-dallincontro-tra-rad
För konsumenter är det i dag lätt att jämföra priser på exakt lika produkter. E-handel har påverkat köpmönster och ökat förtroendet för denna typ av handel. I dag är det få som tvivlar på denna handelsform.
Utvecklingen inom detta område kommer även att påverka B2B förhållanden och när prisjämförelser blir enkla att göra påverkar det hela säljprocessen och nya handelsformer kommer att påverka organisationer och företag mycket påtagligt.
Underlag och bilder är hämtade från boken Förhandling , författare Nils Lindell
Rekommenderas varmt för alla som behöver få struktur på sin vardag och förstå spelet bakom förhandlingens strategier
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
The strategic role of dissemination and communication in raising awareness on...EMPHASIS PROJECT
Role of dissemination and communication in raising awareness on IPM practical solutions
The dissemination and communication of scientific messages isn’t an easy task, as the figures generated in labs are difficult to translate into popular formats. We know that the first communication tool for researchers are scientific papers, but research projects have to facilitate the transfer of scientific results to enterprises, policy makers, farmers, associations, and to a wide public at large.
Following the advent of “digital”, it’s my opinion that the things people think have changed haven’t, but some things have changed that aren’t yet widely understood.
Summary of Norwegian Social Media Adoption from Kunnskapstinge - September 2009Dion Hinchcliffe
Social media adoption results presented this week at Kunnskapstinget 2009 in Oslo, Norway.
Hastily translated but we wanted to get the results in english quickly.
8 Consumer Trands challenging Brands for 2016 - Tns IAB Forum 2015 / seminar ...Gabriella Bergaglio
8 Consumer Trends che impattano drasticamente sul modo di fare Marketing e di far crescere i Brand. Introduzione di Federico Capeci al Seminar Spotify di IAB Forum 2015 http://www.tns-global.it/news-center/news/new-audio-un-percorso-meglio-comprendere-lopportunit%C3%A0-generata-dallincontro-tra-rad
Download study : http://www.forum-avignon.org/sites/default/files/editeur/Bain_Avignon_2011_US.pdf
Culture, screens and connected devices! – 5 countries on 3 continents analysed – by Bain & Cie
For the 2011 edition of the Forum d’Avignon, the consulting firm Bain & Cie realized an exclusive study on connected services and devices aiming at estimating the consequences of the announced revolution: will those be at the origin of a new reinvented cultural experience?
To answer this question, Bain & Cie launched an international survey on 3 continents and 5 countries: Europe (France, UK), America (USA) and Asia (urban India and urban China). By 2015, as connected TV is foreseen as a true revolution, the survey concludes on the increased competitiveness between the various types of screens, which will all be connected to each other in the future. But the trends are already visible, well ahead of the development of connected TV screens, notably in countries such as France where internet providers already offer, thanks to theirs “boxes” a full range of services and on-demand video. It is therefore without any surprise, that we can witness a relatively low willingness in France to access new services offered by connected TV, given their similarities to the ones already available. On the other hand, in urban India and in China, expectations are particularly high and the development of such services should go hand in hand with the increase of the time devoted to culture every day.
Designing on mars: Participatory techniques for designing and training in un...Franco Papeschi
How to introduce young adults living in a city in the north-west of Burkina Faso to the potential uses of Internet services? How these would impact / change different aspects of their daily lives?
This talk - presented at the Service Design Network Conference 2010 (http://www.service-design-network.org/content/programme) - describes a project done by Giovanni Innella and Franco Papeschi. It also introduces a bespoke set of techniques (Transformational Probes) used during the training and workshops.
Millions of users are reached and engaged every day with short and entertaining videos on social channels. This presentation provides a practical guide for the development and distribution of video content on social media and covers key content optimisation best practices as applied by top publishers.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
11. 1/23/2010 Stephan Philipson www.spmu.se 10 The Internet Affect — Web 2.0 Over the last 10 years the Internet has changed our lives forever. —both from a social and a business perspective. Currently we are in a technology phase that the experts call Web 2.0 — a set of new and innovative tools that take us beyond simple browsing, searching and publishing of static web sites. These new Web 2.0 tools enable us to actively participate, publish and interact with others on the web quickly, easily and at little or no cost
12. A true story 1/23/2010 Stephan Philipson www.spmu.se 11
13. More than 36 000 000 spectators 1/23/2010 12 Stephan Philipson www.spmu.se How was this achievable ?
17. 1/23/2010 Stephan Philipson www.spmu.se 16 Fact´S wiki Marc Prensky is acknowledged to have coined the term digital native in his work Digital Natives, Digital Immigrants published in 2001. educational establishments. The term draws an analogy to a country's natives, for whom the local religion, language, and folkways are natural and indigenous, over against immigrants to a country who often are expected to adapt and assimilate to their newly adopted home. Prensky refers to accents employed by digital immigrants, such as printing documents rather than commenting on screen or printing out emails to save in hard copy form. Digital immigrants are said to have a "thick accent" when operating in the digital world in distinctly pre-digital ways, for instance, calling someone on the telephone to ask if they have received a sent e-mail
18. 1/23/2010 17 2009 1954 Development of information system During the last 170 years 1925 -1928 1895 1860 1835 2000 Time to understand and adjust to the new possibilities is limited . 17 Stephan Philipson www.spmu.se
19. 1/23/2010 Stephan Philipson www.spmu.se 18 2010 With increasing competition regarding development of new products and improvements of already existing products. Information has to be communicated quickly to users. Time to market are important and a critical factor in support of market success” 1954 18
20. What is social media ? 1/23/2010 Stephan Philipson www.spmu.se 19
21. social media are… Social media are activities that combines technology,- social interaction and community-generated content. Example of social media channels are; social networks, blogs, wikis, twitter, podcasting, widgets and more .
22. Saltåkvarn AB - aboutsocial media "Consumers themselves are in a quite different way than before, they are co-creator of the mark, it is happening in the blogosphere, on Facebook, in the media, at home in the kitchens, and everywhere where the trade mark are. To think that a brand might interact with people in the middle of Sunday movie, and during a 30 seconds advertising , telling people what the brand stands for is not only ineffective – I think it is arrogant and stupid. "- Johan Ununger VD, Saltåkvarn
23. 1/23/2010 Stephan Philipson www.spmu.se 22 Market Development Internet has opened up new marketing channels Viral marketing Informal information transfer channels mouth to mouth Stealth marketing product placement Gurella marketing Exposes greater opportunities for message transfer 22 22
24. The common with social media are that you can: Create Participate cooperate sharing listen involve prejudice to meet new friends make new business
27. 1/23/2010 Stephan Philipson www.spmu.se 26 Marketing is communication “Marketing is also important in terms of the way that the offer is positioned and communicated”. 26
28. Social media and business benefits 1/23/2010 Stephan Philipson www.spmu.se 27
29.
30. 1/23/2010 Stephan Philipson www.spmu.se 29 Jamyn Edis, Vice President of Emerging Technologies, HBO “The media and entertainment industry knows about change. Over the past 100 years, the industry has had to transform and reinvent itself as the result of the introduction of disruptive Technologies —from radio to film, silent to sound, film to television and now, offline to online.” 2009 - 01 - 20 29 29
31. social media LinkedIn 2002 Facebook 2004 Ning 2005 You Tube 2005 Twitter 2 2006 1/23/2010 30 Stephan Philipson www.spmu.se
39. -One-way message in megaphone campaigns have been replaced with soft inviting dialogues.
40. -Today's buyers of products and services demand transparency and want to be able to influence to a greater extent than before.
41. - It is as “call for “new thinking and new marketing strategies.1/23/2010 37 Stephan Philipson www.spmu.se
42. Companies must act as A customer! Segmentation can be performed in a soft way which leads to a close contact between the vendor and its consumers. Marketing conversation, are a winning concept in relation to marketing communications. 1/23/2010 38 Stephan Philipson www.spmu.se
52. 1/23/2010 Stephan Philipson www.spmu.se 48 Marketers shifting DM budgets to social media 66% will be investing in social media marketing in the next 12 months Of those 40% said they would be shifting more than a fifth of their DM budget to social media activities. 67% feel social media is either ‘increasingly important’ or ‘critical to success’. 36% are investing in social media monitoring and analysis tools 42% said they don’t incorporate clickstream and web analytics data into their customer and email database 51% are placing a fair or significant amount of effort on moving from a campaign-centric DM model towards multichannel customer engagement 7% are making no effort at all Database marketing firm Alterian has a survey out of 1068 marketing professionals worldwide, some key stats: David Eldridge, Alterian CEO says if there is one and one thing only to remember it is "investment in social media marketing is ineffective without adequate measurement. The key to an effective social media strategy is listening