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The strategic role of dissemination and communication
in raising awareness on new IPM practical solutions.
The EMPHASIS project.
Alessandro Bertin, Partner & CEO Spin-To Srl
Is a specific request of the Commission, in the Horizon 2020 Programme to
communicate and disseminate to a wide public the results of the research carried out
by the project.
That’s why we have a specific Workpackage (WP5) dedicated to Communication and
Training
WP5 is coordinated by Moverim, a consultancy agency based in Brussels
A specific request of
the Commission
The dissemination and communication of scientific messages isn’t an easy task, as
the figures generated in labs are difficult to translate into popular formats. We know
that the first communication tool for researchers are scientific papers, but
EMPHASIS has to facilitate the transfer of scientific results to enterprises, policy
makers, farmers, associations, and to a wide public at large.
That’s why, within a dedicated workpackage, traditional and innovative
communication instruments work together to engage different stakeholders.
But…
When it comes to dissemination, reference is made to the transfer of results to
encourage their exploitation (also of an economic nature), with a view to practical
use. In this case, the target audience will be composed of subjects specialized in a
specific sector, for example the scientific community, or the legislators.
Communication, on the other hand, includes information and promotion activities to
increase the visibility of the project and therefore addresses a more generic target
(public opinion, the media). It can therefore be more effective to plan a general
strategic framework that covers both activities to make the most of available
resources.
Communication
and Dissemination
Emphasis communication
and dissemination strategy
A strong Visual Identity
first
Website Media Relations
Social Media
Management
Events Scientists activities
Training Call to action
Results
A strong visual identity first
Results
Collaborative
reserved platform
Press Area Open Area
Website
Results
20 deliverables 500+ unique visitors 34 news 1.500+ Page views
5 press releases
100+ newspaper articles
5+ TV news
Media Relations
Results
5.000+ tweets 1.000+ followers 1.000.000+ impressions
& views
580+ posts 350+ followers 130.000+ impressions
& views
10+ videos 10+ followers 1.600+ impressions
& views
11 slideshares 190 followers
2.600+ impressions
& views
Social Media Management
Results
Includes Linkedin
profile, Linkedin group and
Slideshare
Fourth Emphasis project
Consortium meeting
May - 16/19, 2017
BRNO (Czech Republic)
Respiro
June - 5th, 2017
Teatro Carignano - Turin (Italy)
Fifth Emphasis project
Consortium meeting
April - 26/27, 2018
Brussels (Belgium)
Sixth Meeting of the EWRS
Weeds and Biodiversity
Working Group
May - 30th, 2016
Riga (Latvia)
Agroinnova Open Day 2018
June - 05th, 2018
Grugliasco - TO (Italy)
Events
Results
240+
150+ 90+
33
6
Participation to
conferences
& events
Scientific papers
ISI journals
Exhibitions
Results
Scientists Activities
59
Other journals
18 Posters
130 Oral presentations
9
1 8
Summer school Webinars
30+ attendees 150+ attendees
1.500+ clicks
Results
Training
Call to action
1 flyer 1 web banner 3 videos 1 news
140+ dissemination actions 70 answers
9.000+ clicks 300.000+ estimated views
3 technology transfers by partners
The “Emphasis’ science with farmers: call for early adopters”
Results
EMPHASIS on the International Year of Plant Health
(IYPH 2020)
Torino, February 12th
, 2019 Centro Congressi Torino Incontra
Join us in Torino!
Under the EU, ISPP and IYPH patronage, the EMPHASIS project Final Workshop
will present and debate project results and future perspectives for plant health.
It will include a Round Table with main stakeholders and Parallel poster sessions.
Effective Management of Pests and Harmful Alien Species - Integrated Solutions
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under
grant agreement No 634179. 	
www.emphasisproject.eu
Thank you!

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The strategic role of dissemination and communication in raising awareness on new IPM practical solutions. The EMPHASIS project. August 2018.

  • 1. The strategic role of dissemination and communication in raising awareness on new IPM practical solutions. The EMPHASIS project. Alessandro Bertin, Partner & CEO Spin-To Srl
  • 2.
  • 3. Is a specific request of the Commission, in the Horizon 2020 Programme to communicate and disseminate to a wide public the results of the research carried out by the project. That’s why we have a specific Workpackage (WP5) dedicated to Communication and Training WP5 is coordinated by Moverim, a consultancy agency based in Brussels A specific request of the Commission
  • 4. The dissemination and communication of scientific messages isn’t an easy task, as the figures generated in labs are difficult to translate into popular formats. We know that the first communication tool for researchers are scientific papers, but EMPHASIS has to facilitate the transfer of scientific results to enterprises, policy makers, farmers, associations, and to a wide public at large. That’s why, within a dedicated workpackage, traditional and innovative communication instruments work together to engage different stakeholders. But…
  • 5. When it comes to dissemination, reference is made to the transfer of results to encourage their exploitation (also of an economic nature), with a view to practical use. In this case, the target audience will be composed of subjects specialized in a specific sector, for example the scientific community, or the legislators. Communication, on the other hand, includes information and promotion activities to increase the visibility of the project and therefore addresses a more generic target (public opinion, the media). It can therefore be more effective to plan a general strategic framework that covers both activities to make the most of available resources. Communication and Dissemination
  • 6. Emphasis communication and dissemination strategy A strong Visual Identity first Website Media Relations Social Media Management Events Scientists activities Training Call to action
  • 8. A strong visual identity first Results
  • 9. Collaborative reserved platform Press Area Open Area Website Results 20 deliverables 500+ unique visitors 34 news 1.500+ Page views
  • 10. 5 press releases 100+ newspaper articles 5+ TV news Media Relations Results
  • 11. 5.000+ tweets 1.000+ followers 1.000.000+ impressions & views 580+ posts 350+ followers 130.000+ impressions & views 10+ videos 10+ followers 1.600+ impressions & views 11 slideshares 190 followers 2.600+ impressions & views Social Media Management Results Includes Linkedin profile, Linkedin group and Slideshare
  • 12. Fourth Emphasis project Consortium meeting May - 16/19, 2017 BRNO (Czech Republic) Respiro June - 5th, 2017 Teatro Carignano - Turin (Italy) Fifth Emphasis project Consortium meeting April - 26/27, 2018 Brussels (Belgium) Sixth Meeting of the EWRS Weeds and Biodiversity Working Group May - 30th, 2016 Riga (Latvia) Agroinnova Open Day 2018 June - 05th, 2018 Grugliasco - TO (Italy) Events Results
  • 13. 240+ 150+ 90+ 33 6 Participation to conferences & events Scientific papers ISI journals Exhibitions Results Scientists Activities 59 Other journals 18 Posters 130 Oral presentations
  • 14. 9 1 8 Summer school Webinars 30+ attendees 150+ attendees 1.500+ clicks Results Training
  • 15. Call to action 1 flyer 1 web banner 3 videos 1 news 140+ dissemination actions 70 answers 9.000+ clicks 300.000+ estimated views 3 technology transfers by partners The “Emphasis’ science with farmers: call for early adopters” Results
  • 16. EMPHASIS on the International Year of Plant Health (IYPH 2020) Torino, February 12th , 2019 Centro Congressi Torino Incontra Join us in Torino! Under the EU, ISPP and IYPH patronage, the EMPHASIS project Final Workshop will present and debate project results and future perspectives for plant health. It will include a Round Table with main stakeholders and Parallel poster sessions. Effective Management of Pests and Harmful Alien Species - Integrated Solutions This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 634179. www.emphasisproject.eu