Ciprnc14 talk drew benvie battenhall - june 2014
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Digital disruption is changing the PR industry and how agencies operate. Social media is now mainstream and dominates consumer attention, moving markets and reputational threats. Businesses are reorganizing in response to the impact of social media reaching their boardrooms. PR agencies are changing to focus more on multimedia, design, building products, customer care, data insights, and reacting to future trends like living services, the visual web, mining social data, and private messaging growth. The future of PR agencies requires new team structures and ways of working to address these digital disruptions and changes in the media landscape.
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Ciprnc14 talk drew benvie battenhall - june 2014
- 1. Digital disruption and the future PR agency #CIPRNC14 Drew Benvie, Battenhall - @drewb @battenhall B LONDON BATTENHALL
- 2. Changing face of PR twitter.com/battenhall fb.com/battenhall battenhall.net Drew Benvie, Battenhall • A journey of PR through social • What’s happening now to the media • Changing skills • The ups and the downs • What’s next?
- 4. Web 2.0 and virtual worlds 2005
- 8. Now… • Social media is mainstream, affecting messaging, consumption and the media agenda • Rapid rise of video and photo sharing • Mobile and tablet consumption growing faster than anything before • Difference in global audiences Source: Domo, May 2014
- 9. Now… • Social dominates consumer attention with old media lagging
- 10. Now… • Social moves markets
- 11. Now… • Reputational threats move at the speed of social
- 12. Now… • The impact of social media has hit the board room, and businesses are re-organising themselves in response
- 13. Changing agencyThe story of Battenhall
- 14. A new kind of teamA new kind of agency and team member
- 15. Different ways of working Trying to change how we work in PR
- 16. New kind of change Everything is global
- 17. New kind of change Multimedia, design and build
- 18. New kind of change PR = Customer Care
- 19. New kind of change Digital insights driving product innovation
- 20. New kind of change Investment in data and insights
- 21. • Living services, apps that work around you • The visual web drives social growth • Mining the troves of new social data • Co-creation and sharing • Private messaging growth: phone number = social graph What’s coming next Future trends and reacting to them