This document discusses strategies for using social media and digital marketing to increase sales internationally. It defines social media as web-based tools that allow people to share and consume information. Effective social media strategies include using YouTube videos, Twitter to interact with customers, and blogs to promote products virtually. Facebook is seeing growth in short video posts. Conducting international business allows companies to access larger markets, spread risks, and achieve greater stability through increased and diversified sales.

1. Increasing sales with
exhibition ,digital media and export
Stephan Philipson

5. “Let your company’s vision and customer
strategy determine your participation”
The fair, an important part of the
company´s marketing Communications

6. Set clear business goals
What do you want to achieve

7. Prior – During the Show – Post Show

14. Social Media – In business ?
In my Company ?

15. 2001 10 05

17. Facebook –Youtube – Instagram –Twitter –Webbsite

18. Social media marketing is the process of
marketing through social media sites like
Twitter , Facebook, andYouTube.
By utilizing the social aspect of the web, social media
marketing is able to connect and interact on a much
more personalized and dynamic level than through
traditional marketing.

19. Increasing sales with digital media !?
What doYouThink ?

20. So ,What is Social Media ?
The "social" part:
refers to interacting with other people by sharing information with them and
receiving information from them.
The "media" part: refers to an instrument of communication, like the
internet (whileTV, radio and newspapers are examples of more traditional forms
of media).
Okay, so from these two separate terms, we can pull a basic definition
together:
Social media are web-based communication tools that enable people to interact
with each other by both sharing and consuming information.

21. Social Media Marketing and YouTube
Some of the most effective social media marketing strategies
center aroundYouTube and the viral video. While often more
time-consuming and expensive,YouTube can easily become the
attraction of a larger social media campaign.

22. Social Media Marketing andTwitter
Twitter has picked up a lot of steam in the last year for being a great place for social
media marketing. WhileTwitter has grown far beyond its microblogging roots, it is
important to think ofTwitter similar to a company blog.
While the primary purpose is to get the word out, it is just as important to add a
personal touch rather than relying on RSS feeds to deliver stale press releases or
simply repeat the company blog.
In addition to growing a number of followers,Twitter can be particularly effective
when interacting with customers .

23. Social Media Marketing and Blogs
In many respects, blogs can serve as an extension of traditional media. Much as
review copies might be sent to traditional media outlets like newspapers and
magazines, they can also be sent to popular blogs on the subject.
Blogs also offer the opportunity to put together 'virtual tours'. For example,
many authors have gravitated towards having virtual book tours, which allows
them to reach their fans without the travel expenses.These virtual book tours
can include author interviews and Q&A sessions as well as book reviews and
book giveaways.

24. Facebook - Age of video posts
This is certainly the age of video!With the advancement of
technology and smart phones making a 5 second/ ten second video
clip has become a cakewalk for the younger generation.
Within a year video posts have increased 75% per person. Shorter
and relevant videos are best as content.

25. Why International
Business ?
Export -
25
What can you achieve?

26. 26
Product life cycle
Stagnation
Growth
Introduction
Phase out
“Sold units”
Time
Maturity

27. 27
What does International Business
include? What canYou Do?
You can conduct business
all over the world…
other companies can
enter your market, too
Marcado
Marché
MARKET
Marknad

28. 28
You can
By exporting
your market

29. 29
By doing international business you
achieve:
Increased market size
Spread risks
More markets and clients
= Increased sales
= Less dependence on one market
= Increased company stability

30. 30
The right reasons:
•More stable operations
•Better cash flow
•Increased market
•Increased profit
•Expanding domestic and
nearby markets

31. 31
Summary
For companies wanting to expand and thrive, entering the international
marketplace is a necessity. Key reasons are:
• Larger markets and opportunities to increase sales volumes
• New markets mean new opportunities (sales, service, uses)
• New types of customers, requiring other types of products, i.e. expanding
market
• New types of services, clients needing more than just a product and
requesting a complete solution
• The opportunity to develop new products, broaden product range and
increase profits
• Balances market fluctuations
• Extends the life cycle of mature products with sales in less developed
markets