The document discusses the target audience for a student film project. The group plans to target teenagers and young adults aged 16-24 because the main character and storyline about a student investigating ghostly killings at their school will closely relate to that age group. The document references similar successful horror films like The Blair Witch Project and Paranormal Activity that also targeted this 16-24 age range and received many positive reviews from viewers in this group. Research on IMDB showed these other films received many high ratings from 17-24 year olds, informing the group's decision to aim their film at this audience.

1. Who would be the audience for your
media product ?

2. For the movie me and my group planned to base our
audience for old teens and young adults around 16-24,
the reason for this is that it can relate to the audience
better. This is because people who go to watch the film
will still be at school or have just left school so they can
set themselves in the movie. Also the main character
for the movie is Danny who is a teen at school, so
having him this age will relate easier around the
audience as him and the viewers will be around the
same age, Therefore making the audience feel like they
are part of the movie.

3. We had lots of influences from different films like
ours such as the Blair which project and paranormal
activity to help us base an idea of they type of
audience and film we are after. The reason we chose
to look at these films as a good example would be
because the Blair witch project was a film about
students who go into a woods and gets killed by a
witch. The film is also a 15, our film is based on the
same type of thing as well where Danny is a student
at school an investigates a ghostlike figure killing
people. And also seeming that both mine and the
Blair had the same type of film audience it was good
to look more into.

4. The reason for paranormal activity films were because
they used young couples in their film and an age rating
of 15; both of which would help relates to our film
because of the target audience we were going for. I
looked up films before we started and they were a
massive hit so I thought that if we could create
something like them two films like mixed together then
it would be a great success.

5. I looked on www.imdb.com at The Blair witch project
and found that many of the good ratings such as 9/10
starts were from people, around 17-24. This
information was really good to know as it gave our
group an idea of what age range of people like what
sort of movie. So because of our film being just like the
Blair witch project it also told us what are age range for
our film should be to get a big audience.

6. This was just the same for paranormal activity as well
but as it became so popular lots of people from 15-35
were going to see it and rating it really high. So this
was quite hard to establish what age range the
audience for our film should be as we know that
paranormal and ghost like films sell really well so we
had no problem with this part but just fining that right
age range to make our film get more views.

7. I think that apart from Age and gender our group has
represented our film in many ways to relate to our chosen
audience. These can be the location to start. As it is based in
a school And the age rating is from 15 – 24 many students
would either still be attending or just left school so it makes
make the audience feel more involved and therefore
hopefully more scared and on edge while walking through a
school at night. So the location was a big issue for use to
help gain our target audience. Also I feel that costume has a
big part to play through our film as we had to decide what
Danny could wear to show he was a student but in the end
we decided that he would wear what he was already
wearing as he was at school and afterwards his smart
clothes just suited the character and because it was actually
what he was wearing it made the film actually realistic.