ProductX 2014 Ruti Melamed-Shneorson.PMsphere)
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The document outlines 5 proven tactics for leading cloud products to success based on the experience of Ruti Melamed, a VP of Products and lecturer with over 20 years of experience in building successful products. The 5 tactics are: 1) Use data, not only for product decisions. 2) Align business objectives with customer needs. 3) Develop new tools to engage customers. 4) Consider all costs when adding new features. 5) Employ lean startup methodology to quickly iterate and stay relevant in competitive markets.
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https://www.youtube.com/watch?v=d_4i0lxKtr0
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ProductX 2014 Ruti Melamed-Shneorson.PMsphere)
- 1. Leading products to success 5 Proven Tactics What Works In Cloud Products
- 2. Ruti Melamed Shneorson 20 years of experience in building successful products BSc. and MSc. in Computer Science Lecturer at IDC Herzelia, business school VP Products at PMsphere, the Product Management Company On-demand Product Management Courses & Workshops Product Consulting World’s 3rd Product Management group 2500+ members
- 3. Among Our Customers What Works in Cloud Products: 5 Proven Tactics
- 4. Cloud Products What Works in Cloud Products: 5 Proven Tactics
- 5. What Works in Cloud Products: 5 Proven Tactics 1 Proven Tactic Data
- 6. Data What Works in Cloud Products: 5 Proven Tactics 1 Proven Tactic (not only)
- 7. Video chat: Only 3% of active users What Works in Cloud Products: 5 Proven Tactics
- 8. Go and see for yourself Data Customers What Works in Cloud Products: 5 Proven Tactics
- 9. Customer Needs 2 Business Objectives vs Proven Tactic What Works in Cloud Products: 5 Proven Tactics
- 10. Business Objectives AARRR * Metrics for pirates, Dave Mcclure What Works in Cloud Products: 5 Proven Tactics
- 11. GROWTH What Works in Cloud Products: 5 Proven Tactics
- 12. New Tools to Engage Customers What Works in Cloud Products: 5 Proven Tactics 3 Proven Tactic
- 13. What Works in Cloud Products: 5 Proven Tactics
- 14. New Tools to Engage Customers What Works in Cloud Products: 5 Proven Tactics
- 15. Proven Tactic What Works in Cloud Products: 5 Proven Tactics 4 Look at Costs, ALL THE COSTS
- 16. “Let’s add this cool feature, it’s only 2wks dev effort” What Works in Cloud Products: 5 Proven Tactics
- 17. “Let’s add this cool feature, it’s only 2wks dev effort” $ $ $ $ $ Servers Storage Database Electricity CPU Memory Network 3rd party services DevOps team Support team Performance Integrity Reliability Security What Works in Cloud Products: 5 Proven Tactics Product positioning Product complexity Maintainability Does it work with scale? Implications on existing customers Implications on business KPIs
- 18. Lean? What Works in Cloud Products: 5 Proven Tactics 5 Proven Tactic
- 19. Lean Startup What Works in Cloud Products: 5 Proven Tactics MVP source: Storyboard of The Lean Startup Introduction
- 20. What Works in Cloud Products: 5 Proven Tactics 5 Proven Tactic To stay relevant in a competitive market, you must be LEAN
- 21. 1. 2. 3. 4. 5. What Works in Cloud Products: 5 Proven Tactics (not only) DATA GROWTH = Business Objectives X Customer Needs NEW tools to Engage Customers Look at Costs, ALL the costs To stay relevant in a competitive market, you must be LEAN What Works In Cloud Products
- 22. Thank You! ruti@pmsphere.com Leading products to success http://www.pmsphere.com/