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ProductX2014 Neta haiby.microsoft
The document discusses the role of product management at startups. It begins by introducing Neta Haiby and the Microsoft Ventures Accelerator program. It then defines that the product manager is responsible for validating problems and solutions through customer interaction and minimal viable products. It provides examples like Dropbox's MVP and canvases that product managers use to guide problem validation and product validation. The key tasks of a product manager are understanding customer needs, rapidly testing ideas, and gathering feedback to build the right solution.
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ProductX2014 Neta haiby.microsoft
- 1. Product Management @Startups Neta Haiby CTO, Microsoft Ventures Accelerators
- 2. About Me •Microsoft Ventures Accelerator • 10+ years in Product Management both in startups and cooperates • BSc and MBA from the Technion, with honors • 3 Patents • Various product management roles from new ideas to definition and release for B2B and B2C MV Accelerator 48 85% Startup Grads % Funded $1.2M 100% Avg. Funding 124 2 Number of mentors and experts
- 3. Agenda •Who isthe product Manager ? •MVP •Lean product management
- 4. Who is theProduct Manager ? Evan Spiegel Founder and CEO Bobby Murphy Co-founder Shahar Waiser - Founder & CEO Roi More - Founder Aaron Levie – CEO Dylan Smith – CFO Sam Ghods - Services Architect Jeff Queisser - Chief Systems Architect Martin Lorentzon – Co Founder Daniel Ek - CEO & Co-Founder
- 5. CEO and CTOroles What a CEO Does •Sets the overall vision and strategy of the company and communicates it to all stakeholders •Recruits, hires, and retains the very best talent •Makes sure there is always enough cash in the bank What A CTO Does •Sets the overall vision and strategy of the product and development •Brings a vision to reality •Bridge between SalesMarketing & Technology •Product Development •Managing people
- 6. So who isthe product manager ? Founders will inevitably have to learn product management but they usually don't know that.
- 7. Product Manager @startups •Biggest PM risk Making something NO one wants •Not launching is Painful, Not Learning is Fatal •Put something in the users hands and get feedback ASAP •Know your customers, speak with them, understand their problem and need •Does “less” is okay – flaky, ugly, confusing is not
- 8. MVP – MinimalViable Product • MVP = learning vehicle. It allows you to test an idea by exposing an early version of your product to the target users and customers, to collect the relevant data, and to learn form it. It’s the smallest possible feature set that addresses the user needs, creates the desired user experience, and can hence be marketed and sold successfully.
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- 11. Lean Product Management Source: pichler consulting
- 12. Problem Validation -PM is Part Art Part Science • Who is the customer ? • Know your customer and walk in his/her shoes • Customer Development • What do we need to do ? • Competitive landscape, market trends, technology roadmap, areas of innovation • Why should we do this ? • Key customer value prop; key business value prop • When should we do this ? • Understand the short and long term timeline • Where is our market? • US, Europe, Israel etc. . . . Problem Validation is done by direct customer observation, problem interviews, and competitor analysis and tracked in the business canvas.
- 13. The Business ModelCanvas
- 14. KnowMail business ModelCanvas
- 15. Solution Validation •Oncethe PM and team have shown that there is a problem that’s worthwhile addressing, the focus changes to validating the solution and developing the actual product •Desired User Experience •Product Functionality •How the product should be built
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- 17. Product Management questions • Key questions for Problem Validation •What problem does the product solve ? •Who are the customers and users ? •What business benefits do you bring? • Key questions for Product Validation •What is the right user experience ? •What functionality should the product provide ? •How should the product be built ? •What should the MVP include ?
- 18. Key Takeaways •Every product needs a product manager • Problem Validation “Should this product be built?" • Product Validation User Experience MVP
- 19. Thanks ! NetaHaiby – netahw@Microsoft.com