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From Voices to Product - Market Research in Social media for product management 
Shaul Zohar, Meidata CEO and Evolita Chief Data Officer
Market Research and Product Management 
Market research supports decision making process 
Market Size 
What customers/users want? 
Competitors 
Trends in my market 
Leading Products
Social Media is only one form of Market Research 
Market Research 
Internet 
Survey 
Financial Reports 
Social Media 
Conference 
Experts
Social Media is only one form of Market Research 
Market Research 
Internet 
Survey 
Financial Reports 
Social Media 
Conference 
Experts
What you need to do with Social Media 
Count 
Analyze
What are the leading products in my market
Counting posts is crucial to understand trends 
Live Ammunition for Hunting Market
What users like or dislike
Good value for money 
Labeled Parts 
Good Instructions 
More storage shelves needed 
Roof does not always fit 
Good design 
Water tight 
Very easy to assemble 
Sturdy 
Customer Reviews
Low 
High 
Low 
High 
Intensity of Feelings 
Environment 
Storable 
Design 
Safety 
Child’s Comfort 
Price 
Age Versatility 
Convenient 
Number of appearances 
Customer Reviews
A good tool to start with
I need to know more on competitors
Linked-In is a powerful tool
Analyzing a company 
5 
2 
2 
1 
1 
1 
5 
2 
2 
1 
2 
30
Analyzing a company 
38 
41 
42 
43 
48 
50 
53 
1Q13 
2Q13 
3Q13 
4Q13 
1Q14 
2Q14 
3Q14 
Sales & Marketing 
Other
Tools you can work with
Few more things you can do with Social Media
• 
• 
• 
• 
• 
השוק הישראלי 
שווקים גלובליים
Thank you Shaul@meidata.com 0549987991 www.meidata.com

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ProductX2014 Shaul zohar.medata

  • 1. From Voices to Product - Market Research in Social media for product management Shaul Zohar, Meidata CEO and Evolita Chief Data Officer
  • 2. Market Research and Product Management Market research supports decision making process Market Size What customers/users want? Competitors Trends in my market Leading Products
  • 3. Social Media is only one form of Market Research Market Research Internet Survey Financial Reports Social Media Conference Experts
  • 4. Social Media is only one form of Market Research Market Research Internet Survey Financial Reports Social Media Conference Experts
  • 5. What you need to do with Social Media Count Analyze
  • 6. What are the leading products in my market
  • 7. Counting posts is crucial to understand trends Live Ammunition for Hunting Market
  • 8. What users like or dislike
  • 9. Good value for money Labeled Parts Good Instructions More storage shelves needed Roof does not always fit Good design Water tight Very easy to assemble Sturdy Customer Reviews
  • 10. Low High Low High Intensity of Feelings Environment Storable Design Safety Child’s Comfort Price Age Versatility Convenient Number of appearances Customer Reviews
  • 11. A good tool to start with
  • 12. I need to know more on competitors
  • 13. Linked-In is a powerful tool
  • 14. Analyzing a company 5 2 2 1 1 1 5 2 2 1 2 30
  • 15. Analyzing a company 38 41 42 43 48 50 53 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 Sales & Marketing Other
  • 16. Tools you can work with
  • 17. Few more things you can do with Social Media
  • 18. • • • • • השוק הישראלי שווקים גלובליים
  • 19. Thank you Shaul@meidata.com 0549987991 www.meidata.com