This document discusses best practices for optimizing Optimizely performance, including:
1. Implementing the Optimizely snippet synchronously before other tags to avoid flashing and integration issues.
2. Using a content delivery network to deliver the snippet for fast loading.
3. Understanding the order of execution for Optimizely experiments to ensure proper prioritization and evaluation.
4. Avoiding common issues that can cause flashing like using regular JavaScript in experiments.
Intuit - How to Scale Your Experimentation ProgramOptimizely
Here’s the playbook Intuit uses to increase its experimentation velocity — even when they face traffic limitations.
Mike Loveridge is not new to running experimentation teams. Before Intuit, he built out programs at Ancestry.com, GE, Humana, and CheapOair. He's an expert at making experimentation work at high velocity, even in traffic-challenged situations.
In this webinar, Mike Loveridge shared his best practices for making CRO work at high velocity, key lessons from scaling multiple teams, and why he's bullish on the future of "test and learn".
Magento Meetup New Delhi- AB Testing
This slide is all about AB testing and this slide is having details about-
What is AB testing?
Why to opt AB testing?
How to do AB testing?
Yahel Carmon, Director of Insight Produce, Blue State Digital
James Fox, Solutions Architect, Optimizely
Optimizely has powerful features, both exposed and under the hood, that make it easier for developers to implement sophisticated tests without re-inventing the wheel with each test.
Yahel Carmon, Director of Product Insights at Blue State Digital, and James Fox, Solutions Architect at Optimizely, discuss the ways Optimizely makes developers' lives easier, giving demonstrations of the technical strengths of the platform and real-world examples of how to leverage Optimizely to manage an online testing program.
Learn how to implement Optimizely the way advanced users and developers do, and ensure you're not missing out on its hidden gems.
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: Drum into understanding of prediction builder with NBA
Date and Time: Saturday, October 3, 2020,
07:30 PM to 08:30 PM IST
Speaker: Rajat Jain
Rajat is a Salesforce Einstein Champion. He is a 8x Salesforce Certified and Currently working as a Program Specialist at MTX Group.
Agenda:
1. Introduction
2. Drum into understanding of prediction builder with NBA
Content Targeting and Personalization: Improving Engagement at the Account LevelG3 Communications
"With buyer engagements shifting online, B2B marketers need to deliver digital experiences that resonate with TARGET businesses, differentiate themselves from their competitors, and accelerate the sales cycle. Web analytics, targeting tools and content systems are now adapting to this new B2B buyer, as companies are learning how to engage and connect content to target audiences in order to nurture and accelerate leads to sales. Hear how Adobe has embarked on a journey to connect data from analytics, testing tools and visitor identification technologies to understand their targets, personalize their web experiences and better serve content to the accounts that are not only most likely to convert, but also most likely to buy.
Top tactics for identifying, engaging and converting visitors from your most important web segments Identify the top conversion metrics to pay attention to and optimize against Learn how to engage visitors—and keep them engaged—utilizing personalization technology"
Test & Learn: Automation & Experimentation - In-Depth Discussion on Data-Driv...Optimizely
Across the web, businesses are competing for user attention and loyalty in marketplaces that are constantly growing and evolving. In this fast moving environment, being data-driven in improving customer experience is the only way to reliably get and stay ahead of the competition. This is easier said than done - issues of what to focus on next and whether your work is improving business outcomes inevitably arise. Acting quickly and acting with confidence can sometimes be at odds with each other. In this session, Chrix Finne (VP of Product - Heap) and Matt Gomes (Director of Marketing - Opploans) discuss how Opploans approaches these challenges and more.
Intuit - How to Scale Your Experimentation ProgramOptimizely
Here’s the playbook Intuit uses to increase its experimentation velocity — even when they face traffic limitations.
Mike Loveridge is not new to running experimentation teams. Before Intuit, he built out programs at Ancestry.com, GE, Humana, and CheapOair. He's an expert at making experimentation work at high velocity, even in traffic-challenged situations.
In this webinar, Mike Loveridge shared his best practices for making CRO work at high velocity, key lessons from scaling multiple teams, and why he's bullish on the future of "test and learn".
Magento Meetup New Delhi- AB Testing
This slide is all about AB testing and this slide is having details about-
What is AB testing?
Why to opt AB testing?
How to do AB testing?
Yahel Carmon, Director of Insight Produce, Blue State Digital
James Fox, Solutions Architect, Optimizely
Optimizely has powerful features, both exposed and under the hood, that make it easier for developers to implement sophisticated tests without re-inventing the wheel with each test.
Yahel Carmon, Director of Product Insights at Blue State Digital, and James Fox, Solutions Architect at Optimizely, discuss the ways Optimizely makes developers' lives easier, giving demonstrations of the technical strengths of the platform and real-world examples of how to leverage Optimizely to manage an online testing program.
Learn how to implement Optimizely the way advanced users and developers do, and ensure you're not missing out on its hidden gems.
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: Drum into understanding of prediction builder with NBA
Date and Time: Saturday, October 3, 2020,
07:30 PM to 08:30 PM IST
Speaker: Rajat Jain
Rajat is a Salesforce Einstein Champion. He is a 8x Salesforce Certified and Currently working as a Program Specialist at MTX Group.
Agenda:
1. Introduction
2. Drum into understanding of prediction builder with NBA
Content Targeting and Personalization: Improving Engagement at the Account LevelG3 Communications
"With buyer engagements shifting online, B2B marketers need to deliver digital experiences that resonate with TARGET businesses, differentiate themselves from their competitors, and accelerate the sales cycle. Web analytics, targeting tools and content systems are now adapting to this new B2B buyer, as companies are learning how to engage and connect content to target audiences in order to nurture and accelerate leads to sales. Hear how Adobe has embarked on a journey to connect data from analytics, testing tools and visitor identification technologies to understand their targets, personalize their web experiences and better serve content to the accounts that are not only most likely to convert, but also most likely to buy.
Top tactics for identifying, engaging and converting visitors from your most important web segments Identify the top conversion metrics to pay attention to and optimize against Learn how to engage visitors—and keep them engaged—utilizing personalization technology"
Test & Learn: Automation & Experimentation - In-Depth Discussion on Data-Driv...Optimizely
Across the web, businesses are competing for user attention and loyalty in marketplaces that are constantly growing and evolving. In this fast moving environment, being data-driven in improving customer experience is the only way to reliably get and stay ahead of the competition. This is easier said than done - issues of what to focus on next and whether your work is improving business outcomes inevitably arise. Acting quickly and acting with confidence can sometimes be at odds with each other. In this session, Chrix Finne (VP of Product - Heap) and Matt Gomes (Director of Marketing - Opploans) discuss how Opploans approaches these challenges and more.
How to find data insights that will drive a 10X impact Optimizely
Your product is the most important influence on your user experience and lifetime value. The ability to continually learn from your product changes and maximize your outcomes is a critical indicator of driving revenue for your business. Don't be complacent with incremental changes, learn how to find insights that will drive a 10x impact for your business.
Hear from Tanner McGrath, Head of Product Analytics, and Bilal Mahmood, Head of Product from Amplitude cover:
- Using your product as the influencer for your user’s experience and lifetime value.
- Learning from your product changes and maximize your outcomes to drive revenue for your business
- Finding insights that will drive a 10x impact for your business
Prove It: Making the Case for ExperimentationOptimizely
In the webinar, we’ll cover:
- Steps to build your own business case for experimentation
- Key considerations in estimating your ROI on future experiments
- Mistakes to avoid in building an experimentation program
- Exclusive insights from our research with Harvard and Duke on how experimentation positively affects innovation and success
Optimizely, HEMA & Farfetch - Unlock the Potential of Digital Experimentation...Optimizely
Consistency is key. But it is hard, very hard. How do you ensure you keep the ball rolling and continue to reinvent experiences for your users? This is where the Optimizely Professional Services Team comes in to act as an extension of your team. These experienced professionals have seen over 100.000 experiences being created and will help you unlock the potential of Optimizely's products and digital experimentation.
In this session, our customer Farfetch will join us for a fireside chat to talk about how they extend their team with Optimizely Services Professionals, who understand the challenge of building an experimentation program and who help them excel in their role in the business by helping them prove the value of experimentation.
From Personalization to Individualization – Delivering a Unique ExperienceCapgemini
Personalization has its place in delivering great experience, but it’s not enough for consumers today. To achieve higher brand loyalty and customer satisfaction we must build & deliver individualized experiences which drive higher engagement. Learn how to make personalized and individualized experiences a reality.
Speaker: Naresh Khanduri, Capgemini
Making Your Hypothesis Work Harder to Inform Future Product StrategyOptimizely
At Treatwell, each experiment goes beyond improving a single business metric. Experimentation works to evolve their product while enriching customer insights in order to deliver the best digital experience to their users. Join Laura Howard, Lead Product Manager, and Dennis Meisner, Senior Product Analyst, to learn their secret to making their hypothesis work harder and how getting their hypothesis right has improved Treatwell’s funnel progression and order health, as well as helped them make critical decisions on their product experience.
Optimizely & Photobox - DON'T PANIC: The No-Confusion Experimentation Startup...Optimizely
How do you know where to start with experimentation? What if you don’t have enough information, or simply too much to decide where to begin and where to invest your time/effort/money?
In this breakout session we will cover how to cut the BS by treating experimentation as an “internal services startup”, where the customers are the teams in your business: commercial, trading, marketing, product, SEO etc.
You wouldn’t start a startup by hiring a bunch of people without a tool or an idea to work on, or buy an office or expensive work management solution for a startup of 3 people without developing a product and taking it to market first. So why treat experimentation that way?
Run High Impact Experimentation with High-quality Customer DiscoveryOptimizely
Developing a robust A/B/n testing program is critical for every product organization. But there is not a one size fits all approach. Your program must be tailored to your business and audience to be successful. Join Oji Udezue, VP of Product at Calendly, who will share how to craft high-impact customer insights and product experiments, tailored for your company. Oji will draw insights from 20+ years of Product Management at companies like Microsoft and Atlassian and discuss the importance of using qualitative methods to help develop smarter hypotheses with the right tools and practices for your organization.
In this session you will learn:
- Why a strong experimentation culture is important for your product organization
- Proven ways to execute high-impact A/B/n tests with high-quality customer discovery
- The importance of conducting interviews with successful and unsuccessful customers and how to see through your customer’s eyes with live watching techniques
Optimizely Workshop 1: Prioritize your roadmapOptimizely
When your testing roadmap includes dozens of ideas (each with unique requirements) and each team member is vying for her idea to be run first, effective prioritization becomes paramount. This session will focus on the considerations, tools and frameworks you can use to make sure your roadmap is appropriately prioritized to meet your goals.
An Experimentation Framework: How to Position for Triple Digit GrowthOptimizely
You’ve done the button color A/B test, you’ve optimized your landing pages for better conversion. What next? At B2B organizations large and small, there is still tremendous potential for experimentation to drive innovation and growth. Learn how Brion’s growth team enables rapid iteration across a variety of different domains, teams, and organizations within Cisco. With an organization of 70,000 employees and many distributed divisions, enabling experimentation can be a complex initiative. Learn the framework for upleveling from random testing to
explicit strategy to position your org for triple digit growth.
Take Your Experimentation Program to the Next LevelOptimizely
Are you already running experiments at scale and think there is nothing left to learn? Well, first of all congratulations. And second, think again.
Because when it comes to the number of experiments you run, more is always more. Join this webinar to find out why there are no limits to experimentation – and how you can keep on making tangible progress.
This webinar will show you:
- How to embed ownership of experimentation into each and every team
- How to keep the experimentation engine running with fresh and creative testing ideas
- How to embed a winning experimentation culture across the entire business
Test Everything: TrustRadius Delivers Customer Value with ExperimentationOptimizely
When done right, experimentation can help you validate the product you’re building and create winning customer experiences. And it doesn’t take a big engineering team to make this happen.
TrustRadius, the most trusted review site for business technology, uses experimentation to build an online community through website and server-side experimentation. The small but mighty TrustRadius team runs experiments throughout the buyer’s journey to engage different user personas and understand outcomes in real-time.
Watch the webinar recording featuring Rilo Stark, product manager at TrustRadius, and Jack Peden, senior software engineer, to understand their data-driven experimentation strategy and how TrustRadius uses Optimizely Web and Full Stack products to tailor experiences to different customer segments and mitigate risk through A/B/N and painted door tests.
Testing Across the Enterprise: How Cox Automotive Scales Experimentation to M...Optimizely
In today’s digital economy, consumers expect to buy everything online, even a purchase as significant as a car. Cox Automotive, parent company to brands including Autotrader and Kelley Blue Book, has more than 40,000 auto dealer clients across five continents, and is enabling them to keep up with consumer behavior and insights by implementing an enterprise wide experimentation program. Cox is bridging the gap between consumers, manufacturers, dealers, and lenders at every stage of the automotive experience.
In this session, you’ll hear how this multi-brand, international, matrixed organization has built an enterprise experimentation program that is flexible enough to adapt to various business models and modern-day demands for speed while maintaining testing best practices, r
Clover Rings Up Digital Growth to Drive ExperimentationOptimizely
Clover's Digital Growth team is responsible for optimizing the merchant's digital experience and they rely on experimentation to guide digital decision-making. This enables them to quickly learn and measure what changes deliver the best outcomes for users.
Join us with Lead Product Manager of Growth, Monil Shah, to learn how Clover:
- Increased digital conversions amongst merchants with an investment in experimentation
- Grew experiment velocity by 4x after replacing Adobe Target
- Designed a framework to efficiently capture and prioritize test ideas, and roll out winners
How to Reduce Customer Acquisition Costs and Optimize Advertising SpendOptimizely
Discover how you can optimize your advertising spend, boost your ROI, and reduce your CAC with Optimizely’s senior strategy consultant, Brad Yee.
What you will learn:
- How to run effective landing page campaigns that boost the ROI of your digital programs
- Best practices for unlocking the power of symmetric messaging to acquire more leads at no cost
- What strategies we’ve seen to be successful at reducing CAC and sales support costs
Evolving Experimentation from CRO to Product DevelopmentOptimizely
An obsession with data, efficiency, and delivering incredible customer experiences are just a few things that the CNN Consumer Science and Software Engineering teams have in common. Simple A/B testing practices evolved into a culture of experimentation, sparking new development practices across the organization. Learn how they drive results across their entire platform from websites to mobile apps.
It’s 2015, and the customer experience is increasingly being driven by techniques like A/B testing and optimization.
Optimizely recently surveyed digital experience owners to learn just how they think about and allocate resources towards their testing and optimization programs.
These slides answer the questions:
- How often do teams optimizing run A/B and multivariate tests?
- What are the top benefits that optimization programs are seeing?
- How do optimization teams manage their experiment process?
Outperform Webinar Series: How to Capture Your Customers at the Top of the Fu...Optimizely
How to Capture Your Customers at the Top of the Funnel
Website metrics, like purchases and form submissions, are top of mind for marketers—but how can you impact those key metrics if users leave as soon as they land on your website?
Join Optimizely’s lead strategy consultant, Alek Toumert, to learn how to engage visitors the moment they arrive at your site through experimentation.
Getting Started with Server-Side TestingOptimizely
One of the most difficult aspects of deep experimentation ― which requires a full stack solution and server-side testing ― is laying a solid foundation for success. Join Optimizely and WiderFunnel to learn best practices for going beyond client-side testing, and implementing a full stack experimentation strategy to drive results on the entire customer journey.
-How to identify your key success metrics, such as customer retention and lifetime value
-How to integrate experimentation into your product roadmap
-How to start testing on your full customer journey
How to find data insights that will drive a 10X impact Optimizely
Your product is the most important influence on your user experience and lifetime value. The ability to continually learn from your product changes and maximize your outcomes is a critical indicator of driving revenue for your business. Don't be complacent with incremental changes, learn how to find insights that will drive a 10x impact for your business.
Hear from Tanner McGrath, Head of Product Analytics, and Bilal Mahmood, Head of Product from Amplitude cover:
- Using your product as the influencer for your user’s experience and lifetime value.
- Learning from your product changes and maximize your outcomes to drive revenue for your business
- Finding insights that will drive a 10x impact for your business
Prove It: Making the Case for ExperimentationOptimizely
In the webinar, we’ll cover:
- Steps to build your own business case for experimentation
- Key considerations in estimating your ROI on future experiments
- Mistakes to avoid in building an experimentation program
- Exclusive insights from our research with Harvard and Duke on how experimentation positively affects innovation and success
Optimizely, HEMA & Farfetch - Unlock the Potential of Digital Experimentation...Optimizely
Consistency is key. But it is hard, very hard. How do you ensure you keep the ball rolling and continue to reinvent experiences for your users? This is where the Optimizely Professional Services Team comes in to act as an extension of your team. These experienced professionals have seen over 100.000 experiences being created and will help you unlock the potential of Optimizely's products and digital experimentation.
In this session, our customer Farfetch will join us for a fireside chat to talk about how they extend their team with Optimizely Services Professionals, who understand the challenge of building an experimentation program and who help them excel in their role in the business by helping them prove the value of experimentation.
From Personalization to Individualization – Delivering a Unique ExperienceCapgemini
Personalization has its place in delivering great experience, but it’s not enough for consumers today. To achieve higher brand loyalty and customer satisfaction we must build & deliver individualized experiences which drive higher engagement. Learn how to make personalized and individualized experiences a reality.
Speaker: Naresh Khanduri, Capgemini
Making Your Hypothesis Work Harder to Inform Future Product StrategyOptimizely
At Treatwell, each experiment goes beyond improving a single business metric. Experimentation works to evolve their product while enriching customer insights in order to deliver the best digital experience to their users. Join Laura Howard, Lead Product Manager, and Dennis Meisner, Senior Product Analyst, to learn their secret to making their hypothesis work harder and how getting their hypothesis right has improved Treatwell’s funnel progression and order health, as well as helped them make critical decisions on their product experience.
Optimizely & Photobox - DON'T PANIC: The No-Confusion Experimentation Startup...Optimizely
How do you know where to start with experimentation? What if you don’t have enough information, or simply too much to decide where to begin and where to invest your time/effort/money?
In this breakout session we will cover how to cut the BS by treating experimentation as an “internal services startup”, where the customers are the teams in your business: commercial, trading, marketing, product, SEO etc.
You wouldn’t start a startup by hiring a bunch of people without a tool or an idea to work on, or buy an office or expensive work management solution for a startup of 3 people without developing a product and taking it to market first. So why treat experimentation that way?
Run High Impact Experimentation with High-quality Customer DiscoveryOptimizely
Developing a robust A/B/n testing program is critical for every product organization. But there is not a one size fits all approach. Your program must be tailored to your business and audience to be successful. Join Oji Udezue, VP of Product at Calendly, who will share how to craft high-impact customer insights and product experiments, tailored for your company. Oji will draw insights from 20+ years of Product Management at companies like Microsoft and Atlassian and discuss the importance of using qualitative methods to help develop smarter hypotheses with the right tools and practices for your organization.
In this session you will learn:
- Why a strong experimentation culture is important for your product organization
- Proven ways to execute high-impact A/B/n tests with high-quality customer discovery
- The importance of conducting interviews with successful and unsuccessful customers and how to see through your customer’s eyes with live watching techniques
Optimizely Workshop 1: Prioritize your roadmapOptimizely
When your testing roadmap includes dozens of ideas (each with unique requirements) and each team member is vying for her idea to be run first, effective prioritization becomes paramount. This session will focus on the considerations, tools and frameworks you can use to make sure your roadmap is appropriately prioritized to meet your goals.
An Experimentation Framework: How to Position for Triple Digit GrowthOptimizely
You’ve done the button color A/B test, you’ve optimized your landing pages for better conversion. What next? At B2B organizations large and small, there is still tremendous potential for experimentation to drive innovation and growth. Learn how Brion’s growth team enables rapid iteration across a variety of different domains, teams, and organizations within Cisco. With an organization of 70,000 employees and many distributed divisions, enabling experimentation can be a complex initiative. Learn the framework for upleveling from random testing to
explicit strategy to position your org for triple digit growth.
Take Your Experimentation Program to the Next LevelOptimizely
Are you already running experiments at scale and think there is nothing left to learn? Well, first of all congratulations. And second, think again.
Because when it comes to the number of experiments you run, more is always more. Join this webinar to find out why there are no limits to experimentation – and how you can keep on making tangible progress.
This webinar will show you:
- How to embed ownership of experimentation into each and every team
- How to keep the experimentation engine running with fresh and creative testing ideas
- How to embed a winning experimentation culture across the entire business
Test Everything: TrustRadius Delivers Customer Value with ExperimentationOptimizely
When done right, experimentation can help you validate the product you’re building and create winning customer experiences. And it doesn’t take a big engineering team to make this happen.
TrustRadius, the most trusted review site for business technology, uses experimentation to build an online community through website and server-side experimentation. The small but mighty TrustRadius team runs experiments throughout the buyer’s journey to engage different user personas and understand outcomes in real-time.
Watch the webinar recording featuring Rilo Stark, product manager at TrustRadius, and Jack Peden, senior software engineer, to understand their data-driven experimentation strategy and how TrustRadius uses Optimizely Web and Full Stack products to tailor experiences to different customer segments and mitigate risk through A/B/N and painted door tests.
Testing Across the Enterprise: How Cox Automotive Scales Experimentation to M...Optimizely
In today’s digital economy, consumers expect to buy everything online, even a purchase as significant as a car. Cox Automotive, parent company to brands including Autotrader and Kelley Blue Book, has more than 40,000 auto dealer clients across five continents, and is enabling them to keep up with consumer behavior and insights by implementing an enterprise wide experimentation program. Cox is bridging the gap between consumers, manufacturers, dealers, and lenders at every stage of the automotive experience.
In this session, you’ll hear how this multi-brand, international, matrixed organization has built an enterprise experimentation program that is flexible enough to adapt to various business models and modern-day demands for speed while maintaining testing best practices, r
Clover Rings Up Digital Growth to Drive ExperimentationOptimizely
Clover's Digital Growth team is responsible for optimizing the merchant's digital experience and they rely on experimentation to guide digital decision-making. This enables them to quickly learn and measure what changes deliver the best outcomes for users.
Join us with Lead Product Manager of Growth, Monil Shah, to learn how Clover:
- Increased digital conversions amongst merchants with an investment in experimentation
- Grew experiment velocity by 4x after replacing Adobe Target
- Designed a framework to efficiently capture and prioritize test ideas, and roll out winners
How to Reduce Customer Acquisition Costs and Optimize Advertising SpendOptimizely
Discover how you can optimize your advertising spend, boost your ROI, and reduce your CAC with Optimizely’s senior strategy consultant, Brad Yee.
What you will learn:
- How to run effective landing page campaigns that boost the ROI of your digital programs
- Best practices for unlocking the power of symmetric messaging to acquire more leads at no cost
- What strategies we’ve seen to be successful at reducing CAC and sales support costs
Evolving Experimentation from CRO to Product DevelopmentOptimizely
An obsession with data, efficiency, and delivering incredible customer experiences are just a few things that the CNN Consumer Science and Software Engineering teams have in common. Simple A/B testing practices evolved into a culture of experimentation, sparking new development practices across the organization. Learn how they drive results across their entire platform from websites to mobile apps.
It’s 2015, and the customer experience is increasingly being driven by techniques like A/B testing and optimization.
Optimizely recently surveyed digital experience owners to learn just how they think about and allocate resources towards their testing and optimization programs.
These slides answer the questions:
- How often do teams optimizing run A/B and multivariate tests?
- What are the top benefits that optimization programs are seeing?
- How do optimization teams manage their experiment process?
Outperform Webinar Series: How to Capture Your Customers at the Top of the Fu...Optimizely
How to Capture Your Customers at the Top of the Funnel
Website metrics, like purchases and form submissions, are top of mind for marketers—but how can you impact those key metrics if users leave as soon as they land on your website?
Join Optimizely’s lead strategy consultant, Alek Toumert, to learn how to engage visitors the moment they arrive at your site through experimentation.
Getting Started with Server-Side TestingOptimizely
One of the most difficult aspects of deep experimentation ― which requires a full stack solution and server-side testing ― is laying a solid foundation for success. Join Optimizely and WiderFunnel to learn best practices for going beyond client-side testing, and implementing a full stack experimentation strategy to drive results on the entire customer journey.
-How to identify your key success metrics, such as customer retention and lifetime value
-How to integrate experimentation into your product roadmap
-How to start testing on your full customer journey
In this webinar, Dave Haeffner (Elemental Selenium, USA) discusses how to:
- Build an integrated feedback loop to automate test runs and find issues fast
- Setup your own infrastructure or connect to a cloud provider
-Dramatically improve test times with parallelization
https://huddle.eurostarsoftwaretesting.com/resource/webinar/use-selenium-successfully/
Organizations focus process optimization of
Data Tier
Application Tier
Presentation Tier is usually ignored.
Presentation Tier is responsible for more than 30% of Client/Server application performance.
POST/CON 2019 Workshop: Testing, Automated Testing, and Reporting APIs with P...Postman
Presenters: Trent McCann, Engineering Manager, Quality, and Danny Dainton, Senior Quality Engineer
Description: Testing APIs is difficult, it's hard to know where to start. Join us as we take you through some of the different techniques and strategies, using Postman. We will walk you through the basics of Testing using Postman and help answer the questions of "Why do you test?" And "How do you write a test?". We will also talk about making these tests work for you. Pulling it all together and making these tests effective and efficient using Automation practices. Lastly, we will walk you through how to track, trend and some of the hidden benefits of Reporting in Postman, to get the most out of your tests.
HTML5 has changed the Web as we know it. The newest markup language has some exciting features that, for example, make it easy to embed and play multimedia content on the web without having to use proprietary plugins like Adobe’s Flash.
In this webinar, learn:
What HTML5 is and what it can do
New HTML5 tags
Useful coding examples
Testing and validation of your site
Future of HTML5
Participants will be given server space to create their own page and will be required to have a basic HTML editor like Notepad, Notepad++ or Eclipse.
Presented at Tech Tuesdays in Edinburg, TX. In this presentation, a sample Hangman game made with MeteorJS. Source code available at: github.com/ibolmo/hangmanapp
Uladzimir Kalashnikau (EPAM Systems): Magento 2 Import/Export: Performance Challenges and Victories We Got at Open Source Ecommerce
Владимир Калашников (EPAM Systems): Импорт/экспорт для Magento 2: решение проблем производительности и наши успехи в open source e-commerce
How To Use Selenium Successfully (Java Edition)Sauce Labs
Dave Haeffner, a Selenium expert and active member of the Selenium project, steps through the why, how, and what of Selenium (the open-source automated web-testing tool for functional testing).
He also discusses how to start from nothing and build out a well-factored, maintainable, resilient, fast and scalable set of tests in Java. These will test your app across all of the browsers you care about, while exercising relevant functionality that matters to your business.
Mastering Test Automation: How to Use Selenium Successfully Applitools
** WATCH FULL WEBINAR RECORDING HERE: https://youtu.be/06H-6hjyyvI **
What is Selenium? Why should you use it? And how do you use it successfully?
In this webinar, Automation expert Dave Haeffner answers these questions as he steps through the why, how, and what of Selenium.
Dave also discusses how to start from nothing and build out a well factored, maintainable, resilient, fast and scalable set of tests. These tests will not only work well, but across all of the browsers you care about, while exercising relevant functionality that matters to your business.
Watch this webinar and learn how to:
* Decompose an existing web application to identify what to test
* Pick the best language for you and your team
* Write maintainable and reusable Selenium tests that will be cross-browser compatible and performant
* Dramatically improve your test coverage with automated visual testing
* Build an integrated feedback loop to automate test runs and find issues fast
Highs, lows & random rants on SharePoint 2013 - Experiences from implementing a governance and quality management in SharePoint 2013. Presented at Norwegian SharePoint Community June 17th, 2013.
Testing mit Codeception: Full-stack testing PHP frameworkSusannSgorzaly
Codeception is a PHP testing framework for Behavior Driven Development, which covers all kinds of tests: unit tests, functional tests and acceptance tests. It is fast and simple in both usage and execution. This talk will give you a introduction to the software testing basics using codeception. It will also cover some stumbling blocks when writing tests, like:
- Test code stability against small changes
- Data stability
- Test structure
Last but not least I will give you a short outlook how to make your tests also understandable for product owners.
Similar to Maximizing Optimizely Website Performance (20)
Learn the real best practices and pitfalls of experimentation based on scientific research and insights. Hazjier is co-author of three studies on experimentation with Harvard Business School and his work is covered in the book Experimentation Works. This talk will dive into the best practices of experiment design, the role of hierarchy in experimentation teams, and the value of experimentation.
Atlassian's Mystique CLI, Minimizing the Experiment Development CycleOptimizely
Mystique CLI is an Atlassian developed CLI for Optimizely Web. It is a multi-phase project that is currently focusing on improving the development cycle for growth engineers. Currently, Mystique is the standard for developing web experiments at Atlassian, and is capable of a wide variety of operations utilizing Optimizely's REST API. This includes creating, updating, testing, and duplicating experiments/personalization campaigns, as well as "promoting" these entities between Optimizely projects for different environments (e.g. from QA => Prod). It has significantly reduced manual overhead and decreased development time by up to 95% for particular actions.
Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Too...Optimizely
Autotrader's Product and Engineering teams were ahead of the curve many years ago when they built a home-grown solution for leveraging feature flags to support server-side testing. Over the years, the industry eventually caught up and surpassed this proprietary tooling and the team had a choice to make: Re-invest into the local solution or completely retool. In this case study, Scott Povlot, Principal Technical Architect, and Seth Stuck, Director of R&D Analytics, will discuss their journey in selecting and then migrating to their next generation of experimentation tooling. They will discuss selection criteria, pros and cons, and outline how they were able to make the migration to Optimizely successful and lessons learned along the way.
Zillow + Optimizely: Building the Bridge to $20 Billion RevenueOptimizely
Join Jason Tabert, Senior CRO Marketing Specialist, and learn how Zillow is using Optimizely’s experimentation, personalization and integrations to help grow their revenue to $20 billion by helping their customers cross the real estate chasm from despair to delight.
The Future of Optimizely for Technical TeamsOptimizely
Optimizely has been reimagining the future of progressive delivery and experimentation, improving every part of the platform to empower technical teams to build, ship, and iterate faster. Learn about the latest enhancements to Optimizely Full Stack and the Optimizely Data Platform, and get a sneak peek at the upcoming roadmap.
Empowering Agents to Provide Service from Anywhere: Contact Centers in the Ti...Optimizely
The coronavirus pandemic has pushed contact center leaders to accelerate technology adoption and empower their teams to work remotely. Join this session with State Farm, Salesforce, and Optimizely to learn how contact centers can adapt quickly and successfully in the time of COVID.
Our new normal has accelerated eCommerce trends by 4-6 years. The Optimizely team shares how experimentation can help retailers fast forward their online sales strategy with Microsoft Dynamics 365 Commerce.
Building an Experiment Pipeline for GitHub’s New Free Team OfferingOptimizely
In April 2020, GitHub announced a new Free for Teams plan. Behind the scenes, the engineering team was also setting up an experiment pipeline and an integration with Optimizely. In this session, we will take a peek at the process of setting up the integration, learning about the behavior of this new Free for Teams customer segment, and the next steps for this experiment pipeline.
AMC Networks Experiments Faster on the Server SideOptimizely
Speeding up innovation only matters if it helps you drive positive outcomes. At AMC, experimentation enables the product and platform teams to challenge their assumptions, maximize impact, and evaluate ideas as painted door tests before investing in significant development. A commitment to test everything across 9 platforms fueled their search for the most scalable solution.
In this session, you'll learn how to:
Leverage server-side testing to experiment quickly
Scale across web, mobile, and OTT applications
Determine when client-side testing is more efficient
Overcoming the Challenges of Experimentation on a Service Oriented ArchitectureOptimizely
Growing from an early stage startup to a national leader in financial literacy is no small feat, and there are a ton of lessons that we have learned at Greenlight as we have grown. Long gone are the days where we would ship something and cross our fingers hoping that it makes some kind of impact on our customers. Now we’re in a world where we can learn ahead of time how much impact a feature will have on the business, before we even launch! In today’s conversation, we’ll discuss how we use Optimizely’s feature flags in our microservice architecture using Optimizely Agent while keeping user IDs and context synchronized.
This session will cover:
How we set up Optimizely Agent and use it in a kubernetes deployment
How we created a user-aliasing service
How we access Optimizely both on the frontend and in the backend services.
How to build a full stack feature
How to manage the rollout using Optimizely’s feature flags
How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagemen...Optimizely
A/B testing is an essential element in any product managers playbook. However having the freedom and flexibility to customize testing based on what the data is saying often requires a lot of time and effort, particularly when it comes to engineering resources. Optimizely offers a flexible approach to experimentation through the use of feature testing, which provides more customization options without the additional development effort typically required to implement these feature optimizations. Megan Bubley, a Senior Product Manager at The Zebra, will share her experience working with Optimizely’s feature tests to create a results page where users can compare multiple auto insurance options driven by actual user needs, as well as her experience customizing the experience based on device platform.
Kick Your Assumptions: How Scholl's Test-Everything Culture Drives RevenueOptimizely
Amy Vetter, Consumer Experience Manager, Direct To Consumer, Europe, will walk you through some of the tests that she and her team run across the Scholl brand. Amy will highlight surprise learnings and how to remove the fear of failing. The team is empowered to test everything possible that will allow the customer to get the best experience and also support the brand’s goal for more revenue and customer data.
At Charles Schwab, they have a mantra of viewing the world through their client’s eyes. When it comes to building digital experiences and running experiments, winning isn’t just about moving metrics, it’s also about improving customer experience. Sara Tresch, SVP of Digital Services at Schwab will be discussing how Schwab designs products and experiments with a client-first mindset.
Shipping to Learn and Accelerate Growth with GitHubOptimizely
Will 2020 mark the shift to a remote-first world in the long run? For GitHub, a distributed workforce is nothing new. Join Sha Ma, VP of Engineering, and Gregory Ceccarelli, Director of Data Science, to learn how they built and scaled a successful experimentation program. They'll share their experience implementing Optimizely across timezones, a remote workforce, and a new business model.
In this session, you'll learn how to:
Optimize UX for a freemium business model
Use data to deliver customer-centered products
Scale experimentation and accelerate growth
In this session, you will learn: how to embed feature flagging sitewide to deliver safer, faster releases, best practices for implementing feature flags in a services-oriented architecture, and the latest enhancements you need to help your team recover faster when ship happens.
Newly appointed Optimizely CTO, Lawrence Bruhmuller, will kick off Developer Summit discussing the new normals in software development. After decades of leading and scaling engineering teams for high growth startups and large tech companies, Lawrence has seen the same problems crop up repeatedly for technical teams. There is a new way of delivering software that makes it possible to move fast and get it right. That new way is Progressive Delivery & Experimentation. When Progressive Delivery & Experimentation are used together, you have an efficient system for validating both quality and customer engagement across your development lifecycle. Lawrence will discuss the key principles driving software development innovation, how our engineering team puts this into practice, and the success he’s seen at other companies.
Practical Use Case: How Dosh Uses Feature Experiments To Accelerate Mobile De...Optimizely
Engineering organizations at companies know to anticipate bugs when they are about to launch a new product but, what tools can they use to reduce the blast radius and mitigate potential risks? Now, companies are thinking about preventative methods and safeguards they can put in place to make sure they deliver frictionless experiences to their customers with measurable results. In this session, you'll learn how to use feature flags and experiments across your stack (including mobile apps) to safely release meaningful features to your customers.
Using Empathy to Build Custom Solutions at ScaleOptimizely
Segment supports a huge ecosystem of partners and platforms, but there are always requests for more customizable options. What if, instead of answering each custom request, we empower customers and partners to build exactly what they’re looking for? Join Product Manager Andy Yeo as he discusses the ideas, conversations, testing, and validation that brought their latest product release—Functions—to life.
When you attend this webinar, you will:
- Learn how product teams go from customer feedback to shipping features
- Walk away with tactics for testing and iterating to launch features that solve customer needs
- Hear an exclusive preview of an upcoming product launch at Segment
Targeted Rollouts: How to Release Features to Multiple AudiencesOptimizely
Targeted rollouts makes releasing features safer by providing the ability to gradually roll out a feature to multiple audiences and environments with different rollout percentages and different configuration settings. This offers more flexible ways to release features including the ability to target rollouts by audience attributes including geography and pricing tiers. In this session, you’ll learn how to use targeted rollouts in Optimizely Full Stack with practical use cases.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
5. Recommended Snippet Placement
Your jQuery
Your visitor / page-level
data (optional)
Optimizely custom tags
(optional)
Optimizely snippet (required)
Optimizely Revenue
(recommended on
confirmation page only)
Optimizely Snippet Implementation + external data:
Your Analytics
Platform
6. Technical: Sync vs Async Snippet
Synchronous (recommended) Asynchronous
Definition: Loading of the included file is performed to
completion before any more of the including page is
rendered/executed
Definition: The page to carry on rendering/
executing while at the same time loading the
specified included file
Pros:
•Reduce potential for page flashing
•Avoid analytics integration timing issues
Pros:
•Avoid page load delay
Cons:
•May delay page load
Cons:
•Higher potential for page flashing
•May encounter timing issues with analytics
integrations
7. • Load synchronously
• Fire the Optimizely snippet before other content
...including analytics tags
• Don’t add the tag manager at the bottom of the page
Technical: Tag Managers
Best Practices:
9. Optimizely CDN Delivery
A content delivery network (CDN) is a system of distributed servers (network) that deliver webpages and
other Web content to a user based on the geographic locations of the user, the origin of the webpage and a
content delivery server.
10. Technical: Order of Execution
• URL Targeting
• Audiences
• Segmentation
Fail
targeting
conditions
Targeting
Conditions
Traffic
Allocation
Snippet Loads
Excluded From
Experiment
Activation
Mode
• Evaluate whether experiment
should be activated at this time
Wait for
activation
condition / API
Experiment
Not EvaluatedExperiment 1
Experiment 2
Experiment 3
Check Next
Experiment
Check Next
Experiment
• Probability of inclusion in
experiment
• Probability of seeing a variation
Fail traffic
allocation
requirements
Excluded From
Experiment
Check Next
Experiment
Visitor is Bucketed into a Variation
10 year cookie is set on visitors browser so they will see this same version every time they revisit the site.
*
A B
Pass targeting conditions
*
*
11. Technical: Order of Execution
Experiment 1:
Variation 1
Experiment 3:
Original
• Runs safely as the DOM
is loading
• Is executed for every variation
of the experiment, including the
original
Experiment
Javascript &
CSS
Variation Code
Executes
Execute Next
Experiment
Experiment Prioritization:
1. Redirect Experiment
2. Experiments with /* _optimizely_evaluate=force */
3. Order in which they were created (subject to change and should
not be relied on)
Prioritize
Experiments
*
*
12. Technical: Snippet Timing Logic
Is it jQuery?
Does the line follow this format:
$(selector).action()
Is it JavaScript?
Manual Javascript that might
not be safe to run.
Is the element on
the page?
Evaluate next
line of code
YES
NO
Wait 50ms,
retry line
Wait until DOM is
ready
New line
of code
DOM not
ready
DOM is not ready… Execute code if ready
DOM is ready… Safe to evaluate all code
DOM
Ready
Evaluate remainder of
variation code
Need to force JS to run
earlier?
/* _optimizely_evaluate=force */
(JS variation code)
/* _optimizely_evaluate=safe */
13. Technical: Editor Markup
Special Code Editor Markup
• Evaluate = Force
/* _optimizely_evaluate=force */
some javascript here;
/* _optimizely_evaluate=safe */
• Editor Only
/* _optimizely_evaluate=editor_only */
some code here;
/* _optimizely_evaluate=end_editor_only */
• No Cookie
/* _optimizely_redirect_no_cookie=http://www.example.com */
14. If you use the evaluate force tag, the snippet will try to execute the
Javascript immediate and will not try again when the element is available.
Code: Use Timeout with Evaluate Force
/* _optimizely_evaluate=force */
var cssSelector = “”;
myOptyInterval1 = setInterval(function() {
if ($(cssSelector).length > 0) {
// Add your custom code here
………….
………….
// leave this clearInterval
clearInterval(myOptyInterval1);
}
}, 50);
/* _optimizely_evaluate=safe */
15. Technical: Optimizely Log
Viewing the Optimizely Log:
• Add a query parameter to the end of the URL:
?optimizely_log=true
• Run the following line in the browser console:
window['optimizely'].push(["log"]);
Optimizely /
Segmenter
Evaluates the optimizelySegments
cookie to determine existing visitor
segments
Optimizely /
Condition
Evaluates conditions for
segmentation, audiences,
dimensions, and targeting
Optimizely /
Distributor
Traffic allocation process to distribute
visitor into an experiment variation
Optimizely /
Evaluator
Execution of Optimizely variation
code
16. • Snippet Placement
• Asynchronous Loading
• Tag Manager
• Redirect experiment
• Use of regular Javascript in experiment
Common Flashing Issues
17. Code: Hide Element until changed
Custom Javascript Audience Variation Code
Add Javascript that will add css to your head and hide the element you are editing After you are done making your changes show the element
19. • Actual load time is what performance tools measure
• Perceived load time is what a human would measure
• Focus on content above the fold
• Lazy load images
• Progressive image rendering
Actual vs Perceived Page Load
23. • Combine Javascript
file to limit HTTP
requests
• Hosted on same
CDN / server as your
current website
Self hosting: Pros & Cons
• Extra process needed
to sync the snippet
when it changes
• Multiple points of
failure
• CDN might not be as
good
ConsPros
24. Akamai
• 160,000 servers in 95
countries within over
1,200 networks
• All 20 top global
eCommerce sites
• Delivers between 15-30%
of all Web traffic