Title: "Product management & roadmaps in the time of COVID" Krzysztof will walk you through the process that product teams he works with went through in the recent weeks due to disruption caused by pandemic and share with you his key observations. Bio: Krzysztof Marcisz leads Qualtrics product management team in Krakow, Poland. He has 13+ years experience in product management and entrepreneurship roles with companies and institutions like Qualtrics, TripAdvisor, Twilio, Groupon and MIT. He graduated with an MBA from INSEAD and an MS in Telecommunications from the AGH University of Science and Technology in Krakow.

1. Product management in
the time of pandemic.
Krzysztof Marcisz, Qualtrics

2. 2photo: blueswandaily.com

4. 4
Brian Chesky,
CEO of Airbnb
photo: Frazer Harrison

5. 5
Ben Horowitz,
partner at Andreessen Horowitz,
former CEO of Loudcloud photo: Spencer Lowell

6. Get it out of your head and onto paper.
Tip #1
How did I apply this tip?
● I wrote a 3-pager explaining the challenges we face,
● I explained why our current strategy will not get us where we want to be,
● and then I analysed different options we have.

7. DAU
rolling MAU
February KPI
1 month delay
March KPI
Team #1

8. daily KPI
monthly rolling KPI
Team #2
2-3daysdelay

9. Instrument early so that you know
where you are.
Tip #2
How did I apply this tip?
Luckily, we closed tracking & dashboarding gaps in 2 previous quarters and we precisely knew
where we are along the way.

10. photo: medium.com

11. Assess if your product is still relevant.
Tip #3
How did I apply this tip?
I investigated answers to two questions:
● Are new deals still coming for which this product is an important component?
● Can we successfully compete in the future without this product in our portfolio?

12. photo: Juggernaut blog

13. Before diving into action, define your
principles.
Tip #4
How did I apply this tip?
With other team members we defined a set of 4 principles that will guide our actions, in the
order of priority: retention, time to value, listen, simplify.

14. Retention Quick huddle, 5 improvements affecting retention identified
3 small so squeezed within existing sprint
2 medium size to prioritised in upcoming sprints

15. Retention Quick huddle, 5 improvements affecting retention identified
3 small so squeezed within existing sprint
2 medium size to prioritised in upcoming sprints
Time to value Start/stop/continue exercise
2 initiatives started
1 initiative stopped, 1 with reduced scope
4 initiatives continued

16. Retention Quick huddle, 5 improvements affecting retention identified
3 small so squeezed within existing sprint
2 medium size to prioritised in upcoming sprints
Time to value Start/stop/continue exercise
2 initiatives started
1 initiative stopped, 1 with reduced scope
4 initiatives continued
Listen 20+ customer discussions
Focused on top 3 recession proof & top 3 affected industries
2 / 3 top opportunities still in affected industries
Byproduct was to build strongest pipeline we’ve seen

17. Retention Quick huddle, 5 improvements affecting retention identified
3 small so squeezed within existing sprint
2 medium size to prioritised in upcoming sprints
Time to value Start/stop/continue exercise
2 initiatives started
1 initiative stopped, 1 with reduced scope
4 initiatives continued
Listen 20+ customer discussions
Focused on top 3 recession proof & top 3 affected industries
2 / 3 top opportunities still in affected industries
Byproduct was to build strongest pipeline we’ve seen
Simplify Went through top 4 dependencies relevant for our growth
1 full commitment / 2 partial / 1 postponed
Decided to focus on 2 dependencies

18. Hubert Joly
Executive Chairman at Best Buy
former CEO of Best Buy photo: moneyinc.com

19. It’s easier to make course corrections
once you’re moving.
Tip #5
How did I apply this tip?
I kept moving through the steps described in this talk.

20. Summary
1. Get it out of your head and onto paper.
2. Instrument early so that you know where you are.
3. Assess if your product is still relevant.
4. Before diving into action, define your principles.
5. It’s easier to make course corrections once you’re moving.

21. Thank you!
krzysztofm@qualtrics.com