2. Existing Logos
A production logo, is used by movie
studios and production companies to
brand what they produce. Production
logos are usually seen at the beginning
of a theatrical trailer (an "opening
logo"), or at the end (a "closing logo").
Many production logos have become
famous over the years, such as the
20th Century Fox's monument and
searchlights, Paramount Pictures's
mountain, Columbia Pictures's torch
lady, and MGM's Leo the Lion. Unlike
logos for most other media, production
logos can take advantage of motion and
synchronized sound, and almost always
do.
The logos help to introduce the film to
the audience and could signify what
typed of film they are about to watch
depending on the company. Some
logos use 3D images and moving
pictures, these are often used by larger
production companies such as
Paramount. Others take a more simple
approach with a still image or text such
as Miramax Films.
3. The Dark Knight Rises Trailer
Most trailers feature a
combination of film and
production companies. I found
evidence of this through
watching the film trailer for The
Dark Knight Rises. Four
different film company logos
are featured within the first ten
seconds of the trailer. The
trailer also used a fade to black
in between each logo as a
transition. The film makers also
used editing in order to alter
the logos so they match one
another as well as the dark
beginning to the trailer. From
this research I have found that
by using multiple film company
logos within our trailer, it would
make our trailer look more
professional. It would also
bring a dramatic element to our
horror trailer, especially when
combined with music.
4. Logo Draft 1
This is my first draft of a production
logo I created using Adobe Photoshop.
I think the two words separated by a
black line works well. I used the free
transform feature on the text to stretch
the word “PICTURES” in order to make
it the same length as the word on top.
The feathered lines were created using
the stamp tool, with a tie dye effect on
in in order to produce the different
colours. This could be seen as both a
positive and negative aspect as not
many existing logos use so much
colour. I believe the name for the
production company works well but
could be criticised by saying the image
itself does not match the company title.
5. Logo Draft 2
For my second draft, I explored the
shapes available on photoshop and
discovered this jigsaw puzzle piece. I
made the stamp white then placed it
on a black filled square in order to be
able to visualise the logo as if it were
on a black screen at the beginning of
our trailer. Due to the dark and simple
colour of this logo, this could make it
easier and more effective for us to use
a fade transition into our trailer,
making it flow more than a bright,
colourful logo. This logo is good as the
title of the company relates to the
image used. The logo also looks like it
fits well together like a puzzle due to
the way I have moved the top word
“JIGSAW” slightly into the jigsaw
piece. I find this logo memorable due
to the theme of the jigsaw and it’s
simplistic design.
6. Logo Draft 3
My third draft logo uses similar ideas to
the second as I found that having an
image and company name that are
linked together would be more effective
and realistic. I created this logo by
placing an image of a tree onto
photoshop. I used the layer style tool
and applying the stroke effect in white.
This makes the tree image clear and
stand out despite the fact it is placed
on a black background. Within this
draft, I decided to change the company
name to “PRODUCTIONS” rather than
“PICTURES”. This logo is also simple
due to the black and white colour
scheme.
