The document evaluates 5 logo design concepts for a production company called T.E.E. Productions. Each concept uses a different font combination and design elements. Logo 3 is praised for its unique and humorous feel achieved through the Adamsky SF font paired with shadowing. While Logo 4 is said to have a professional and rich finish with 3D effects, it is noted as possibly being too similar to other existing logos. Logo 5 is said to have a sci-fi feel fitting for a zombie film but is deemed too simple overall.

1. T.E.E. Productions
PRODUCTION LOGO

2. Logo 1
Accord Heavy SF Monotype Corsiva
I have chosen this font Accord Heavy SF as it is Bold and clear to
read, teamed with the font Monotype Corsiva I think that it gives a
clear focus as well as making it really eye catching and it gives a
professional finish, this mixed with the shadowing of the letters
makes it easier to read.

3. Logo 2
Times New Roman Monotype Corsiva
The typography is very thin, therefore I thought that it was
necessary to add the shadow to make the fonts easier to see, and
for it to stand out. I have chosen to use 2 different fonts as I make
a clear focus in the typography, although with this idea i think that
the font “Monotype Corsiva” is stealing the focus from the main
subject of the logo, which is the “T.E.E.”. In addition i also think
that this is too simple.

4. Logo 3
Adamsky SF Monotype Corsiva
The font “AdamSky SF” gives a humorous tone and original feel.
The composition is really simplistic but in my opinion I think that it
really works and gives the whole typography a unique feel, as
other existing production companies has not used a font like this
yet. This mixed with the font “Monotype Corsiva” as well as the
shadowing gives a professional finish.

5. Logo 4
The fonts used in this gives a very rich and professional
finish, the shadowing mixed with the 3D effect also
creates a typography that is fit to compete with the other
existing logos, however I think that it may be a bit too
similar to some of the other existing logos in terms of
fonts. The composition of this i think is very clever and it
creates a clear focus on the word “TEE” which is the main
aim.

6. Logo 5
Adobe Caslon Pro Amelia BT
This idea gives out a Sci-Fi, futuristic feel which in a way perfect for
our zombie film. Also the composition of this is very good , as it
shows a clear focus. However i don't really like this. Similarly to the
first idea I think that this idea is too simple.