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  1. 1. QUESTION 1 1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
  2. 2. Horror Trailer As a group, we decided to create a promotional package based on the genre of horror. My research and planning of existing horror trailers aided me in the production of my own. After carrying out research of sub-genres we decided to base our trailer on the paranormal. Elements of thriller can also be detected from the trailer, through the use of a death and news clips featured within it. I conformed to the stereotypical conventions of a horror trailer through the storyline. By beginning the trailer in a happy place at the start with the two friends, this creates a sense of happiness and security for the audience as well as signifying that the happiness will not last long. The storyline of the trailer then continues with a problem and the result being the death of one of the characters and her jealousy and eventual haunting. The use of text inserts to assist in explaining the plot of the film is also a stereotypical convention, using a dark theme of black to convey the theme of horror.
  3. 3. A factor that challenges typical media products is the lack of dialogue within the trailer. I personally felt that the trailer may seem less realistic and professional with a lot of dialogue, instead choosing to focus on suspense drone music and sound effects such as a scream. Inserts of a rating screen at the beginning of the trailer conform to the conventions of existing film trailers, giving guidelines on the suggested audience for the film and making it seem realistic. This was further reinforced by the inserts of production company logos I had previously created. The release date of the film at the end of the trailer also notifies the audience when they will be able to view the film. I also include star ratings and quotes such as “Terrifying” from film magazines to promote the film within the trailer, encouraging people to want to see it. The setting of my trailer being in both a house and graveyard conforms to stereotypical horror films. The house creates a sense of disturbed security when it becomes a place that is not safe. My choice of actresses being young girls as victims also shows signs of a typical horror film.
  4. 4. Poster I tried to use as many film poster conventions within my construction in order to create a product that seemed realistic and could be advertised alongside existing posters. All features found on my poster follow typical conventions of existing posters. The TAGLINE provides information about the story line within the film as well as making the poster more memorable The use of an IMAGE creates a focus point for the poster while displaying the main character of the film The film TITLE is large and placed in the bottom centre third of the page. The text used also created a LOGO for the film, especially considering the cracked effect placed on it. The RELEASE DATE shown at the bottom of the page advertises clearly when the audience will be able to view the film. The BILLING BLOCK at the bottom of the poster provides more detailed information about the film’s actors and producers etc. The RATING of the film provides a guideline for the film’s audience and what age would be suitable to view the film I included my film PRODUCTION LOGOS at the bottom of the poster to make it look more professional A COLOUR SCHEME of red, black and white follows the typical conventions of a horror film poster
  5. 5. My film poster features many aspects of poster conventions. This is evident through the layout of my poster; with the image large in the centre of the page, while the film title, tagline, billing block, rating, release date and production logos are situated at the bottom of the page. The colour scheme I used is also typically conventional for a film poster, especially for those based on films with the theme of horror. I challenged some features that are often conventional for a film poster such as having the film title placed at the top of the poster (as seen in the poster for the horror film “Sinister” below). I believe I have utilised the stereotypical conventions of a film poster in order to create a poster that seems realistic and would fit in with existing posters.
  6. 6. Magazine Cover The MASTHEAD of my magazine in the top left corner creates a trademark logo for my magazine, drawing attention to the magazine name I included a TAGLINE/UNIQUE SELLING POINT for my magazine and placed it next to the masthead to persuade the audience to buy the magazine The COVERLINES shown give the audience information on stories that will be found inside the magazine I included a PLUG to feature as another selling point for the magazine, promoting a film based prize I included an official WEBSITE ADDRESS for my film magazine to create an interactive cover as well as making it more professional The use of one MAIN IMAGE on my cover shows clearly what the main film featuring in the magazine will be The COLOUR SCHEME of the magazine is evident through the masthead, text, and plug. Following a theme of red, black and white The LEAD ARTICLE/COVER STORY is displayed through the HEADLINE used, simply being the film title. The CAPTION underneath also gives a brief description of the article itself The DATE and magazine ISSUE NUMBER display typical magazine features, while the PRICE and BARCODE help to make the cover look more realistic, as if it was on sale in a shop
  7. 7. My film magazine cover uses conventional features in many ways. Like most magazine covers, the masthead is large, crossing the with of the page and found at the top. However I challenged this convention by creating a logo masthead rather than just plain text. I incorporated a film strip with the masthead text in order to make the cover more eye catching and memorable. The colour scheme is considerably darker in comparison with the covers shown below, however this dark theme is conventional for a magazine issue containing the main feature article of a horror film. My cover uses just one large image on the page, focusing the reader’s attention on the main film within the issue. Conventional cover lines can also be found on both sides of the page, using bold text in capitals to ensure that the reader is clear on what they will find inside.
  8. 8. Conclusion Overall, I feel that I utilised my skills of digital technology in order to produce three media texts that successfully represent their form. I used and developed a range of conventions to suit the genre and audience requirements. I also challenged forms in areas in order to make my product unique and original. I believe my texts could exist alongside current media texts.