company idents

1. The Girl On The Train – Company Idents in Trailer
These are the two company idents shown before
the teaser trailer for ‘The Girl On The Train’. They
are both shown in fast bursts, each for only a
second long. They have no accompanying music,
which corresponds with the mood of the film,
slowly leading the audience into the actual trailer.
Both of these idents are very simplistic, but
powerful at the same time. The both hold the
colour theme of blues, which is a classic colour
running through other idents from both Universal
and DreamWorks. In inspiration for our ident, I
believe we will chose a colour theme that links
with our company name. This is similar to
DreamWorks and Universal; both of their names
relate to Earth, Sky etc… , mirroring that in their
visual graphics and colour scheme.

2. Gone Girl – Company Idents in Trailer
Similarly to The Girl On The Train, this company
idents are very simplistic with no major changes
being made to the logos based on the genre. The
20th Century Fox logo involves movement, moving
from the top of the logo downwards. The regency
logo is completely still. I think our would probably
be slightly more colourful than these. I don’t like
the minimal, bland colours in the 20th Century Fox
title. It could be a lot more exciting, but instead it
just feels boring.

3. Harry Potter and The Deathly Hallows–
Company Ident in Trailer
This ident used in the trailer for Harry Potter
and The Deathly Hallows, is the only ident I
have seen which has been adapted to fit the
mood of the trailer. This Warner Bros Picture
ident has been changed from its original
bright colourful state, to a dark, blackened
version. This fits in with the theme of dark
magic used in Harry Potter. Similarly, in our
company ident I want to make sure the
colours are either a classic look, or suit the
genre and themes of the film idea.
Harry Potter based ident above.
Original Warner Bros based ident below.