3. The logo for this is relatively simple in comparison to other
company logos such as Universal for example which uses a
lot of animation. Slasher Films is a much newer, smaller
production company with Nothing Left to Fear being its
first film.
The logo is simply the name of the company in bold writing
that matches the horror genre influenced by 80’s horror that
the company is for. The writing is white which stands out
well against the black and keeps it simple.
Visuals
4. While the logo comes up on screen, the music for the trailer
continues to play. This music is quite ominous and sounds
like guitars and pianos and continues throughout the trailer
for Nothing Left to Fear, increasing in pace and volume
with the pace of the film.
The sound that interrupts the trailer when the Slasher logo
comes up is a boom noise that is quite deep. This only lasts
just over a second while the logo is fading onto the screen,
not lasting the entire logo. This sound effect goes well with
the film and logo, as it sounds quite dark which matches the
horror themes of both the film and the company.
Sound
5. The effects for this is quite simple, with the trailer fading to
black for the duration of the production company logos
(also produced by Anchor Bay Films). After the Slasher log
has been showed, the clips from the film fade back.
In terms of the logo itself, it fades in quite quickly and then
stays on the screen for about 2-3 seconds before fading out,
however slower that it faded in. This makes the logo appear
for slightly longer on the screen making it more memorable.
Animation
7. Screen Gems logo is also quite simple, but still looks quite bold
and eye catching. This is due to the bright blue colours used, and
the glowing effect of the logo which helps it stand out more.
This logo is composed of a logo and of the name of the company.
The use of the logo helps the company be more memorable as
there is an image to go with the name and make it more iconic.
From the visuals of this logo alone, you would not decide that the
trailer is advertising a horror as the colours used are more
general, and bright blue isn’t a colour linked with horrors. This
shows that the company caters for a range of film genres.
Visuals
8. There is no sound used in this trailer solely for the purpose
of the logo, instead it just used the music from the whole
trailer. This works quite well as the first thing you see –
except the rating – is the company logo, which is when the
music starts, marking the beginning of the trailer.
The music throughout the trailer matches the dark, creepy
themes in the film and intensifies at the same pace of the
film.
Sound
9. There is strong use of animation in this trailer. Firstly, the the
logo use a lot of animation. Growing and glowing slightly while
it is on screen. This gives it quite a cinematic effect which makes
the company logo seem more memorable and exciting.
Secondly, the transitions use animation. As the logos are shown
at the start of the trailer before any of the film there is not fade
into black. Instead, the trailer starts of black with the logo fading
in quite rapidly. It them stays on the screen with it glowing. Then,
instead of fading out, there is a smooth overlap transition into the
second production company logo that is used (Lionsgate Films).
This transition shows Screen Gems logo fading out, and
Lionsgate Films fading in at the same time.
Animation
11. The production company logo for Lionsgate is quite visual,
filling up the entire space instead of just the centre like the
previous two logos I looked at. The colours and textures
used in this logo gives clear indication to the fact the trailer
is advertising a horror film as a lot of red and black is used
which connote horror themes. There textures and patterns
look quite old, and firey which add a strong impact.
This is quite a dramatic logo, as it starts of with very ornate
doors opening to reveal flames and the name. The use of the
doors makes it seem more mysterious.
Visuals
12. The trailer starts with the doors opening to reveal the
Lionsgate logo. As the doors open, there is some sound
effects. The first one follows the movement of the doors
opening, which is a low booming noise like a drum. This
creates anticipation for the trailer and logo.
Then, the sound following it is a shaky, ticking noise that
lasts until the logo fades to black and them to the clips from
the film. The music then stops for a few seconds while the
clips fade in. The same ticking and booms then continue on
repeat a couple of times before the pace and action
increases in the trailer and the music changes.
Sound
13. A lot of animation is used in this logo, giving the sense that the
company is quite big and makes quite elaborate productions.
The first use of animation is when the doors appear on the screen
and open inwards. This creates a 3D effect and makes it appear
like the viewer is being invited in to view the trailer. The next lot
of animation that is used shows the red flames and clouds
becoming brighter and more vivid and then fading to black. This
brightness and increased colour helps to illuminate the name, and
make it stand out.
The flamey styles that are used add the the horror effect,
therefore reflecting the films genre.
Animation
