The document summarizes the steps taken to produce an advertisement for a bottle of aftershave. These steps included creating still images to showcase the bottle and logo, editing video clips by adjusting sizes and adding slow motion, placing transitions between similar shots, importing and editing music by adding fades and fixing issues with added silence.

1. One of the first things I did when starting to produce my advertisement was create a still for the end
of the project to show off the bottle and then created a finishing card for the advertisement, I did
this by using colour correction on the photo I originally took on Photoshop and then I created the
logo still for at the end of the advertisement using an original Armani code print advert and cutting
the logo out and making the background the same colour as the logo:

2. I then started to put my clips in order and re-edit the size of the clips so they suited what I wanted
and I put slow motion on some of the clips also to suit the style I wanted I tried to fit the footage to
the pace of the music and I felt slow motion was suitable because of the conventions of aftershave
adverts:
I added transitions where necessary to make the video run more smoothly because there were two
shots that were shot in a similar spot and the clips jumped when without transition so I added a film
dissolve inside of premiere:
I then put my chosen song into a reaper file and edited it to the size and I added fades where needed
and made sure I had the bit of the clip that I wanted I then exported it and imported it into the
premiere file:

3. There was problems with the song because when importing the song into premiere it added an
Extra 5 seconds of silence to the end and then the fades weren’t noticeable so I had to use the
volume mixer tool in premiere to fix it: