The document summarizes what the author learned from reviewing film reviews in two issues of the magazine Empire. In the first issue from October 2011, the author read a review of the crime film Sherlock Holmes: A Game of Shadows that discussed how the film needed to have its own style rather than copying the popular TV show. The second issue from May 2012 reviewed the action/thriller The Dark Knight Rises and also focused on how it would live up to its predecessor and couldn't rely on the same formula as fans would notice. The main lessons for the author's own project were about the importance of originality and bold new ideas rather than conventions or sticking to set formulas.