The document summarizes the analysis of two music videos that were reviewed to help inform the production of the student's own music video. The Pharrell Williams "Happy" video was chosen because it is also in the dance genre. Key elements noted were bright colors, dancing, and smiling people. The Clean Bandit and Jess Glynne "Real Love" video featured a female artist, and the student wants to portray their artist similarly, showing her enjoying the music and looking nicely dressed with bold hair. These elements may be incorporated into their own music video to suit the genre and artist portrayal.

1. Production Diary 3
Analysing music videos

2. Analysing music videos
• Analysing a few music videos has been a part of the research
process.
• We had to choose at least 2 songs, from the same genre as our
song, to analyse.
• We had to analyse the; camera movements, shots and angles,
editing transitions and special effects, mise-en-scene,
representation, dominant ideologies, genre, intertextuality, audience
reaction to the video, and whether Andrew Goodwin’s or Laura
Mulvey’s theory can be applied to the video?
• The purpose of doing this task was to get an idea of why certain
things are done in music videos and what these things are trying to
portray. I have taken away something from each video, that I
analysed, that I will try to incorporate into my video as portraying
the correct genre is very important.

3. Pharrell Williams – Happy
• Pharrell William’s music video for the song ‘Happy’ has
a clear purpose which is to spread happiness
everywhere.
• The genre of this song is dance which is the same
genre as our song so I made sure that I payed much
attention into what I thought made the video obvious
that it is dance.
• The kind of things I picked up on were the bright
colours, people dancing and people smiling mostly.
• These are the kind of things that could easily be
incorporated into our video so I will bare that in mind
when planning for our music video.

4. Clean Bandit & Jess Glynne – Real
Love
• As the artist of our chosen song is a girl we will
feature a girl in our music video to lip sing.
• After watching this music video I would like to
portray our artist in a similar way to Jess Glynne.
• Jess Glynne is seen to be really enjoying the music,
having fun, dressed nicely and hair done big and
bold.
• These kind of attributes are the kind of thing I
would like our artist to have as I think it would be
a good idea to portray our artist in a young and
fun way.