Lady gaga advert
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The poster advertises a Lady Gaga concert. It uses an unconventional dark color theme compared to typical bright pop artist posters. Lady Gaga is depicted with her hair styled like Marilyn Monroe's, holding a microphone on stage surrounded by fireworks, wearing a sparkly outfit and dark makeup. While the main focus is on attracting attention to Lady Gaga's image, the poster also includes necessary smaller text with information about the concert details.
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08. Літаратура, мастацтва, тэатр і музыка БССР у другой палове 1950 х–1980-я гг
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Similar to Lady gaga advert
Ccr 1 powerpoint
The document discusses researching existing album covers, websites, and music videos from pop artists Dua Lipa and Ariana Grande to identify conventions in those media. Key conventions identified include using bright colors, trendy clothing to portray fashionability, prominent images of the artist, and sexually suggestive portrayals of female artists. The research informed the design of the student's own album cover, website, and music video for their pop artist, with the goal of presenting the artist's image and connecting the different media while also challenging some conventions.
Costume
This document discusses costume choices for characters in a music video. Costume 1 for the artist is a simple white dress and beret to fit the romantic theme. Projection will show clearly on white and represent the artist's angelic nature. Costume 2 includes a shaggy cardigan and sequined party dress to contrast textures and represent a Christmas/New Year's party. Heart-shaped sunglasses and Converse shoes will relate to trends and allow a playful look. Costume 3 is a red dress, tights, fur coat and pumps to fit the romantic theme and symbolize love, danger and death while keeping the performer warm for outdoor filming. Costume 1 for the other character includes dark jeans, top and
Appendix 9: Poster analysis (AO2)
The poster uses earthy colors to represent John Mayer's down-to-earth and natural music style. The main image shows Mayer looking down as if lost in the music. This conveys the deep emotion of his music. Standard poster elements like the masthead, image, and dates provide viewer convenience. Stylistic cues like Mayer's long hair and sunglasses identify his style while reinforcing the hippie connotation of his natural music. The handmade text font further distances the poster from computer generation for authenticity.
question 2
This media product represents the social group of teenagers and young adults aged 16-21 who are interested in the indie music genre. The front cover features a male model of Asian heritage, around 16-18 years old, to appeal to a multicultural audience within the target demographic. Images inside feature additional models dressed in casual clothing like t-shirts, jeans, and headphones to look like typical teenagers and inspire the target audience. The content focuses on indie-based musicians to attract fans of that genre. Overall, the representation aims to make the target audience feel represented and motivated by relatable models within their own social group.
Digipak and advert analysis
The document analyzes several album covers and advertisements. It discusses design elements used to identify the artist, portray their image and brand, highlight collaborations, and promote album release details. Specific techniques called out include use of contrasting colors to make the artist's name stand out, positioning the artist in the center to show their importance, and including release dates and purchase locations to inform customers. Symbols of wealth, success, and genre conventions are also analyzed for how they help promote the artist and album.
Costume ideas
The band members will wear jeans and hoodies with t-shirts to appear cool for their target female audience, reflecting the pop genre. Though the outfits will be the same, the jeans and hoodies will be in different colors to distinguish each member and emphasize their individual styles. The lead singer will sit in front to imply importance, and all will have clear faces without props or jewelry to fit the image of a male pop band. These costumes adhere to the codes and conventions of pop music to attract magazine readers.
Textual analysis 2
This 3 sentence summary provides the key details about the music video for Marina & The Diamonds' song "Primadonna":
The music video portrays Marina in various glamorous settings and outfits that reference Hollywood iconography from the 1920s-1960s, changing locations through fast-paced editing to represent her fast-paced lifestyle. Cinematography uses close-ups and changes in camera angle to keep the focus on Marina and make the audience unsure of how to perceive her constantly changing ideology. The mise-en-scene, costumes, makeup, and props aim to present Marina as channelling iconic celebrity figures of the past while also showing the insecurity behind her confident persona.
Presentation5
The document discusses techniques for attracting a target audience to magazine photoshoots. Poses showing the artist looking away from the camera and appearing lost in thought about memories connect with young adults who enjoy looking back on their teenage years. Outfits featuring a leather jacket, leopard print pants, and red lipstick give off a rock star image that matches the genre and appeals to independent audiences who prefer edgier styles over following crowds. Dark, messy hair further enhances this rock star look associated with the music typically preferred by the target demographic.
Digipaks and Advertisements
The digipak and advertisement for an indie artist use simple, calming colours and motifs to reflect the artist's music style. Photos of the casually dressed artist aim to create a connection with audiences by showing her as relatable. Throughout the digipak and ad, consistency in visual themes, fonts, and colours portray the artist as focused on her music above all else.
Digipak analysis
The document discusses the design elements used on music album packaging (digipaks). Close-up and mid-shot images are used to portray the artist as natural, pure, and focused on her musical career. Washed out pink, white, and green colors create a natural beauty. Dark colors are also used to define the artist's face and make the front cover appealing. A feminine font gives the digipak an elegant feeling.
Analysis of posters and adverts.
The document discusses conventions of tour posters and magazine advertisements. It analyzes several examples of tour posters from different genres to understand what elements make an effective poster. Key conventions included are the artist name, tour dates and locations, special guests, and website. Magazine advertisements similarly include the artist name and album/song title but may omit release dates as a marketing strategy. Color choice and imagery are also important design elements analyzed across the examples.
Analysis of posters and adverts.
The document discusses conventions of tour posters and magazine advertisements. It analyzes several examples of tour posters from different genres to understand what elements make an effective poster. Key conventions included are the artist name, tour dates and locations, special guests, and website. Magazine advertisements promote specific albums or songs rather than full tours. They may omit release dates as a marketing strategy. Overall the document examines various advertising examples to inform the design of a media coursework product.
Music poster analysis
This document analyzes and summarizes three music posters:
1) A poster for a Lady Gaga concert featuring her in an outfit surrounded by characters looking up at her to suggest her power. It advertises the concert date, location, and album.
2) A poster for Lady Gaga and Beyonce's music video for "Telephone" showing them holding phones at a cafe surrounded by barbed wire, implying they will do something naughty. It lists the video's production team.
3) A poster for Katy Perry's music video "Teenage Dream" featuring her in a dreamlike setting. With its colors and imagery of Perry looking up, it seems to target teenagers and promote
Digipacks pp
The document analyzes different album covers known as digipaks from various pop artists such as Rihanna, Katy Perry, Lady Gaga, Avril Lavigne, and Metallica. It discusses the typical design conventions seen across pop and other genres' digipak covers, including bright colors and close-up shots of the artist on the front to attract audiences, designs and photos related to the music on the disks inside, and track listings and photos of the artist on the back. It also highlights some artists that experiment with non-traditional designs for their genre.
Task 5 Assignment 2 Pitch
The document proposes an advertising campaign for weave hair extensions. It considers three advertising proposals: 1) Friends fixing a disaster at a funfair 2) A musical style ad like "Go Compare" but saying "Go Get Weave" 3) A kidnapping transformation where girls give a woman a new hairstyle. It analyzes how the ads would target the right audience, attract new buyers, and recommends airing it on channels like MTV, Channel 4, and Disney to reach teenagers and young women. The production would require a camera, weave, actors, a van and around 4 weeks to film and edit.
Question 2 -How does your media product represent particular social groups?
This document discusses the representation of social groups in a media product. Specifically, it summarizes the design choices made for a magazine targeting pop music fans aged 15-19. The magazine aims to portray pop fans in a positive light, focusing on their enjoyment of the music, fashion, and lifestyle. Typical styles for male and female pop fans are described, featuring jeans, hoodies, jewelry and popular artists as influences. Key elements of the magazine like the cover image, contents page, and double-page spread are discussed in terms of incorporating bold colors and edgy designs that match pop music conventions. In conclusion, the document reflects that while the magazine follows typical pop music styles and imagery, it could have better represented the target audience
Katy Perry Poster Analysis
The document analyzes Katy Perry's poster used to advertise her Teenage Dream Digipak album. The poster uses bright colors like pink, blue, red, and yellow against a white background to represent the pop genre and appeal to her target audience of teens and adults. Katy Perry's name is in a bold, decorative font to make it stand out. The poster also includes links to Katy Perry's social media profiles to give her a relatable aspect and connect with her audience. It portrays Katy Perry as having a "naughty but nice" persona through her seductive expression while surrounded by sweets, similar to the theme of her album.
Billboard and we love pop
The document provides an analysis of the front covers and contents pages of two pop music magazines: "Billboard" and "We Love Pop". It discusses the iconic images and signs used on the magazines to appeal to their target audiences. These include prominent pop stars and symbols of femininity. Color schemes and layouts are also examined and related to whether the magazines are aimed more at male or female readers. Both preferred and opposing readings of the magazine covers are considered in terms of the messages they convey about the music industry and role models.
Audience decoding
This magazine targets females ages 20-30. It represents women as fashionable but also in control and independent. It features the celebrity Cara Delevingne on the cover wearing all black and looking directly at the camera, representing her as confident yet stylish. The magazine aims to show women they can be themselves and that their appearance doesn't define them. It uses Cara as a role model to empower young women.
Digipak and advertisement
The document discusses album covers and advertisements for Justin Bieber, Lady Gaga, and One Direction. It analyzes how each target specific audiences - Justin Bieber and One Direction target young female audiences, while Lady Gaga targets both male and female audiences. The document also examines similarities between the album covers and advertisements for each artist, noting shared colors, fonts, and themes that help promote brand recognition. Lady Gaga's ad is noted as having a different theme from her album covers.
Similar to Lady gaga advert (20)
Question 2 -How does your media product represent particular social groups?
Question 2 -How does your media product represent particular social groups?
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Production diary 21
The production diary details plans for a photo shoot to capture images for a digipak and advert. Feathers and a pillow fight were proposed to portray the artist as playful. Logos were designed in Fireworks, selecting one matching the planned gold, white, and black color scheme. A draft digipak was created and will be refined for consistency to look professional.
Digipak drafts
This document provides a summary of the draft design for a digipak. It describes the design elements used on each page, including images edited using PicsArt and filters. The template was found online. Consistent elements like a white and gold color scheme, as well as images of the artist, are used throughout to tie the design together and make the artist recognizable. Minor adjustments will be made for the next draft, such as adding a personal message on the left cover.
Production diary 20
1) The production diary details editing techniques learned throughout the process such as overlapping shots and changing opacity levels.
2) Group members each had their own editing tasks but learned from observing one another, such as how to place text over a shot or put video inside text.
3) After reviewing a first draft, the group agreed more lip syncing shots were needed to meet their aim of using varied shot types in the music video.
Production diary 17
The document analyzes digipaks and adverts from various dance and pop artists. It notes that Hed Kandi and Calvin Harris' digipaks used bright colors that portrayed a summer theme, while Ella Eyre's used darker colors for her individual image rather than the genre. The document also analyzes adverts from Katy Perry, Beyonce, and Lady Gaga, noting they portrayed seductive looks due to being women in the pop genre. Lady Gaga's advert used a dark color scheme, which the document suggests could look more professional than bright colors. Katy Perry's advert portrayed her as young and playful using props like fake ice cream.
Production diary 16
The document summarizes the British Film Institution workshop and additional filming in London. At the workshop, the group watched Whitney Houston's "I Want to Dance with Somebody" music video and discussed genre codes. They were encouraged to incorporate bright colors into their own video. The day ended with a talk from director Prano Bailey-Bond about her career path and editing techniques. After the workshop, the group did additional filming near the BFI, capturing their artist by London landmarks to help viewers recognize the location.
Production diary 14
This document discusses the production diary for a music video. It outlines the storyboard created to plan shots, a release form submitted to the school to film in London, and locations selected for filming in London including Camden and Regent's Park which are within walking distance of each other. The production is looking positive if the London filming is as successful as earlier filming at the beach.
Production diary 12
The shooting schedule consists of filming dates in November at the beach and in London. The beach date of November 14th was chosen because the weather forecast predicts sunshine. It is important to have sunny weather for the beach scenes to represent summer. Additional filming in London on November 21st will allow the team to complete filming quickly. If all filming is finished in November, editing can begin immediately. So far the schedule is proceeding smoothly.
Production diary 11
The document discusses the production diary for a music video. It outlines codes and conventions that will be used to portray the dance genre, including camera shots, editing techniques, locations, costumes, and color. Typography will be used with lyrics popping up on screen. Binary oppositions of beach and London locations will show the artist having fun anywhere. Representation is important to portray the artist as fun, youthful, and outgoing, shown through locations, makeup, costumes, and potentially colorfully smoking cigarettes.
Production diary 10
The production team reviewed the weather forecast for Frinton-On-Sea in November to find a sunny day to film at the beach. They selected November 14th which was forecasted to be sunny. They also created an equipment list with justifications for each item to ensure they have the necessary gear and do not forget anything important for the beach filming.
Production diary 9
The document discusses planning for a beach production video. A risk assessment was conducted to identify and minimize risks like going into deep water or leaving equipment unattended. Key controls include not going past knee-deep in the sea, being careful with equipment near water, and having someone watch equipment at all times. Props like a speaker, sunglasses, balloons, inflatables, fruit, and colored cigarettes were selected to help set a summery beach theme and maintain consistent colors in the video.
Production diary 8
There are three types of music videos: narrative based, performance based, and concept based. The proposed video will have slight narrative and concept elements. It will show the artist having fun with friends to match the fast beat of the song. Intertextuality refers to references to other media in music videos, which can be effective at drawing attention, such as Iggy Azalea's "Fancy" video resembling the film "Clueless" to appeal to her target audience. Intertextuality will be considered for the video.
Production diary 7
The document discusses the crew assignments and plans for an upcoming film production. It notes that all crew members have been assigned different job roles to fairly distribute the workload. The assistant director will also take on camera, production design, and post-production roles. Locations being considered include Frinton-On-Sea, London, and a beach where filming will take place soon. Thorough planning is needed this week for the beach shoot, including risk assessment, costumes, weather, equipment, and crew roles.
Production diary 6
Laura Mulvey's male gaze theory suggests that music videos often feature women in a provocative way to gain male attention. The document agrees with this to an extent, noting that some female artists like Rihanna and Beyoncé portray themselves in seductive ways in their videos. However, more recently some artists like Taylor Swift and Adele wear modest clothing in their videos and are still very successful, showing the theory is becoming less common. Andrew Goodwin's music video theory outlines six methods including demonstrating genre characteristics and relationships between lyrics, music and visuals that are often incorporated into music videos.
Production diary 5
The document discusses creating a public image for a new artist through makeup tutorials and lyric analysis. Two makeup tutorials were found that portray the fun, party side of the artist and her innocent side. A lyric analysis revealed the song is about not wanting to be taken advantage of by a boy and wanting to get to know him first, showing she is classy but just wants to have fun. This informs how the artist should be portrayed as classy, young and fun through her hair, makeup and costumes.
Production diary 4
The document discusses research conducted to identify the target audience for a music video, including creating a presentation on the audience's demographics and interests. A questionnaire was distributed to better understand the audience, gathering information on their music preferences and what they would like to see in a video. The responses were analyzed and provided insight into the audience. A focus group then provided feedback on initial video ideas, offering suggestions on locations and the artist's name. The focus group discussion helped refine the plans for the music video.
Production diary 3
The document summarizes the analysis of two music videos that were reviewed to help inform the production of the student's own music video. The Pharrell Williams "Happy" video was chosen because it is also in the dance genre. Key elements noted were bright colors, dancing, and smiling people. The Clean Bandit and Jess Glynne "Real Love" video featured a female artist, and the student wants to portray their artist similarly, showing her enjoying the music and looking nicely dressed with bold hair. These elements may be incorporated into their own music video to suit the genre and artist portrayal.
Production diary 2
The presentation included the group's choice of song out of three options and ideas for their music video, such as the theme and possible locations. Creating the presentation provided a starting point for the group to develop their music video concept. The document also notes that the group wrote a copyright permission letter to the song's holder to legally use the song in their video.
Beyonce poster analysis
Beyoncé wants to portray herself as powerful and glamorous in the image through various symbols and colors. The crown, scepter, red and gold colors symbolize features of a queen, fitting her "Queen B" reputation. Her large hair, open mouth, short outfit, and red lipstick are meant to appear seductive and provocative. The main purpose is for her fans, mostly girls, to aspire to her powerful and sexy image.
Analysis of digipak’s
The document analyzes and summarizes several music album digipaks. It begins by explaining what a digipak is and then examines specific digipaks in detail. For the Hed Kandi "Serve Chilled: Electronic Summer" digipak, it analyzes the colors, images, and text used and how they convey that the music is dance genre. It also summarizes the Ella Eyre "Feline" and "Comeback" digipaks and how the visual elements portray Ella Eyre as powerful. The Calvin Harris digipaks are summarized as using hints and visuals to indicate the dance music genre. In conclusion, analyzing these digipaks provided lessons for effectively designing a digipak to represent a
Representation
This document discusses representations in music videos and how different groups are portrayed. It notes that representations are not reality but rather re-presentations of reality meant to convey ideas to audiences. Key representational categories discussed include gender, age, class, ethnicity, and region/place. An example is given of how women and black men are sometimes represented in rap videos in ways that objectify women or portray black men as thugs. The document concludes by outlining how the artist in an upcoming music video will be represented as youthful, carefree, and having fun in different places and situations to appeal to a similar-aged target audience.
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Lady gaga advert
- 1. The poster has a dark colour theme which is not a typical code and convention for a pop artist. Usually pop artists will have a bright and colourful theme. Her hair has been done is a similar way to how Marylin Monroe used to, typically, have hers. This shows she wants to be seen as old fashioned and classy. The typography has been written big and bold. It takes up a lot of room on the poster so the audience will know, straight away, who she is. She has a microphone piece attached to her. This image could have been taken while she was on stage which shows that she is already a big artist. It may attract people as they may imagine her on stage and then wants to go see her in concert. The fireworks coming out from her breast area attracts attention as it is something very different. She wants people to pay attention to that area of her body. Anyone who knows Lady Gaga knows that she likes to be different and this is just one of her many ways of doing so. Her outfit is sparkly which shows she wants to be seen as glamorous in this case. She is also wearing dark make up so some may see this as being seductive. The poster has information written about when what the concert is on, where it is located and when it is on. This information has been written in smaller case letters because the main attention needs to be on Gaga however the information is still needed.