- The document describes Izabel Beau, a 19-year-old pop artist based in London. She draws inspiration from artists like Pixie Lott and Ellie Goulding. - Her target audience is described as females aged 12-25 who enjoy pop music, dancing, and bright colors. A concept for her debut music video is outlined, focusing on a young girl who uses ballet as an escape from her parents' unhappy marriage. - Details are provided about how the music video will incorporate elements of Goodwin's analysis, including visual references to the song's lyrics and use of conventions like close-ups to promote the pop genre.