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Izabel Beau 
By: Aaron Pye, Hayley, Laxmi and Megan
Mercury Records
Artists associated with Mercury 
Records
Ideology Of Artist 
Our artist is 19 years old and has interests in lots of things such as fashion, 
dance, travelling and of course music, in particular pop music where artists like 
Pixie Lott and Ellie Goulding have influenced her and helped her with her own 
music. 
She believes she is a strong independent women as she was brought up in 
London with just her mum to look after her as her dad left when she was only 
little. She was bullied while at school and used her music to get away or as a 
type of escape. 
She has learned to get on with life even through all the bad times, as if you 
keep working hard towards your goals you can make it. However she has also 
got a bubbly personality which comes along with this to.
Demographics 
•Gender: Female 
•Age:12-25 
•Genre of music: Pop. 
•Religion: Atheist 
•Education:Student school/collage/universities 
•Occupation: Creative/media industry 
•Marital status: single 
•Income: Student loan 
•Nationality: British 
•Founded :2012 by Mercury Records 
•Influences: Pixie Lott, Taylor Swift and Ellie 
Goulding 
Psychographics 
•She loves the pop genre due to most 
her songs being very pop 
conventional. Youth is important to 
her and she has a very creative mind 
with high fashion sense. She has a 
bubbly personality and is a friendly 
easy-going person. Has a 
professional manner in which she 
brings out her confidence and 
maturity. She loves engaging and 
interacting with her fans through 
posting things via her social media 
sites. 
•Likes: making music, singing, 
dancing, shopping and travelling. 
•Dislikes: Boring immature people.
Our Target audience are the type of girls that 
are out going, love hanging out with their 
friends and like listening to music especially 
pop. Someone who likes pop music, bright 
colours and dancing. 
The age range of the target audience is between 
12-25. Mostly female.
Narrative For Music Video 
We have come up the concept of our music video as being based 
around a ballet dancer. We will begin the music video as the 
main character the little girl and then show how she grows up and 
progresses in her dancing. The narrative is going to show how the girl 
uses ballet as a form of escapism from the continuous unhappy 
marriage of her parents. It also shows how the little girl feels alone 
and also constantly let down by her parents who always fail top attend 
her ballet rehearsals. We are going to focus the camera work mainly 
on her dancing shot in both a dance studio and also on a main 
stage with a audience, there will also be other locations we will film at 
such as streets where the girl will make her way to ballet classes and 
also a shot of her sitting down on the pavement on the side of 
the road, after her parents have failed to collect her after her dance 
lesson.
Goodwin’s Analysis 
• We will in cooperate Andrew Goodwin’s elements in our music video by following his rules, 
codes and conventions. 
• Our music video will demonstrate the pop genre through the type of music we will be using 
and the visuals we will construct. As the music we have selected, ‘Battlefield’ by Jordan 
Sparks, is upbeat it reflects the genre of pop. Our music video will consist of visuals of ballet 
dancing and our pop artist singing which will demonstrate pop characteristics. 
• There will definitely be strong relationships between the lyrics and music with the visuals. 
This is as the song goes along with the narrative well of the girl’s parents arguing and love 
feeling "like a battlefield". Although it may be contrapuntal at parts of the music video due to 
the calm peaceful visuals of ballet dancing, we think that overall it will work really well and 
amplify the narrative as well as the pop genre feel due to the song being upbeat. 
• The demands of the record label will be fulfilled as there will be lots of close-ups and mid-shots 
of the artists amplifying the pop genre; taking close-ups is one of the main pop music 
video conventions. 
• There will be a reference to notion of looking by presenting the artist and maybe the ballet 
dancer in a voyeuristic way. 
• Not too sure about intertextual reference.
Details of Performance 
Our music video is based around ballet dancing, for these scenes we have taken 
influence from films such as Black Swan and Pixie Lott's Music Video Broken Arrow. 
During looking at these we have noted the camera angles used, the positioning of the 
camera, the lighting and also the colouring of the background. In both they use quite a 
dull and bland colour ballet. 
Therefore when it comes to shooting our music video, we will ensure that we using a 
similar lighting, so, the dark blue's, blacks and whites, solely focusing on the artist 
who is dancing, perhaps even shining a spot light on her making her stand out as an 
angelic, innocent figure, this would fit in with the narrative of our music video as she is 
presented as the innocent young girl, who has had an unhappy childhood, in which she 
is trying to escape from, therefore the white tones in the shot, could represent the light 
at the end of the tunnel, and that there is hope for her towards the end. 
In addition to this the dark tones also represent that bad times in her life, so 
her background story of her being brought up in a unhappy childhood and her dad 
leaving, when she was younger. This white light at end, could also be a representation 
of when her dad finally shows up to one of her performances at the end of the music 
video. 
The dark tones could also connote the artists dark side, therefore they could be present 
when the artist reflects back on her childhood in the song, and this also creates a more 
serious tone to the music video, suggesting that our artist is being 'real' and all the 
lyrics that are being sung are truthful, in this aspect our music video would relate to 
Goodwin's analysis as the lyrics "Battlefield" would actually relate to the visuals of her 
constant battle during her childhood.
Location 
We begun researching into locations into where we could 
film our music video, one of the places we are considering is 
the Curzon Cinema, Soho However a problem with this is 
that we would have to film at the location after it has shut. 
And also find a audience large enough to make the shot look 
as if there is a moderate sized audience. We are 
also considering the Bob Hope theatre.
Costume
Artist 
• The concept for our female Pop artist, Isabel Beau is based around the genre conventions 
of a Pop artist and is stereotypical to the genre 
• She is similar to fellow female Pop artist such as : Pixie Lott,Ellie Goulding and Taylor Swift. 
• Isabel was born and raised in London, she is proud of this 
• She is fashionable and keeps up with modern fashion trends but also likes to stand out 
from the crowd sometimes jumping ahead which her fans will be inspired by and relate to 
• Her songs are about two main subjects, her heartbreak from her long term boyfriend who 
cheated on her and about her being bullied at school. Also these subjects in Pop songs are 
typical and this is why we have decided to include this
Music Video 
The concept for our music video is: 
•To have the narrative of the young girl who is stuck 
in the middle of an on going battle between her mum 
and dad who constantly argue 
•She dances to get express her emotions and its her 
escape from her home life. It also is to try and make 
her parents proud of her and bring them together 
•Her dancing finally then is seen by her parents and 
they are proud of her and feel guilty that's he has 
been stuck between them with no one to turn to 
The narrative of the music video is try and connect to 
the target audience of Isabel, who are more likely to 
go through family break ups and they can connect to 
the lyrics and visuals of the song. It also her closer 
with her fans showing that she has been through 
similar experiences and she has fought against it to 
make it to where she is now
• Our Pop artist, Isabel Beau has a target audience of 12-25 year olds and 
the whole concept of who she is, the music video, the digital and the poster 
all relates to the genre conventions of the Pop industry 
• This can be seen from the mise en scene for an exmaple:included in the 
digipak photos we took which show she is young and fashionable which at 
this age of her target audience are more focused on their fashion sense and 
finding out who they are 
• To make her target audience relate with her more she keeps the young, 
fun and emotional feel also through other song included on the album, 
‘Uncovered’ that are more up beat. For an example: they can dance around 
them room to or listen to with their friends at a party
Isabel Beau fits into the music industry in general at a good standard, however she is the 
perfect female Pop artist from her look and personality to her lyrics and performance 
Typical genre conventions in Pop are= 
• Looking good 
• Stylish 
• A Performer 
• Using social networking sites 
• Writing emotional songs & dance influenced tracks 
• Having an appeal to the male audience 
As a group we believe that our artist abides by the genre conventions of Pop and this is 
also shown through the style of the music video that we are producing for the song, 
'Battlefield’ 
• The music video shows a relationship between the lyrics and the visuals throughout 
the video which we believe is crucial to the emotions and story we are trying to telling 
to connect her target audience 
• The style of video can be seen in other female Pop artists videos such as : Christina 
Aguilera’s , ‘Beautiful’ music video,Beyonce’s ‘If I were a Boy’ and Rihanna’s, 
‘Unfaithful’ 
• These music videos tell a story which relates to the lyrics but also the artist sings in 
the video which what our music video is going to be based around. In addition 
Beyonce’s music video is also in black and white which supports our choice for doing 
this for our music video

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Group presentation for music video

  • 1. Izabel Beau By: Aaron Pye, Hayley, Laxmi and Megan
  • 3. Artists associated with Mercury Records
  • 4. Ideology Of Artist Our artist is 19 years old and has interests in lots of things such as fashion, dance, travelling and of course music, in particular pop music where artists like Pixie Lott and Ellie Goulding have influenced her and helped her with her own music. She believes she is a strong independent women as she was brought up in London with just her mum to look after her as her dad left when she was only little. She was bullied while at school and used her music to get away or as a type of escape. She has learned to get on with life even through all the bad times, as if you keep working hard towards your goals you can make it. However she has also got a bubbly personality which comes along with this to.
  • 5. Demographics •Gender: Female •Age:12-25 •Genre of music: Pop. •Religion: Atheist •Education:Student school/collage/universities •Occupation: Creative/media industry •Marital status: single •Income: Student loan •Nationality: British •Founded :2012 by Mercury Records •Influences: Pixie Lott, Taylor Swift and Ellie Goulding Psychographics •She loves the pop genre due to most her songs being very pop conventional. Youth is important to her and she has a very creative mind with high fashion sense. She has a bubbly personality and is a friendly easy-going person. Has a professional manner in which she brings out her confidence and maturity. She loves engaging and interacting with her fans through posting things via her social media sites. •Likes: making music, singing, dancing, shopping and travelling. •Dislikes: Boring immature people.
  • 6. Our Target audience are the type of girls that are out going, love hanging out with their friends and like listening to music especially pop. Someone who likes pop music, bright colours and dancing. The age range of the target audience is between 12-25. Mostly female.
  • 7. Narrative For Music Video We have come up the concept of our music video as being based around a ballet dancer. We will begin the music video as the main character the little girl and then show how she grows up and progresses in her dancing. The narrative is going to show how the girl uses ballet as a form of escapism from the continuous unhappy marriage of her parents. It also shows how the little girl feels alone and also constantly let down by her parents who always fail top attend her ballet rehearsals. We are going to focus the camera work mainly on her dancing shot in both a dance studio and also on a main stage with a audience, there will also be other locations we will film at such as streets where the girl will make her way to ballet classes and also a shot of her sitting down on the pavement on the side of the road, after her parents have failed to collect her after her dance lesson.
  • 8. Goodwin’s Analysis • We will in cooperate Andrew Goodwin’s elements in our music video by following his rules, codes and conventions. • Our music video will demonstrate the pop genre through the type of music we will be using and the visuals we will construct. As the music we have selected, ‘Battlefield’ by Jordan Sparks, is upbeat it reflects the genre of pop. Our music video will consist of visuals of ballet dancing and our pop artist singing which will demonstrate pop characteristics. • There will definitely be strong relationships between the lyrics and music with the visuals. This is as the song goes along with the narrative well of the girl’s parents arguing and love feeling "like a battlefield". Although it may be contrapuntal at parts of the music video due to the calm peaceful visuals of ballet dancing, we think that overall it will work really well and amplify the narrative as well as the pop genre feel due to the song being upbeat. • The demands of the record label will be fulfilled as there will be lots of close-ups and mid-shots of the artists amplifying the pop genre; taking close-ups is one of the main pop music video conventions. • There will be a reference to notion of looking by presenting the artist and maybe the ballet dancer in a voyeuristic way. • Not too sure about intertextual reference.
  • 9. Details of Performance Our music video is based around ballet dancing, for these scenes we have taken influence from films such as Black Swan and Pixie Lott's Music Video Broken Arrow. During looking at these we have noted the camera angles used, the positioning of the camera, the lighting and also the colouring of the background. In both they use quite a dull and bland colour ballet. Therefore when it comes to shooting our music video, we will ensure that we using a similar lighting, so, the dark blue's, blacks and whites, solely focusing on the artist who is dancing, perhaps even shining a spot light on her making her stand out as an angelic, innocent figure, this would fit in with the narrative of our music video as she is presented as the innocent young girl, who has had an unhappy childhood, in which she is trying to escape from, therefore the white tones in the shot, could represent the light at the end of the tunnel, and that there is hope for her towards the end. In addition to this the dark tones also represent that bad times in her life, so her background story of her being brought up in a unhappy childhood and her dad leaving, when she was younger. This white light at end, could also be a representation of when her dad finally shows up to one of her performances at the end of the music video. The dark tones could also connote the artists dark side, therefore they could be present when the artist reflects back on her childhood in the song, and this also creates a more serious tone to the music video, suggesting that our artist is being 'real' and all the lyrics that are being sung are truthful, in this aspect our music video would relate to Goodwin's analysis as the lyrics "Battlefield" would actually relate to the visuals of her constant battle during her childhood.
  • 10. Location We begun researching into locations into where we could film our music video, one of the places we are considering is the Curzon Cinema, Soho However a problem with this is that we would have to film at the location after it has shut. And also find a audience large enough to make the shot look as if there is a moderate sized audience. We are also considering the Bob Hope theatre.
  • 12. Artist • The concept for our female Pop artist, Isabel Beau is based around the genre conventions of a Pop artist and is stereotypical to the genre • She is similar to fellow female Pop artist such as : Pixie Lott,Ellie Goulding and Taylor Swift. • Isabel was born and raised in London, she is proud of this • She is fashionable and keeps up with modern fashion trends but also likes to stand out from the crowd sometimes jumping ahead which her fans will be inspired by and relate to • Her songs are about two main subjects, her heartbreak from her long term boyfriend who cheated on her and about her being bullied at school. Also these subjects in Pop songs are typical and this is why we have decided to include this
  • 13. Music Video The concept for our music video is: •To have the narrative of the young girl who is stuck in the middle of an on going battle between her mum and dad who constantly argue •She dances to get express her emotions and its her escape from her home life. It also is to try and make her parents proud of her and bring them together •Her dancing finally then is seen by her parents and they are proud of her and feel guilty that's he has been stuck between them with no one to turn to The narrative of the music video is try and connect to the target audience of Isabel, who are more likely to go through family break ups and they can connect to the lyrics and visuals of the song. It also her closer with her fans showing that she has been through similar experiences and she has fought against it to make it to where she is now
  • 14. • Our Pop artist, Isabel Beau has a target audience of 12-25 year olds and the whole concept of who she is, the music video, the digital and the poster all relates to the genre conventions of the Pop industry • This can be seen from the mise en scene for an exmaple:included in the digipak photos we took which show she is young and fashionable which at this age of her target audience are more focused on their fashion sense and finding out who they are • To make her target audience relate with her more she keeps the young, fun and emotional feel also through other song included on the album, ‘Uncovered’ that are more up beat. For an example: they can dance around them room to or listen to with their friends at a party
  • 15. Isabel Beau fits into the music industry in general at a good standard, however she is the perfect female Pop artist from her look and personality to her lyrics and performance Typical genre conventions in Pop are= • Looking good • Stylish • A Performer • Using social networking sites • Writing emotional songs & dance influenced tracks • Having an appeal to the male audience As a group we believe that our artist abides by the genre conventions of Pop and this is also shown through the style of the music video that we are producing for the song, 'Battlefield’ • The music video shows a relationship between the lyrics and the visuals throughout the video which we believe is crucial to the emotions and story we are trying to telling to connect her target audience • The style of video can be seen in other female Pop artists videos such as : Christina Aguilera’s , ‘Beautiful’ music video,Beyonce’s ‘If I were a Boy’ and Rihanna’s, ‘Unfaithful’ • These music videos tell a story which relates to the lyrics but also the artist sings in the video which what our music video is going to be based around. In addition Beyonce’s music video is also in black and white which supports our choice for doing this for our music video