The document discusses the functions of music videos. The primary function is to promote the artist and make money for record labels. However, genres like dubstep use music videos mainly for entertainment since the music is more important than seeing the artist. Music videos can also symbolize larger ideas, evoke emotions in viewers, and be used for artists to represent themselves or social groups. The main functions of music videos are to promote artists, entertain, symbolize concepts, evoke emotions, and allow for representation.

1. By Angeline

2.  The function of a music video is to First of all Promote
the Artist.
 Most of the time the soul purpose of the music video is
to promote the artist as the artist is the highlight and
the main ingredient to make a record label lots of
money. However; not all genre’s music video has the
same purpose.

3.  Anexample of this is Dubstep. Dubstep videos
are usually to entertain. This is because
Dubstep is dance music therefore the artist
does not necessarily have to be seen in the
music video because the music is the most
important thing.

4. A music video is also done to symbolise
greater or bigger things. Artists use videos to
make points about themselves or about the
world or about others.

5.  Music video sometimes function to evoke
emotion in the audience. Some artist use
this to get people thinking about themselves
and about the world. A key Artist who did
this a lot was Michael Jackson.

6.  Music videos are also used to for
representation. Music artists use videos to
represent themselves and sometimes a sex as
a certain thing. For example some female
artists such as Rhianna represents her self as
a sex object. This has become her unique
selling point.

7.  Music videos function is to mainly:
 Promote the Artist
 To Entertain
 To Symbolise something
 To Evoke emotion in the audience
 For Representation