This document discusses creating a new men's skincare brand, including analyzing competitors through store visits, finalizing the brand name, and determining the store layout, promotions, and sampling methods to market the brand both in-store and through magazines and handouts. Key aspects that will be finalized are the brand name and how to position the products on store shelves and promote them through pricing, samples, and miniature product sets.

1. Challenge 11 – Retail
Organisation
Creating A New Men’s Skincare Brand
Dale Murray
Tamsin Fenn

3. Analysing Competitors

4. Store Visits

5. Our Shelf Position

6. Marketing The Brand
• Store Layout
• Promotions – In Store, Pricing
• Samples – Magazines, Hand-Outs, In Store
• Miniature Sets

7. Finalising The Brand
Names
Arctic
Edge
Divergence
On Point
Efficient
Mentain
Men’s Way
Gentx
Formale
Menitiative