The document discusses inspirations for a pop music video from analyzing other popular videos. It plans to: 1) Imitate the visuals of "Just the Way You Are" by bringing a sketch of the actress to life. 2) Use point-of-view shots similar to "Paper Hearts" but in a different location with more natural lighting. 3) Film in locations commonly used in pop videos like beaches to match the upbeat tempo and create an uplifting mood.

1. Pop Video Inspirations
By Aimee Watson

2. As part of using Goodwin’s theory, where by the visuals illustrate the lyrics of the song,
we would like to have similar actions as the beginning of Bruno Mars’ ‘Just the way you
are’ . When it says ‘two weeks ago today you were just a girl I drew’ we intend on
having a sketch of our actress come to life.

3. These point of view shots from
Tori Kelly’s video ‘Paper Hearts’
are similar to the point of view
shots we would like to use when
the picture of the girl comes to
life. The location used for this
video, however is different to
the location we envision. This
means that when we film it we
would have more natural lighting
for the shots.

4. By looking at other music videos from the
pop genre we noticed that common locations
used are beaches, and open bright places.
Therefore one of the locations we aim to film
at will be a beach in order to use the
conventions of pop.
Also, I recognized that most pop music
videos include the artist with ‘friends’
as see in these screen shots from One
Direction’s and Taylor Swift’s Music
videos. For this reason we aim to have
a location which is associated with
where the friends of our artist hang
out. This will match the upbeat tempo
of the song, therefore helping to create
an uplifting mood for the audience.

5. I have also looked at the image that male pop artists have given themselves and have
identified that they all have very similar images; smart/casual costume, often with props
such as hats and sunglasses being used. When filming our music video we will be taking this
into consideration, ensuring that our artist has a similar image to other male pop artists.

6. In these two music videos during the editing process a filter has been added to add to the
hand held filming, emphasizing that the fact that it was filmed by the artist, to show his
point of view. When making my video it would be good to put a filter on the point of view
shots we take. Also, in Olly Murs’ music video photo shots are used, this could be used in
our music video to highlight moments between the artist and the female he is singing
about, therefore emphasizing ‘us’.