Production companies and their logos
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For my advanced portfolio in Media, I need to create a film trailer and with that a production company logo so I have looked into current logos to see what is already in the market and give me ideas on what to do
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Logo
The document discusses how film studios and producers use logos in movie trailers to develop familiarity with audiences and relate to specific genres. Logos establish a studio or producer's brand. Studios like Pixar, Disney, Dreamworks, and Warner Bros. sometimes edit their logos to generate hype for new films by changing elements to suit the film's genre or storyline. Learning animation techniques in tutorials will help the author design logos for their dark, grim trailer that have an unsettling, distorted impression through effects like rapid opacity changes and strobing.
Poster research
Matthew decided to design a poster for the upcoming live-action remake of The Lion King. He researched recent Disney posters such as Beauty and the Beast and The Jungle Book for inspiration. Disney posters tend to be busy with many characters and vibrant colors. They often include the cast names and company credits. The original Lion King posters from 1994 were similar in design. Matthew's poster will follow Disney conventions but differ from previous Lion King posters. He will include key motifs like Pride Rock and the rising sun symbolizing the circle of life. While Disney posters are usually busy, Matthew is drawn to a minimalist style that is still detailed and targets families.
Evaluation question 1
This document summarizes how the media product, including a magazine cover, movie poster, and trailer, uses and develops conventions from real media while also challenging some conventions. It conforms to conventions like including mastheads, cover images, barcodes, and movie titles as the largest text. It challenges conventions by adding a lens flare in the masthead, using a black backdrop instead of a busy background, and including a website link on the poster. Sound effects and shots of characters running and screaming also conform to horror genre conventions.
Media Logo Research
The document discusses how film studios and producers use logos in trailers to develop audience familiarity and relate the studios to certain genres of films. It provides examples of how studios like Pixar, Disney, Dreamworks, and Warner Brothers sometimes edit their logos to suit specific upcoming films and increase publicity. The document also suggests that Photoshop and animation techniques in Final Cut Pro can be used to edit logos to match the genre of a film trailer by changing effects like opacity, movement, and rotation.
Evaluation question 3
This document summarizes how the media product, including a magazine cover, movie poster, and trailer, uses and develops conventions from real media while also challenging some conventions. For the magazine cover, conventions like the masthead, cover image, and minimal use of fonts were followed, while a lens flare in the masthead challenged conventions. Darkness and shadows were used on the movie poster to develop horror conventions. The trailer included logos, text, shots of the protagonist, and sounds/music from real horror trailers to conform to conventions, while also featuring original elements like the final girl trope.
Media Evaluation Question 1
This document discusses the creative works produced for the film "Spiral", including a teaser trailer, poster, and magazine cover. The teaser trailer uses eerie music and a voiceover to set the creepy atmosphere and hint at the drug thriller genre without revealing too much of the plot. The poster features a blurred main character, title in a graffiti font, and fake reviews to intrigue audiences. The magazine cover draws on conventions from Empire and Little White Lies, with a featured image, effects, advertisements, and a signature title design.
Production logo’s
Production logos are used by movie studios to identify and brand themselves. There are hundreds of different movie studios, each with their own unique logo. When creating a logo for a horror movie production company, designers should use dark colors like red and black and include images related to the genre, such as weapons. The text should stand out from the background using a bold font. This document discusses examples of existing studio logos and shows logos designed by students for a fictional horror production company called "Bludgeoned Movies" that incorporates common horror logo elements.
Evaluation
The document discusses how a poster, trailer, and magazine were designed to promote a horror film in an effective and cohesive way. Key elements like a black, white, and red color scheme, the film's title and a recurring quote were used consistently across all three products to create brand recognition. Character faces and eyes were also emphasized in similar ways in the poster and magazine cover to tie the pieces together visually. The combination of repetition of these design elements and imagery helps generate audience intrigue and promotes the film in an integrated marketing strategy.
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Logo
The document discusses how film studios and producers use logos in movie trailers to develop familiarity with audiences and relate to specific genres. Logos establish a studio or producer's brand. Studios like Pixar, Disney, Dreamworks, and Warner Bros. sometimes edit their logos to generate hype for new films by changing elements to suit the film's genre or storyline. Learning animation techniques in tutorials will help the author design logos for their dark, grim trailer that have an unsettling, distorted impression through effects like rapid opacity changes and strobing.
Poster research
Matthew decided to design a poster for the upcoming live-action remake of The Lion King. He researched recent Disney posters such as Beauty and the Beast and The Jungle Book for inspiration. Disney posters tend to be busy with many characters and vibrant colors. They often include the cast names and company credits. The original Lion King posters from 1994 were similar in design. Matthew's poster will follow Disney conventions but differ from previous Lion King posters. He will include key motifs like Pride Rock and the rising sun symbolizing the circle of life. While Disney posters are usually busy, Matthew is drawn to a minimalist style that is still detailed and targets families.
Evaluation question 1
This document summarizes how the media product, including a magazine cover, movie poster, and trailer, uses and develops conventions from real media while also challenging some conventions. It conforms to conventions like including mastheads, cover images, barcodes, and movie titles as the largest text. It challenges conventions by adding a lens flare in the masthead, using a black backdrop instead of a busy background, and including a website link on the poster. Sound effects and shots of characters running and screaming also conform to horror genre conventions.
Media Logo Research
The document discusses how film studios and producers use logos in trailers to develop audience familiarity and relate the studios to certain genres of films. It provides examples of how studios like Pixar, Disney, Dreamworks, and Warner Brothers sometimes edit their logos to suit specific upcoming films and increase publicity. The document also suggests that Photoshop and animation techniques in Final Cut Pro can be used to edit logos to match the genre of a film trailer by changing effects like opacity, movement, and rotation.
Evaluation question 3
This document summarizes how the media product, including a magazine cover, movie poster, and trailer, uses and develops conventions from real media while also challenging some conventions. For the magazine cover, conventions like the masthead, cover image, and minimal use of fonts were followed, while a lens flare in the masthead challenged conventions. Darkness and shadows were used on the movie poster to develop horror conventions. The trailer included logos, text, shots of the protagonist, and sounds/music from real horror trailers to conform to conventions, while also featuring original elements like the final girl trope.
Media Evaluation Question 1
This document discusses the creative works produced for the film "Spiral", including a teaser trailer, poster, and magazine cover. The teaser trailer uses eerie music and a voiceover to set the creepy atmosphere and hint at the drug thriller genre without revealing too much of the plot. The poster features a blurred main character, title in a graffiti font, and fake reviews to intrigue audiences. The magazine cover draws on conventions from Empire and Little White Lies, with a featured image, effects, advertisements, and a signature title design.
Production logo’s
Production logos are used by movie studios to identify and brand themselves. There are hundreds of different movie studios, each with their own unique logo. When creating a logo for a horror movie production company, designers should use dark colors like red and black and include images related to the genre, such as weapons. The text should stand out from the background using a bold font. This document discusses examples of existing studio logos and shows logos designed by students for a fictional horror production company called "Bludgeoned Movies" that incorporates common horror logo elements.
Evaluation
The document discusses how a poster, trailer, and magazine were designed to promote a horror film in an effective and cohesive way. Key elements like a black, white, and red color scheme, the film's title and a recurring quote were used consistently across all three products to create brand recognition. Character faces and eyes were also emphasized in similar ways in the poster and magazine cover to tie the pieces together visually. The combination of repetition of these design elements and imagery helps generate audience intrigue and promotes the film in an integrated marketing strategy.
Question 1
The document discusses how the media project used, developed, and challenged conventions of comic horror films. It used stereotypical "blonde bimbo" characters but developed conventions by making the main character Asian. It challenged conventions by not creating a comical feel with music, using transitions like fade ins/outs, and filming scary scenes in daylight. Narration was added to explain the story more clearly. The film company name, costumes, makeup, and props also developed or challenged conventions. Editing techniques like transitions and slow motion were used to challenge conventions. The radio trailer emphasized stereotypes through a deep voiceover and similar music/sounds to other comic horror trailers.
Evaluation Question 2
The document discusses the effectiveness of combining a main product (film trailer) with ancillary texts (film poster and magazine cover) to promote the film. It finds that consistency across the products is key, with the ancillary texts using similar fonts, colors, images and lighting as the trailer to reinforce the "house style" and ensure the products support each other. Specific techniques discussed that achieve consistency include using the same title treatment, slogans, actor, and doll image featured in the trailer. This unified style makes the film brand more recognizable across different platforms.
Question 2
The document discusses how different films like The Duff and 10 Things I Hate About You effectively used synergy between their main products and ancillary tasks to establish their brands. It analyzes how these films consistently used elements like color palette, font/house style, and main character images across their campaigns. The document then explains how the author's film Casey's Locket also effectively used synergy by maintaining these same elements of color, font, and characters across its promotional campaign and products to create a memorable brand.
Question 2 powerpoint
The document discusses the effectiveness of combining a film's main product (trailer) with ancillary texts (poster and magazine cover) for promotional purposes. It analyzes a marketing campaign called "Changeling" as inspiration. For their own campaign, they feature the protagonist Sophie Baker prominently across all products to create a strong, recognizable brand. Key elements like the title, tagline ("I will find her") and font are also consistent. Conventionally, the poster and magazine cover feature close-up images of Sophie with tense facial expressions to suit the genre and attract the target audience while differentiating the products from other films.
Question 2 (amy keen) (1)
The document discusses the importance of brand identity in film marketing and analyzes the brand identity used in the marketing campaign for the film "Room." It then compares this to the brand identity created for the marketing of the film "Exposed." Key aspects kept consistent between the poster, teaser trailer, and magazine cover for "Exposed" included the yellow color scheme, title font and graphics, inclusion of the tagline, and focus on the main character Ivy through imagery of her eye and expression. The goal was to clearly convey the narrative and genre of the story across marketing materials through visual and textual elements of the brand identity.
Q1
This document discusses how the media product uses and challenges conventions of real film posters and trailers. It analyzes several film posters for quirky dramas that use similar color schemes and compositional elements. The created poster focuses on the main characters in the center and uses the same colors and fonts for branding consistency. The teaser trailer takes influences from 500 Days of Summer and Nowhere Boy in using title sequences and company identifiers. Shots of characters are implemented to show emotion and quirkiness through body language. The magazine cover is influenced by Total Film in layout, with the title, main character images and consistency of style.
Question 2
The document discusses the construction of a brand identity for a new soap opera product called "Spicer's Life" targeted at a young audience. Key elements of the brand identity included using a logo with a unique font, naming the product in a memorable way, associating it with the E4 television channel, maintaining consistent character and color schemes across promotional materials, and portraying the characters and plot in an exaggerated yet relatable style for viewers. Some challenges were adhering to an existing magazine's branding conventions for the magazine cover promotion.
Typography change
The group was editing their poster for a horror film using Photoshop. They enhanced lighting and added credits and logos. The fonts they initially chose for the title and slogan did not fit the theme, so they browsed fonts on 1001Fonts and selected Citizen Dick and Scratched on X-RAY instead. These fonts better conveyed an eerie effect and fit the horror film's theme by representing the irreversible scars suffered by the main character.
Question 2 (amy keen) (2)
The document discusses how brand identity was developed across teaser trailers, posters, and magazine covers for the film marketing campaign of "Exposed". Key aspects of brand identity that were kept consistent included the use of the color yellow, same fonts and graphics, and conveying the narrative through props and character portrayal. Specific elements like Ivy's eye and a keyhole were featured in both the poster and teaser trailer to represent her entrapment. While magazine covers have less design control, similarities like Ivy's costume and body language were maintained to link it back to the overarching brand identity.
Poster development and final poster design
This document summarizes the development process for a movie poster design for The Lion King. It describes how the designer began with simple elements and gradually added more detail and characters. Texture was added to the characters to combine aspects of the original film and upcoming remake. Details like eyes, mouths, shadows, and glows were edited. Company logos and credits were included at the bottom following research. The final design aims to be detailed like contemporary posters but also minimalist, incorporating key motifs from the original film in a balanced composition.
Panjaa branding proposal
1. Pawan Kalyan is one of the biggest superstars in Tollywood known for his roles as the college student, lover, younger brother, and revolutionary among others.
2. Some of his most successful films at the box office include Jalsa (2008), Annavaram (2006), and Balu (2005) which collected Rs. 40 crores, Rs. 24 crores, and Rs. 21 crores respectively.
3. His upcoming film Panjaa starring Pawan Kalyan and Sarah Jane Dias is set for release in December 2011 and expected to be highly anticipated given Pawan Kalyan's huge fan following in Andhra Pradesh, Karnataka, and Tamil Nadu.
Question 2 ALEX MATEUS
By analyzing the marketing campaign for the film "Warm Bodies", the document discusses how brand identity was created through consistent use of colors, taglines, and imagery across multiple posters. It then summarizes how the author applied these lessons to create strong brand identity for their own film project through a coordinated color scheme, focus on the main character, and matching style and elements across a film poster, magazine spread, and teaser trailer.
Media studies eval questrion 2
The document discusses how the media product, a horror film magazine and trailer, uses and develops conventions from real media products. Specifically:
1) The magazine design takes visual cues from other film magazines like large mastheads, sans-serif fonts, and limited sales lines. Color and font choices are meant to stand out.
2) The poster design is inspired by "Sinister" with a desaturated color scheme, serif font, and emphasis on lighting effects. It includes standard horror poster elements.
3) The trailer uses techniques like handheld camera shots and a forest setting to create an immersive experience, as informed by research on effective horror conventions. Symbolic accessories reference religion without crossing ethical lines
Evaluation question 1
Our film poster, magazine cover, and film trailer effectively use conventions of real media products in these three ways:
1) The poster uses conventions like prominent central imagery, taglines, and credits that are typical of movie posters.
2) The magazine cover mimics real magazines with elements like film artwork, taglines, free offers, and barcodes.
3) The film trailer employs standard techniques of establishing shots, close-ups, text effects, and cuts that build suspense seen in thriller trailers.
Research task on film compaines logos
This document summarizes and analyzes the logos of three major film companies - MGM, Dreamworks, and Universal.
The MGM logo uses a lion and gold coloring that presents the company as prestigious. Dreamworks' logo shows a boy on the moon to represent chasing dreams. Universal's globe logo aims to market to all of society with its name.
All three logos conform to industry conventions through polished, formal presentations. The authors suggest adapting elements from these established logos, like MGM's colors or Dreamworks' innovation, to create an intriguing logo for their own group.
Question two powerpoint
1) The document discusses the branding and identity of the project "Spicer's Life", a soap opera targeted at teenagers.
2) Consistency was key to the branding - the same fonts, colors, logos and characters were used across the trailer, magazine covers, and other ancillary materials.
3) By maintaining a consistent youthful, casual branding identity focused on the main character Jamie Spicer, the project aims to effectively promote itself and stand out to its target audience.
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The document summarizes Emma Hardy's evaluation responses for an OCR media studies assignment. It discusses how her soap trailer product develops and challenges existing soap opera conventions through the use of similar shots, editing techniques, and branding. It evaluates how effectively the trailer combines with ancillary magazine cover and poster texts through consistent branding, fonts, and themes. It also reflects on learning from audience feedback and use of media technologies.
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The document discusses teaser posters and the final film poster for a short film targeted at a young audience. It describes keeping the title central and in the same font style across posters. The teaser posters had different colored backgrounds to distinguish them while maintaining the same branding. The final poster combined elements from the teasers and included the release date and a magazine review. An article for the film in Empire magazine used a bold black, white, and gray layout with Polaroid photos to appeal to its male audience while showcasing the look and style of the short film.
Question 1
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- It took inspiration from Florence's 2008 video but developed its own Gothic circus-themed narrative. Character designs like the Joker-inspired clown also challenged conventions.
- Locations like forests drew from Florence's videos but added variety. Sound and editing choices like changing music tempos also challenged conventions.
- The digipak design drew from Florence's use of nature backgrounds but added its own collage elements. Photos also mimicked those in Florence's booklets.
Evaluation Question 2
The document discusses the brand identity of a film marketing campaign. It analyzes the marketing tools created - a teaser trailer, film poster, and magazine cover - for how effectively they establish a consistent brand identity. Specifically:
- The tools use similar dark color schemes, fonts, and shots of the main characters to clearly link them together and ensure the audience recognizes they are promoting the same film.
- Elements like the blue and red colors, thriller-inspired imagery and minimal text create a sinister feel that matches the psychological thriller genre.
- By modeling the campaign after the successful identity of The Butterfly Effect, the document expresses confidence that the clear and cohesive branding across all the tools will be an effective way
The Importance of Logos In Companies
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Question 1
The document discusses how the media project used, developed, and challenged conventions of comic horror films. It used stereotypical "blonde bimbo" characters but developed conventions by making the main character Asian. It challenged conventions by not creating a comical feel with music, using transitions like fade ins/outs, and filming scary scenes in daylight. Narration was added to explain the story more clearly. The film company name, costumes, makeup, and props also developed or challenged conventions. Editing techniques like transitions and slow motion were used to challenge conventions. The radio trailer emphasized stereotypes through a deep voiceover and similar music/sounds to other comic horror trailers.
Evaluation Question 2
The document discusses the effectiveness of combining a main product (film trailer) with ancillary texts (film poster and magazine cover) to promote the film. It finds that consistency across the products is key, with the ancillary texts using similar fonts, colors, images and lighting as the trailer to reinforce the "house style" and ensure the products support each other. Specific techniques discussed that achieve consistency include using the same title treatment, slogans, actor, and doll image featured in the trailer. This unified style makes the film brand more recognizable across different platforms.
Question 2
The document discusses how different films like The Duff and 10 Things I Hate About You effectively used synergy between their main products and ancillary tasks to establish their brands. It analyzes how these films consistently used elements like color palette, font/house style, and main character images across their campaigns. The document then explains how the author's film Casey's Locket also effectively used synergy by maintaining these same elements of color, font, and characters across its promotional campaign and products to create a memorable brand.
Question 2 powerpoint
The document discusses the effectiveness of combining a film's main product (trailer) with ancillary texts (poster and magazine cover) for promotional purposes. It analyzes a marketing campaign called "Changeling" as inspiration. For their own campaign, they feature the protagonist Sophie Baker prominently across all products to create a strong, recognizable brand. Key elements like the title, tagline ("I will find her") and font are also consistent. Conventionally, the poster and magazine cover feature close-up images of Sophie with tense facial expressions to suit the genre and attract the target audience while differentiating the products from other films.
Question 2 (amy keen) (1)
The document discusses the importance of brand identity in film marketing and analyzes the brand identity used in the marketing campaign for the film "Room." It then compares this to the brand identity created for the marketing of the film "Exposed." Key aspects kept consistent between the poster, teaser trailer, and magazine cover for "Exposed" included the yellow color scheme, title font and graphics, inclusion of the tagline, and focus on the main character Ivy through imagery of her eye and expression. The goal was to clearly convey the narrative and genre of the story across marketing materials through visual and textual elements of the brand identity.
Q1
This document discusses how the media product uses and challenges conventions of real film posters and trailers. It analyzes several film posters for quirky dramas that use similar color schemes and compositional elements. The created poster focuses on the main characters in the center and uses the same colors and fonts for branding consistency. The teaser trailer takes influences from 500 Days of Summer and Nowhere Boy in using title sequences and company identifiers. Shots of characters are implemented to show emotion and quirkiness through body language. The magazine cover is influenced by Total Film in layout, with the title, main character images and consistency of style.
Question 2
The document discusses the construction of a brand identity for a new soap opera product called "Spicer's Life" targeted at a young audience. Key elements of the brand identity included using a logo with a unique font, naming the product in a memorable way, associating it with the E4 television channel, maintaining consistent character and color schemes across promotional materials, and portraying the characters and plot in an exaggerated yet relatable style for viewers. Some challenges were adhering to an existing magazine's branding conventions for the magazine cover promotion.
Typography change
The group was editing their poster for a horror film using Photoshop. They enhanced lighting and added credits and logos. The fonts they initially chose for the title and slogan did not fit the theme, so they browsed fonts on 1001Fonts and selected Citizen Dick and Scratched on X-RAY instead. These fonts better conveyed an eerie effect and fit the horror film's theme by representing the irreversible scars suffered by the main character.
Question 2 (amy keen) (2)
The document discusses how brand identity was developed across teaser trailers, posters, and magazine covers for the film marketing campaign of "Exposed". Key aspects of brand identity that were kept consistent included the use of the color yellow, same fonts and graphics, and conveying the narrative through props and character portrayal. Specific elements like Ivy's eye and a keyhole were featured in both the poster and teaser trailer to represent her entrapment. While magazine covers have less design control, similarities like Ivy's costume and body language were maintained to link it back to the overarching brand identity.
Poster development and final poster design
This document summarizes the development process for a movie poster design for The Lion King. It describes how the designer began with simple elements and gradually added more detail and characters. Texture was added to the characters to combine aspects of the original film and upcoming remake. Details like eyes, mouths, shadows, and glows were edited. Company logos and credits were included at the bottom following research. The final design aims to be detailed like contemporary posters but also minimalist, incorporating key motifs from the original film in a balanced composition.
Panjaa branding proposal
1. Pawan Kalyan is one of the biggest superstars in Tollywood known for his roles as the college student, lover, younger brother, and revolutionary among others.
2. Some of his most successful films at the box office include Jalsa (2008), Annavaram (2006), and Balu (2005) which collected Rs. 40 crores, Rs. 24 crores, and Rs. 21 crores respectively.
3. His upcoming film Panjaa starring Pawan Kalyan and Sarah Jane Dias is set for release in December 2011 and expected to be highly anticipated given Pawan Kalyan's huge fan following in Andhra Pradesh, Karnataka, and Tamil Nadu.
Question 2 ALEX MATEUS
By analyzing the marketing campaign for the film "Warm Bodies", the document discusses how brand identity was created through consistent use of colors, taglines, and imagery across multiple posters. It then summarizes how the author applied these lessons to create strong brand identity for their own film project through a coordinated color scheme, focus on the main character, and matching style and elements across a film poster, magazine spread, and teaser trailer.
Media studies eval questrion 2
The document discusses how the media product, a horror film magazine and trailer, uses and develops conventions from real media products. Specifically:
1) The magazine design takes visual cues from other film magazines like large mastheads, sans-serif fonts, and limited sales lines. Color and font choices are meant to stand out.
2) The poster design is inspired by "Sinister" with a desaturated color scheme, serif font, and emphasis on lighting effects. It includes standard horror poster elements.
3) The trailer uses techniques like handheld camera shots and a forest setting to create an immersive experience, as informed by research on effective horror conventions. Symbolic accessories reference religion without crossing ethical lines
Evaluation question 1
Our film poster, magazine cover, and film trailer effectively use conventions of real media products in these three ways:
1) The poster uses conventions like prominent central imagery, taglines, and credits that are typical of movie posters.
2) The magazine cover mimics real magazines with elements like film artwork, taglines, free offers, and barcodes.
3) The film trailer employs standard techniques of establishing shots, close-ups, text effects, and cuts that build suspense seen in thriller trailers.
Research task on film compaines logos
This document summarizes and analyzes the logos of three major film companies - MGM, Dreamworks, and Universal.
The MGM logo uses a lion and gold coloring that presents the company as prestigious. Dreamworks' logo shows a boy on the moon to represent chasing dreams. Universal's globe logo aims to market to all of society with its name.
All three logos conform to industry conventions through polished, formal presentations. The authors suggest adapting elements from these established logos, like MGM's colors or Dreamworks' innovation, to create an intriguing logo for their own group.
Question two powerpoint
1) The document discusses the branding and identity of the project "Spicer's Life", a soap opera targeted at teenagers.
2) Consistency was key to the branding - the same fonts, colors, logos and characters were used across the trailer, magazine covers, and other ancillary materials.
3) By maintaining a consistent youthful, casual branding identity focused on the main character Jamie Spicer, the project aims to effectively promote itself and stand out to its target audience.
Soap trailer evaluation
The document summarizes Emma Hardy's evaluation responses for an OCR media studies assignment. It discusses how her soap trailer product develops and challenges existing soap opera conventions through the use of similar shots, editing techniques, and branding. It evaluates how effectively the trailer combines with ancillary magazine cover and poster texts through consistent branding, fonts, and themes. It also reflects on learning from audience feedback and use of media technologies.
Media evaluation
The document discusses teaser posters and the final film poster for a short film targeted at a young audience. It describes keeping the title central and in the same font style across posters. The teaser posters had different colored backgrounds to distinguish them while maintaining the same branding. The final poster combined elements from the teasers and included the release date and a magazine review. An article for the film in Empire magazine used a bold black, white, and gray layout with Polaroid photos to appeal to its male audience while showcasing the look and style of the short film.
Question 1
This document evaluates a student media project that created a music video for Florence + The Machine's "Dog Days Are Over." The summary discusses how the student project both used conventions from real music videos as well as challenged conventions:
- It took inspiration from Florence's 2008 video but developed its own Gothic circus-themed narrative. Character designs like the Joker-inspired clown also challenged conventions.
- Locations like forests drew from Florence's videos but added variety. Sound and editing choices like changing music tempos also challenged conventions.
- The digipak design drew from Florence's use of nature backgrounds but added its own collage elements. Photos also mimicked those in Florence's booklets.
Evaluation Question 2
The document discusses the brand identity of a film marketing campaign. It analyzes the marketing tools created - a teaser trailer, film poster, and magazine cover - for how effectively they establish a consistent brand identity. Specifically:
- The tools use similar dark color schemes, fonts, and shots of the main characters to clearly link them together and ensure the audience recognizes they are promoting the same film.
- Elements like the blue and red colors, thriller-inspired imagery and minimal text create a sinister feel that matches the psychological thriller genre.
- By modeling the campaign after the successful identity of The Butterfly Effect, the document expresses confidence that the clear and cohesive branding across all the tools will be an effective way
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Institutions research
Universal Studios is one of the "Big Six" Hollywood film studios, founded in 1912. It owns subsidiaries like Universal Animation Studios and Focus Features. The Universal logo features the Earth with the word "Universal" arching around it in white and gold, representing heaven.
Paramount Pictures is another "Big Six" studio, founded in 1912. It is owned by Viacom and owns many production companies. Its logo features a mountain peak with 22 stars in an arch and the word "Paramount" representing being supreme.
Pixar Animation Studios was founded in 1986 and is owned by Disney. Its logo features the word "Pixar" in a serif font with a white background. To make it more
Medialgoo
Studios and producers use logos at the beginning of films to develop audience familiarity and associate themselves with certain genres. However, they often edit their logos to increase publicity for new films, such as Pixar adding characters from upcoming films to their logo. Producers relate to specific genres through consistent logo design features like color schemes, sounds, and music. For example, DreamWorks uses melodic music to represent their peaceful films. The document then discusses techniques for animating and editing logos to suit different film genres.
What kind of media institution might distribute your media product and why
The document discusses choosing a media institution to distribute a film. It describes selecting DreamWorks due to their distribution of inspirational horror films like The Ring. DreamWorks is a well-known company founded by Steven Spielberg. The document also proposes a new fictional distribution company called Paranormal Pictures that would specialize in horror films, with a logo featuring white noise on a fuzzy television screen. The goal is to distribute the film worldwide to build a larger audience for the British horror film.
What kind of media institution might distribute your media product and why
The document discusses choosing a media institution to distribute a film. It describes selecting DreamWorks due to their distribution of inspirational horror films like The Ring. DreamWorks is a well-known company founded by Steven Spielberg. The document also proposes a new fictional distribution company called Paranormal Pictures that would specialize in horror films, with a logo featuring white noise on a fuzzy television screen. The goal is to distribute the film worldwide to build a larger audience for the British horror film.
Film institutions
This document analyzes the logos of three major film institutions: Warner Bros., Columbia Pictures, and DreamWorks. The Warner Bros. logo depicts a gold crest implying wealth and influence. The Columbia Pictures logo features a statue holding a torch representing power and authority. DreamWorks' logo shows a boy on the moon fishing in clouds, symbolizing dreams and their target younger audience. All three logos have evolved over time but maintain their original symbolic concepts to effectively represent the institutions.
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Naomi created a timeline of potential titles for their opening based on an analysis of Napoleon Dynamite titles. She also researched appropriate fonts for horror films to design fitting titles. The production team decided to use video Naomi took of bats at London Zoo for a new horror-genre specific institution logo, finding it more effective than an alternative jellyfish logo. Naomi designed the main title in After Effects as a cursive writing that shatters, representing the genre and themes.
Institutional logo research
- NBC Universal is the parent company of Universal and owns many television networks and production companies including NBC, Universal Pictures, theme parks, and Focus Features.
- The Universal logo signifies the institution as powerful and separate from the world, shown in space with a bold golden title on a black background to grab attention.
- Reliance Entertainment is the parent company of DreamWorks which co-produces films with other companies. The DreamWorks logo uses celestial imagery above clouds and moon to symbolize happiness and power above others.
- Warner Bros has had several parent companies over the years and its logo also features a background of clouds and skies, with its initials and title written in shiny gold to represent wealth and high
Institutional research
This document analyzes and summarizes the logos of three major film studios - Warner Bros., Paramount Pictures, and DreamWorks. It discusses the key elements and symbolism used in each logo, such as clouds representing imagination and fiction for Warner Bros., mountains peeking through clouds implying fantasy for Paramount, and clouds, sky and moon highlighting dreams for DreamWorks. The logos aim to represent each company's focus on creative and fictional entertainment through visual symbols.
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What kind of media institution might distribute your media product and why
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Production companies and their logos
- 1. Film Production Companies and their logos SHANIA STEELE A2 MEDIA STUDIES
- 2. Columbia Columbia Pictures have used an original picture of a women for their logo. This woman has always been used in their logos over the years.
- 3. Walt Disney Pictures Disney have used their trademark castle for the logo of their production company. This is seen at every Disney feature.
- 4. Dreamworks Dreamworks have used their title and linked it to their logo with the idea of clouds being ‘dreamlike’.
- 5. Film 4 Film 4 have incorporated their title into the logo with the 4 being the main focus of the logo.
- 6. Paramount Paramount have used a picture of a mountain which links in with the title of the production company.
- 7. Pixar Pixar have used a lamp in their logo to replace the I as it looks like an I to create a different style to the logo. It is plain and simple.
- 8. Sony Sony has used the black and white theme to provide a logo that stands out.
- 9. Universal Universal have used the name of their production company and used the earth in the middle of space for their logo. This links to the name of their production company.
- 10. Warner Warner has used the initials to form the logo of their production company. This makes them personally part of the production company identity.
- 11. Warp Films Warp Films uses a black and white logo. The black sphere shape behind the black lightning style shape with the white writing of the name of the production company makes the name stand out and is a simple design.
- 12. Working Title Working Title uses the colour blue as the primary and only colour for its logo. This keeps it plain and simple. This can also make it stand out.