The document discusses choosing a media institution to distribute a film. It describes selecting DreamWorks due to their distribution of inspirational horror films like The Ring. DreamWorks is a well-known company founded by Steven Spielberg. The document also proposes a new fictional distribution company called Paranormal Pictures that would specialize in horror films, with a logo featuring white noise on a fuzzy television screen. The goal is to distribute the film worldwide to build a larger audience for the British horror film.