Logos are graphic symbols that promote brand recognition for companies and organizations. Effective logos use a limited color palette, such as red to convey passion or blue for trustworthiness. Famous logos analyzed in the document include Toyota's three ellipses representing customer/product/progress hearts, BMW's propeller shape honoring its aviation history, Apple's reference to forbidden fruit, FedEx's arrow between "E" and "X" showing forward thinking, Google's breaking of rules with simple colors, Adidas's slanted stripes resembling a mountain, and Amazon's arrow from A to Z representing its wide product selection. The document concludes by listing a morning shift team of five people.

1. THE IMPORTANCE OF
LOGOS IN COMPANIES

2. WHAT IS LOGO?
Is a graphic mark, emblem, or symbol commonly
used by commercial enterprises, organizations and
even individuals to aid and promote instant public
recognition.
Logos are either purely graphic or are composed of
the name of the organization.

3. WHAT IS THE MEANING OF THEIR
COLORS?
 The most effective logos make use of a few colors,
so you have to try these have a sense.
 Use the red to convey feelings of passion, danger
and excitement. Purple is the color of royalty and
wisdom. And if you want customers to feel they are
loyal, trustworthy, and tolerant, blue could be a good
color. Gray, black and navy blue can help you
establish a sense of professionalism and reliability.

4. FAMOUS LOGOS
TOYOTA
 The three ellipses seen in the logo for Toyota
represent three hearts: the heart of the customer, the
heart of the product, and the heart of progress in the
field of technology

5. BMW
BMW has a history in aviation and its logo stays true to
its roots. The blue and white represent a propeller in
motion with the sky peeking through. In fact, BMW
had a role in World War II as a creator of aircraft
engines for the German military.

6. APPLE
The Apple logo represents the forbidden fruit from the
“Tree of Knowledge” in the Biblical creation story of
Adam and Eve.

7. FedEx
This logo is so creative. If you look closely you will see
the arrow between the letter ‘E’ and ‘X’, which
represents the company’s forward thinking ways and
outlook towards the future.

8. GOOGLE
The Google logo has four primary colors in a row
then it’s broken by a secondary color. This was
entirely intentional. Google wanted to show that
they don’t play by the rules and are also playful
without making the symbol bulky. To do that,
they just used simple letters and colors.

9. ADIDAS
The Adidas logo looks like a mountain to
represent the obstacles that people need to
overcome. Originally the logo was just three
stripes and didn’t stand for anything. So they
kept the three stripes and just made them
slanted to resemble a mountain.

10. AMAZON
 You may have thought the arrow looks like a smiley
face, meaning Amazon’s main mission is to make
their customers happy. But notice the arrow is
pointing from the a to the z. This represents the fact
that Amazon has a large variety of items for sale,
from A to Z.

11. 503 MORNING SHIFT
TEAM
CASTRO GONZALEZ TANIA VICTORIA
GARCIA DURAN REGINA
LIMON GARCIA FATIMA GPE
JIMENEZ ROMERO LITZY NALLELY
MANJARREZ VILLEGAS MITZY RENATA