This document summarizes how the media product, including a magazine cover, movie poster, and trailer, uses and develops conventions from real media while also challenging some conventions. It conforms to conventions like including mastheads, cover images, barcodes, and movie titles as the largest text. It challenges conventions by adding a lens flare in the masthead, using a black backdrop instead of a busy background, and including a website link on the poster. Sound effects and shots of characters running and screaming also conform to horror genre conventions.