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1) The document discusses the branding and identity of the project "Spicer's Life", a soap opera targeted at teenagers. 2) Consistency was key to the branding - the same fonts, colors, logos and characters were used across the trailer, magazine covers, and other ancillary materials. 3) By maintaining a consistent youthful, casual branding identity focused on the main character Jamie Spicer, the project aims to effectively promote itself and stand out to its target audience.

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Question Two : How effective is the combination of your main products and ancillary texts? Done BY Hawa Lorgat
Brands? ,[object Object],[object Object]
[object Object]
Why does branding matter? ,[object Object],[object Object],[object Object],[object Object]
How does this effect our project? ,[object Object]
Our brand image? ,[object Object]
Spicer's Life & Hollyoaks ,[object Object],[object Object],[object Object],[object Object]
Female gaze heavily gender orientated Sex appeal which attracts the target audience Casual clothes to show enigma Logo to show Spicers life and E4
Consistency Of our Brand identity ,[object Object],[object Object],[object Object]
Spicer's Life Brand identity: #1 ,[object Object]
Spicer's Life identity: #2 ,[object Object],[object Object],[object Object]
Spicer's Life Brand identity: #3 ,[object Object]
Spicer's Life Brand identity: #4 ,[object Object],[object Object]
Spicer's Life Brand identity: #5 ,[object Object],[object Object],[object Object]
Spicer's Life Brand identity: #6 ,[object Object],As you can see in both these stills they have the same background which is blue. Also the font used was consistent.
Spicer's Life Brand identity: #7 ,[object Object]
Spicer's Life Brand identity: #8 ,[object Object]
Spicer's Life Brand identity: #9 ,[object Object]
Finished Posters
Finished posters: #2
Finished Magazine Cover
Spicer's Life Commercial ,[object Object]

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Question two powerpoint