Through the use of various film techniques, the document discusses how the production challenges conventions of music videos while representing certain social groups. Costumes, locations, and non-stereotypical scenes are used to introduce characters in a mysterious way. The production creates a sense of branding through the album cover, which hints at the genre through glasses of different colors. The video would be distributed on large platforms like MTV to engage a wide audience without targeting a specific class. Various software like Adobe Premiere and cameras were used to edit footage and capture shots for the project.

1. Evaluation
Questions
QUESTION 1

2. How do your products use or challenge
conventions and how do they
represent social groups or issues?

3. Through combination of titles, credits, costumes, camera angles and editing, I have tried to
develop and challenge some of the forms and conventions of real media. As I have been
focusing on “POP” music genre, my major focus has been on the opening style of such kind
of music videos , which successfully managed to convey the theme.
Like other pop music videos, my video attracts a large number of women, couples and
families, including the target audience. Though, I have adapted the stereotypical ways used
by most of the music video makers, but my product is not a copy of any product, I have
given my own exclusive touch to my final product as well, which is very much reflected. For
example, I have used different kinds of shots and there are a large variety of shots used ; I
could have removed those scenes in the editing process, but I did not do that purposely, in
order to develop a rare kind of effect which was in my mind and successfully, I did that.
Costumes and locations have also played important roles in the creation of this video, which
does follow most of the conventions of real media, but at the same time challenges them as
well. Rather than putting stereotypical styles and locations, like the hero and heroine bump
into each other or places like cafeteria, houses, typical morning bed-room scene and etc, I
chose a different style for introducing the characters of my video, which is quite mysterious
due to which the audience will find this clip attractive. The starting of my video does not
resemble any other video as I have used my own instincts and ideas to create the video.

4. Evaluation Q2
How do the elements of your production work
together to create a sense of ‘branding’

5. Different music artists use different ways to create brand name. They use television , media
channels , radios , poster , billboards and posters to let people know about their product and
have an idea about it. There are teasers reveled for music videos which do really attract the
audience .
In my production work I made a digipak for my music album , however I think that it has really
crated a sense of branding as from the cover you could judge the genre and it attracts the
audience
Above picture is my album cover , looking at this picture we can have a idea that what kind of
genre would be of the music video . The glasses hes wearing created a sense of branding as one
glass is black and one is blue.

6. Evaluation Question 3
How do your products engage with the audience
and how would they be distributed as real media
products?

7. DISTRIBUTION
If i had to pick a distribution company for my video it would certainly be MTV or
ARY music. The company has operations in various countries across the globe and
has a very large audience. It is a well known company across the globe.
Distribution Platforms
There are various distribution platforms available, like Blu-Ray, cinema, home DVD
and Online also. It depends on the budget and genre of the music video whether
it is for commercial purpose or not.
Promotion
Promotion of such projects is relatively easy, however the effectiveness depends
on efficiency of methods used. To promote my video I have many social sites, like
Facebook, the video could have its own website, posters and trailers on highly-
watched television channels.
TARGET AUDIENCE
There is no particular class I am are targeting in this video. Since it's a genre related
to the almost everyone , the target is al kind of people

8. Evaluation Question 4
How did you integrate technologies – software,
hardware and online – in this project?

9. In the making of my media product, I used two different cameras which were Nikon D3100
and Nikon D70. the issue with one of the cameras was that I was unable to use same frames
on the cameras. I had some lighting issues too. which were solved by these cameras.
I used a tripod to try my best to have a perfect shot.
For editing I used Adobe premier for the first time however it was really different as I was
using it for the first time. Cutting and Compiling the raw footage from both of the camera's
was done by the Razor Tool.
In this Project slideshare also helped a lot to make presentations regarding the band logo
and making of digipak. I also used Adobe Photoshop was used to make my music digipak. I
used Adobe Illustrator to make the logo.