The document discusses editing a print ad for a documentary about running. It describes cropping the image tighter, removing imperfections in the background, and converting it to black and white to make it stand out more. It then details duplicating and motion blurring the legs to give the impression of movement and running. Finally, it mentions adding the BBC logo and including the title, tagline, date, and time at the bottom in smaller white writing with black outlines.

1. Editing The Print ad.
Danielle Niccolls

2. We began by taking a picture
of a group of runners after
looking into Nike’s adverts
and seeing that they mainly
used close up of feet/legs.
We decided crop the image
smaller to make it a tighter
frame and more defined.
We then used the patch tool
on photoshop to remove the
bind from the background and
the lasso tool to remove any
imperfections in the
background/things that were
not needed. We then decided
to make it black and white to
make it stand out more as the
colours did not work as well
with the image.

3. We then had to duplicate the
legs enough times to motion
blur them and make the legs
more effective with the
running genre. We did this to
create the effect of running
and to display that they were
actually running to fit it in
with the documentary. The
audience said that they
preferred this to the original
photo as it connoted
movement an they could
automatically see that they
were running and what the
narrative of our documentary
was.

4. The final thing that we
needed to do was to add
the BBC One logo, we added
this into the centre of the
poster and added the Title,
Tagline , date and time
underneath in smaller
writing. We stuck to white
writing with a black outline
to make it stand out.