McDonald's has gone through different stages of its product life cycle since being founded in 1940. It first saw strong growth as it introduced fast food to customers in the US. It then reached maturity facing more competition and concerns about health issues. McDonald's responded by expanding its healthier options to adapt to changing customer demands.

1. 2015 April
Product life cycle of Mc Donald
Nguyen Xuan Quang

2. AGENDA
✤ What is product life cycle?
✤ What is Mc Donald?
✤ Product life cycle of Mc Donald
✤ Q&A

3. ✤ What is product life cycle?

4. ✤ What is Mc Donald?
Fast food
US
1940
28.1billions $

5. ✤ Product life cycle of Mc Donald

6. introduction & growth

7. maturity
* Competitors
* Health information
* Healthy fast food

8. Q & A

9. Thank for your listening