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A comparative pricing evaluation of the edible oil
market in Dhaka.
 Prepared by
Azas Shahrier
RUPCHANDA
FORTIFIED
SOYABEAN OIL
• Rupchanda, the “numero-uno” in the branded edible oil
category, was lanched in 1996. In just over a decade,
Rupchanda has almost single-handedly transformed the
soyabean oil category and taken steps to sensitize the nation
about the vitality of staying fit and healthy.
• When Rupchanda made a foray with soyabean oil, the edible
oil market was commodity-driven and the consumer
awareness was extremely low. The market was dominated by
‘loose selling’- oil in readily packaged format was an unknown
concept. From entering a category at a time when it was
completely commodity driven to building a brand that today
resonates with ‘happy family moments’ – a consumer need-
state, transcending category level associations is
phenomenal. Every marketing activity in all spheres of
Rupchanda Soyabeal Oil is crafted and executed with the
focused intent of improving the quality of life of its
consumers.
• Rupchanda Fortified Soyabean Oil has been awarded as “the
best edible oil brand” in Best Brand Award for four
consecutive years, since the inception of the award. In 2013,
Rupchanda Fortified Soyabean Oil also secured 4th place in
top 30 brands of Bangladesh, across all categories.
RUPCHANDA FORTIFIED SOYABEAN OIL
PUSTI
Soyabean Oil
• Shabnam Vegetable Oil Industries Ltd.
In vast 3,30,246 sq ft facility, SVOIL is producing popular
consumer products like Family Palm Oline, Hilsa Palm Oil, Pusti
Vanaspati, Hilsa Vanaspati (Hard & Soft), Pusti Atta, Pusti Maida,
Pusti Bran, Pusti Suji, Pusti Mustard Oil, Panja Mustard Oil,Pusti
Refined Dal & Pusti Premium. As a result of our strict production
control we have been graded as 100% successful supplier by
Nestle Bangladesh Limited. Furthermore, implementation is
underway for the ISO-22000-2005 (Food Safety Management
System) accreditation besides progressive production facility
and capacity upgrades previously implemented.
• Super Oil Refinery Ltd
Incorporated as a private limited company in 1999, and with 4
fabricated steel-structured facility covering a total area of 149
decimal Super Oil Refinery Limited is in a class of its own.
Catering to both local and domestic consumer market SORL
manufactures Pusti and Family Soyabean Edible Oil to over 150
to 300 mt per day. With numerous dealers around the country
and extensive media and print coverage, Pusti and Family has
now become trusted household names all across Bangladesh.
PUSTI SOYABEAN OIL
SKU Size Dealer Price Trade Price MRP
½ Ltr. TK. 46.25/- TK. 48.75/- TK. 53/-
1 Ltr. TK. 91.50/- TK. 96.50/- TK.103/-
Teer
Soyabean Oil
Teer is a premium brand, which is also their first brand into
market. Based upon our corporate logo – “”, it emphasizes on
achieving all high quality products, which come to captivate the
heart of the consumers.
Hygiene is a key factor when one particularly produces food
items. At City Group they ensure all our production unit
maintains the highest levels of Hygiene while manufacturing
food items, as their business depends upon quality products.
It is not only the brand that speaks but also the relentless
pursuit of achieving excellence in our products. Each of their
flagship products under Teer is cared for with highest levels of
quality and assuring the strictest standards possible.
The word “” itself is an identity to itself and us. People recognize
Teer through, which has brought Teer the fame and fortune.
Each of our consumers throughout the country knows the brand
popularly as they would in any other brand.
Being of age and respected in the market, all the products under
holds a competitive market share that makes us proud.
TEER SOYABEAN OIL
TEER SOYABEAN OIL
SKU Size Dealer Price Trade Price MRP
½ Ltr. TK. 48.25/- TK. 50.75/- TK. 55/-
1 Ltr. TK. 93.50/- TK. 98.50/- TK.105/-
5 Ltr. TK. 490/- TK. 510/- TK. 540/-
TEER NATURAL OIL
SKU Size Dealer Price Trade Price MRP
½ Ltr. TK. 43/- TK. 44/- TK. 50/-
1 Ltr. TK. 79/- TK. 83/- TK. 88/-
5 Ltr. TK. 410/- TK. 430/- TK. 450/-
Fresh
Soyabean Oil
From food to transportation, from power development to real
estate - Meghna Group of Industries has every sector under its
wings to develop the country's economy. With its quality
products and outstanding brands MGI strives for enriching lives
all over the country.
Meghna Group of Industries is entirely a customer focused
company and has set a new standard since its emergence. It
promises to deliver. Purity, Quality, Safety & Freshness to its
consumers at all times.
The brand name, FRESH under which most of MGI's products
are available in the market, denotes the promises rightly to the
consumers. The FRESH brand assures to deliver with superior
taste enhanced health and wellness benefits.
FRESH SOYABEAN OIL
Loose/Unpacked Edible Oil in Local Market
• T.K Group of
Industries (PUSTI)
1. Shabnam Soya Oil
2. Super Oil
3. Palm Oil
• Citygroup (TEER)
1. Soyabean Oil
2. Palm Oil
• Meghna Group of
Industries (FRESH)
1. Soya Fresh
2. Palm
3. Super Oil
Loose/Unpacked Edible Oil MRP Rate in Local
Markets (Uttor Badda, Karwan Bazar, Malibagh Bazar, Mohakhali)
Category T.K. Group Citygroup MGI - Fresh
186 kg DRUM Shabnam TEER Meghna
Soyebean Oil BDT. 15600/- to 15700/- BDT. 15800/- BDT. 15700/-
Super Oil BDT. 14300/- N/A BDT. 14200/-
Palm Oil BDT. 13400/- to 13500/- BDT. 13500/- BDT. 13400/-
TIN (16 kg) Drum Price BDT. 1000/- to 1200/-
Soya BDT. 1360/- to 1370/- Drum Qty 186 kgs
Super BDT. 1280/-
Palm BDT. 1160/- to 1220/-
Loose/Unpacked Oil Price Deviation
THANK YOU
Research & Development

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Edible oil pricing in dhaka, bangladesh

  • 1. A comparative pricing evaluation of the edible oil market in Dhaka.  Prepared by Azas Shahrier
  • 2. RUPCHANDA FORTIFIED SOYABEAN OIL • Rupchanda, the “numero-uno” in the branded edible oil category, was lanched in 1996. In just over a decade, Rupchanda has almost single-handedly transformed the soyabean oil category and taken steps to sensitize the nation about the vitality of staying fit and healthy. • When Rupchanda made a foray with soyabean oil, the edible oil market was commodity-driven and the consumer awareness was extremely low. The market was dominated by ‘loose selling’- oil in readily packaged format was an unknown concept. From entering a category at a time when it was completely commodity driven to building a brand that today resonates with ‘happy family moments’ – a consumer need- state, transcending category level associations is phenomenal. Every marketing activity in all spheres of Rupchanda Soyabeal Oil is crafted and executed with the focused intent of improving the quality of life of its consumers. • Rupchanda Fortified Soyabean Oil has been awarded as “the best edible oil brand” in Best Brand Award for four consecutive years, since the inception of the award. In 2013, Rupchanda Fortified Soyabean Oil also secured 4th place in top 30 brands of Bangladesh, across all categories.
  • 4. PUSTI Soyabean Oil • Shabnam Vegetable Oil Industries Ltd. In vast 3,30,246 sq ft facility, SVOIL is producing popular consumer products like Family Palm Oline, Hilsa Palm Oil, Pusti Vanaspati, Hilsa Vanaspati (Hard & Soft), Pusti Atta, Pusti Maida, Pusti Bran, Pusti Suji, Pusti Mustard Oil, Panja Mustard Oil,Pusti Refined Dal & Pusti Premium. As a result of our strict production control we have been graded as 100% successful supplier by Nestle Bangladesh Limited. Furthermore, implementation is underway for the ISO-22000-2005 (Food Safety Management System) accreditation besides progressive production facility and capacity upgrades previously implemented. • Super Oil Refinery Ltd Incorporated as a private limited company in 1999, and with 4 fabricated steel-structured facility covering a total area of 149 decimal Super Oil Refinery Limited is in a class of its own. Catering to both local and domestic consumer market SORL manufactures Pusti and Family Soyabean Edible Oil to over 150 to 300 mt per day. With numerous dealers around the country and extensive media and print coverage, Pusti and Family has now become trusted household names all across Bangladesh.
  • 5. PUSTI SOYABEAN OIL SKU Size Dealer Price Trade Price MRP ½ Ltr. TK. 46.25/- TK. 48.75/- TK. 53/- 1 Ltr. TK. 91.50/- TK. 96.50/- TK.103/-
  • 6. Teer Soyabean Oil Teer is a premium brand, which is also their first brand into market. Based upon our corporate logo – “”, it emphasizes on achieving all high quality products, which come to captivate the heart of the consumers. Hygiene is a key factor when one particularly produces food items. At City Group they ensure all our production unit maintains the highest levels of Hygiene while manufacturing food items, as their business depends upon quality products. It is not only the brand that speaks but also the relentless pursuit of achieving excellence in our products. Each of their flagship products under Teer is cared for with highest levels of quality and assuring the strictest standards possible. The word “” itself is an identity to itself and us. People recognize Teer through, which has brought Teer the fame and fortune. Each of our consumers throughout the country knows the brand popularly as they would in any other brand. Being of age and respected in the market, all the products under holds a competitive market share that makes us proud.
  • 8. TEER SOYABEAN OIL SKU Size Dealer Price Trade Price MRP ½ Ltr. TK. 48.25/- TK. 50.75/- TK. 55/- 1 Ltr. TK. 93.50/- TK. 98.50/- TK.105/- 5 Ltr. TK. 490/- TK. 510/- TK. 540/-
  • 9. TEER NATURAL OIL SKU Size Dealer Price Trade Price MRP ½ Ltr. TK. 43/- TK. 44/- TK. 50/- 1 Ltr. TK. 79/- TK. 83/- TK. 88/- 5 Ltr. TK. 410/- TK. 430/- TK. 450/-
  • 10. Fresh Soyabean Oil From food to transportation, from power development to real estate - Meghna Group of Industries has every sector under its wings to develop the country's economy. With its quality products and outstanding brands MGI strives for enriching lives all over the country. Meghna Group of Industries is entirely a customer focused company and has set a new standard since its emergence. It promises to deliver. Purity, Quality, Safety & Freshness to its consumers at all times. The brand name, FRESH under which most of MGI's products are available in the market, denotes the promises rightly to the consumers. The FRESH brand assures to deliver with superior taste enhanced health and wellness benefits.
  • 12. Loose/Unpacked Edible Oil in Local Market • T.K Group of Industries (PUSTI) 1. Shabnam Soya Oil 2. Super Oil 3. Palm Oil • Citygroup (TEER) 1. Soyabean Oil 2. Palm Oil • Meghna Group of Industries (FRESH) 1. Soya Fresh 2. Palm 3. Super Oil
  • 13. Loose/Unpacked Edible Oil MRP Rate in Local Markets (Uttor Badda, Karwan Bazar, Malibagh Bazar, Mohakhali) Category T.K. Group Citygroup MGI - Fresh 186 kg DRUM Shabnam TEER Meghna Soyebean Oil BDT. 15600/- to 15700/- BDT. 15800/- BDT. 15700/- Super Oil BDT. 14300/- N/A BDT. 14200/- Palm Oil BDT. 13400/- to 13500/- BDT. 13500/- BDT. 13400/- TIN (16 kg) Drum Price BDT. 1000/- to 1200/- Soya BDT. 1360/- to 1370/- Drum Qty 186 kgs Super BDT. 1280/- Palm BDT. 1160/- to 1220/-
  • 15. THANK YOU Research & Development