McDonald's began in 1940 in California and is now the world's largest fast food restaurant. It operates over 34,000 restaurants across 119 countries, serving around 68 million customers per day. While politically well-suited for McDonald's business in its home country of the US, governments are increasingly regulating fast food marketing due to health concerns. McDonald's must also navigate economic, sociocultural, technological, and competitive forces in different international markets like China.