McDonald's is the world's leading food service retailer with more than 33,000 restaurants in 118 countries serving more than 67 million customers each day.
Ownership and management:
–NothernIndia-VikramBakshi'scompany Connaught Plaza Restaurants
–Western India-Amit Jatiathat is HardcastleRestaurants
McDonald's worldwide is well known for the high degree of respect for the local culture of each market it operates in.
In line with this respect for local culture, India is the first country in the world where McDonald's does not offer any beef or pork items.
Presentation on Marketing of McDonalds.
Presentation on Products of McDonalds.
Presentation on Pricing of McDonalds.
Presentation on Quality of McDonalds.
Presentation on research on McDonalds.
Presentation on SWOT anlaysis of McDonalds.
Presentation on BCG Matrix of McDonalds.
Presentation on Marketing of McDonalds.
Presentation on Products of McDonalds.
Presentation on Pricing of McDonalds.
Presentation on Quality of McDonalds.
Presentation on research on McDonalds.
Presentation on SWOT anlaysis of McDonalds.
Presentation on BCG Matrix of McDonalds.
This is a part submission as a requirement of Internship under professor Sameer Mathur, IIM Lucknow. The case study of my choice is Mc Donald's. Chapter No 11, Marketing Mangement, Kotler et al.
This is a part submission as a requirement of Internship under professor Sameer Mathur, IIM Lucknow. The case study of my choice is Mc Donald's. Chapter No 11, Marketing Mangement, Kotler et al.
A free version of McDonald's Corporation SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html
This presentation has identified strategic goals and directions at Mcdonald as a case study, also included the details explanation of the objectives of each strategic goals
This presentation is about how MacDonald's has created its presence in Indian Market and the unique techniques and ways it uses to create value for its customers enhancing the brand image.
1-HISTORY:
Richard and Maurice McDonald were pioneers of McDonald’s and the quick service restaurant industry. Ray Kroc was the founder of McDonald’s Corporation. McDonald’s success today is rooted in the work of all three.
In the late 1940s, Dick and Mac McDonald’s pioneers of McDonald’s were searching for a way to improve their little drive-in restaurant in San Bernardino, California, U.S.A.; they invented an entirely new concept based upon speed service, low prices, and big volumes. Word of its success spread quickly, in 1952 they had more than 300 franchising inquiries a month from all over the country. Joining of Ray Kroc in 1954, and foundation of the company that evolved into McDonald’s Corporation was the major turning point in the history of McDonald’s. McDonald’s is now the largest and best-known foodservice retailer.
2-INTRODUCTION:
McDonald’s is the worlds leading foodservice retailer with more than 30,000 restaurants in 121 countries serving 47 million customers each day.
It is one of the worlds most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business.
3-MISSION STATEMENT:
“Don’t worry about making money
Love what you are doing and
always put the customers first……
And success will be yours!”
4-OBJECTIVE:
“To satisfy the internal customers because they are the window to the external customers.”
5-HRM IN MCDONALDS:
McDonald’s is divided into five regions in the world, which are further divided into sub regions. As this organization is internationally owned, so all its decisions is taken from the head office, but they somehow changed to suit the different cultural backgrounds of the region.
As an organization is known by its well groomed and intelligent staff at to support and maintain its best quality at every level, so McDonald’s is also very careful when hiring for an employee. For that reason, its HR department is very efficiently working to make sure the best is hired. Here 95% of the workforce is restaurant based while 5% of it is in the official running of the organization.
6-RECRUITMENT:
McDonald’s corporation fills its position by:
Internal Sources
External Sources
INTERNAL SOURCES:
Filling open positions with current employees are often best source of candidates. At McDonalds job posting technique is used which means it publicizes an open job to employees and listing the job attributes like qualification, work schedule and pay rates.
EXTERNAL SOURCES:
External sources used by McDonalds are:
"Advertisement in Newspapers
"Advertisement on Website
"Internships
7-CONCLUSION:
McDonalds is one of the largest fast food companies in the world.
• They continue their path for success by keeping their consumers in mind regarding their product selection as well as their prices.
• They encourage their employees to do a good job, usually promotes from within, and offers several scholarship
Marketing Strategy which includes Consumer Analysis, Marketing Mix, Porter`s Five Force Model, PEST analysis, Competitive Scenario, STP and Break Even.
Indian Achievers-Male and Female as a part of Project Management AssignmentKartik Mehta
The rapid growth and development of the Indian Economy has increased the need for a common platform in order to discuss important issues of India's economic growth, Indian Achievers Forum has taken the initiative in this regard. Indian Achievers Forum is the partnership of business, professional and other representatives of the Indian community to define and discuss the key issues on the Indian economic agenda. It will provide a forum for the presentation and discussion of recent research, advocacy work and other initiatives by academics, activists and others on a wide range of topics, with the aim of generating constructive debate.
Bofors scam for the subject of Business Ethics and CSRKartik Mehta
The Bofors scandal was a major political scandal that occurred between Sweden and India during 1980s and 1990s, initiated by Congress politicians and implicating the Indian prime minister, Rajiv Gandhi and several other members of the Swedish and Indian governments who were accused of receiving kickbacks from Bofors AB for winning a bid to supply India's 155 mm field howitzer.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Purpose
– The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where green products are increasingly available.
Design/methodology/approach
– This paper reviews the theory of green marketing to identify how customers are persuaded to purchase greener products. It also reports the empirical results of a consumer survey on green marketing strategies by the questionnaire method. The survey questionnaires were administered to 150 respondents visiting various hypermarkets and supermarkets. The questionnaires were processed and analysed with the statistical programme SPSS, using descriptive, correlation and factor analysis.
Findings
– The findings provide some interesting clues regarding customers’ perceptions on environmental concerns and green products. Further findings suggest that most consumers have expressed a great interest in the protection of the environment and they are strongly concerned about the environment and its degradation. Hence, business executives should host workshops and seminars so as to educate customers on environmental protection and environmental‐friendly products. Results also indicated an overall positive correlation between effective green marketing strategies and customers’ purchasing patterns for green products. Therefore, there is a powerful urge for companies to promote green branding, eco‐labelling and green packaging strategies in order to encourage a greener pattern of consumption among consumers in Mauritius.
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– The paper suggests a stepping approach to consumer purchasing patterns for greener products could be exploited more within consumer groups that have strong environmental concerns and beliefs in Mauritius. The results also offer precious knowledge on the effectiveness of green marketing strategies which can assist both private and public enterprises in developing and designing appealing green products that will be favoured by customers.
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– Although green marketing has been an important research topic for several decades, hardly any research has been focused on the impact of green marketing strategies on consumer purchasing patterns in the context of developing countries. This paper has analysed the strength of environmental concerns and beliefs and has provided some insights on green marketing strategies and the various managerial implications have been fully addressed in order to favour the consumption of greener products in Mauritius.
Impact of green marketing on customer satsifaction and environmental safety -...Kartik Mehta
In recent years, concern about the environment has been highlighted in many areas of life. Our limited resources are damaged, the future of human life disturbs this planet, thus leaders and thinkers have to create a solution. The influence of green marketing tools have been analysed in this study, namely the eco-label, eco-brand and environmental advertisement. The sampling used was available cluster sampling. Tehran city is divided into four parts, North, South, East and West. The western and northern areas of the city were selected and we distributed our questionnaire. The sample size was 384 people.
Formulae and data was analysed using the Spearman correlation test and multiple regression analysis. The results show that environmental advertisement had the most significant effect on consumer purchasing behavior and eco-brand had the least effect.
High Performance Leadership lessons from movies and from world's top leaders ...Kartik Mehta
High performance leadership lessons from Chak De India and a great movie Lagaan!
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Financial accounting in Masters of Management Studies by Prof. Subhash DalviKartik Mehta
It's all about Financial Accounting:
Financial accountancy is governed by both local and international accounting standards. GAAP (which stands for Generally Accepted Accounting Principles) is the standard framework for guidelines for financial accounting used in any given jurisdiction. It includes the standards, conventions and rules that accountants follow in recording and summarising and in the preparation of financial statements. On the other hand, IFRS (International Financial Reporting Standards) is a set of international accounting standards stating how particular types of transactions and other events should be reported in financial statements. IFRS are issued by the International Accounting Standards (IASs).
“A report is a textual work made with the specific intention of relaying information or recounting certain events in a widely presentable form.”
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Work Better course on this topic will take you through the steps of writing concise reports, from understanding why they are writing reports; to requirement analysis and information gathering techniques required to write precise reports; to writing and proofreading; through to creating the final, professional product.
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How to Improve Your Presentation Skills:
Even the person with the worst stage fright in the world can improve his or her presentation skills. In fact, many amazing presenters are horribly nervous before they begin their big talk. To improve your presentation skills, all you have to do is learn to relax, have confidence in what you have to say, and follow a few tricks to connect with your audience. It takes time and patience to improve your presentation skills, but if you set your mind to it, you'll be wowing audiences and getting your point across effectively in no time.
What is A Business Proposal?
Unlike a business plan, which is written to run your company and raise capital, a business proposal is an unsolicited or solicited bid for business. There are two types of business proposal that can help you gain more business to grow your company.
Types of proposals
There are mainly three types of proposal:-
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The benefits of product placement can go well beyond on-screen exposure. You can promote the association with a film by generating internal and external promotional campaigns keyed to that movie. In-film branding inside commercial films is a highly cost-effective way to gain huge exposure and visibility at a fraction of the traditional advertising costs
Sales Management and Distribution Process at Dadar flower market in MumbaiKartik Mehta
I find myself waking with the sun to catch the Dadar flower market at its busiest. Although it is open all day, the market’s peak hours are 4 a.m. to 9 a.m. — shortly after the night’s deliveries have been unloaded.
I have barely left Dadar station when the sidewalks begin to overflow with flowers — vendors already fashioning their purchases from the market into bouquets and garlands, leading me toward the source like breadcrumbs on a trail. My steps quicken as the scent of jasmine blossoms grows.
Just outside the covered portion of the 720-stall market, I meet Surin and Suresh, seated on overturned crates behind their wares. They are both from Mumbai and have worked in the flower business for nearly 20 years. “This is our ancestors’ business, so we are doing it too.”
They point out bright-green tulsi leaves to me, explaining that they are used for “medicine and puja,” or special Hindu ceremonies. It isn’t until I get home and look up tulsi that I learn it is also known as holy basil, which explained why the market was so redolent of it.
Summer Internship Report on Developing business promotional strategies and ma...Kartik Mehta
Mumbai University Black book of summer internship report on the topic of developing business promotional strategies and marketing through digital media and social media marketing.
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EXISITING PROBLEM:
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CASE STUDY
Keyboard lovers bemoan their own as BlackBerry in trouble
BlackBerry could soon be leaving the phone business, which is worrying its loyal users who have refused to give up its devices.After teaching the world to type on tiny buttons, BlackBerry could soon be leaving the business of
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Jollibee Food Corporation-An International Expansion Case StudyKartik Mehta
A case study analysis, recommendations and solutions of the given questions from Jollibee Food Corporation on Global Expansion strategies.
Executive Summary:
Jollibee was a company originally established by the Tan family in 1975 as a family-owned ice cream parlor in the Philippines, but was soon forced to change its market caused by the oil crisis of 1977 - a factor which would have inherently caused the price of ice cream to double. Already established in the food industry and having overcome the initial barriers faced by those entering it, the Tan family successfully diversified the company to selling sandwiches. From that point, Jollibee began expanding their success by launching a total of five stores by 1978, founding what we see today as Jollibee Foods Corp.
Marketing Research Application Assignment on behalf of Alkesh Dinesh Mody Ins...Kartik Mehta
Marketing research application assignment includes:
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It's relevant to mention that Evian, as a global brand, has an strong esteem in its country of origin and is considered a strong local brand, which may have helped in its success as a global brand. Consumers in France have known Evian for many years and have developed a close relationship with it.
Evian is the most famous still water in the french market, as it's also in the rest of the world. It has a premium status in the market, and usually is three times more expensive than other brands of spring water in France, and this gap can be even broader in the rest of Europe, e.g. in the UK, Germany and Belgium.
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Indian Apparel Industry has carved out a niche in the global markets and earned a reputation for its durability, quality and beauty.
Changing consumer preferences - buying branded apparel and fashion accessories, Major boom in retail industry, People shopping at department and discount stores
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Marketing induction for the freshers of Alkesh Dinesh Mody Institute to give ...Kartik Mehta
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Logo evolution of Microsoft Windows and Reebok over the period of time from t...Kartik Mehta
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3. Contents:
• About the company
• How did it begin?
• TimeLine
• Market Share owned
• Core Values behind Success
• Benefits of CUSTOMER LOYALTY PROGRAM
• Loyalty Programs
• How the are Retaining its Customers
• CRM
4. Company Overview:
• McDonald's is the world's leading food service retailer with more than 33,000 restaurants in 118 countries
serving more than 67 million customers each day.
• Ownership and management
– Nothern India- Vikram Bakshi's company Connaught Plaza Restaurants
– Western India- Amit Jatia that is Hardcastle Restaurants
• McDonald's worldwide is well known for the high degree of respect for the local culture of each market it
operates in.
• In line with this respect for local culture, India is the first country in the world where McDonald's does not
offer any beef or pork items.
5. Cont’d...
• McDonald's has developed a menu especially for India with vegetarian selections to suit the
Indian palate, and has also re-engineered its operations to address the special requirements of
vegetarians.
• Special care is taken to ensure that all vegetable products are prepared separately, using
dedicated equipment and utensils. This separation of vegetarian and non-vegetarian food
products is maintained throughout the various stages of procurement, cooking and serving.
• So much so that the mayonnaise and soft serves are also 100% vegetarian, and McDonald's uses
only vegetable oil as a cooking medium in India.
• Established a benchmark in the sector of quick service restaurant
• Awarded many awards like the "Most Respected Company" for four successive years
6. How did it begin?
• Started in 1950’s
• Automobiles penetration among Americans and construction of highways
• Initially catered to suburban automobile owners
In India:
• There are over 310 McDonald's restaurants across the country, serving more
than 6.5 lakh customers daily in India.
• McDonald's success is built on a foundation of integrity. Millions of
consumers around the world trust our brand, as we earn it every day by
respecting our customers and employees, and delivering outstanding quality,
service and value.
7. Vision
“ To be the world’s best quick service restaurant experience.”
• To achieve their vision they are focused on three world wide strategies:
World Wide Strategies:
1. Be the best employer for people in each community around the world.
2. Deliver optional excellence to customers in each restaurant.
3. Achieve enduring profitable growth by expanding the brand and leveraging the strengths of
McDonald’s system through innovation and technology.
8. Market Share:
International Revenues
McDonald's International Revenues
Geographic Region
Percent of Total
Revenues
US 35%
France, Germany, UK 21%
Rest of Europe 14%
Australia, China, Japan 8%
Rest of Asia, the Middle East, Africa 8%
9. TimeLine:
• Launch of First McDonald's® Restaurant - 1996
• Introduction of Happy Meals™ - 1997
• Introduction of Drive thru - Kalamboli restaurant - 2001
• Launch of McDelivery - Bandra restaurant in 2004
• Introduction of Happy Price Menu™ - 2004
• Introduction of Global Menu - McNuggets™ - 2009
• Introduction of Breakfast Menu - October 2010
• Introduction of Global Menu - McSpicy™ April 2011
• Introduction of Global Menu - McFlurry™ October 2011
• Introduction of McValue™ Lunch Meals - January 2012
• Introduction of McEgg™ – August 2012
• Introduction of Masala Grill – April 2013
10. Success of any Organization depend upon its core business values:
• Our policies and practices in place, allow us to use our size and scope to help
make a difference.
• Customer is the core: The reason for our existence and the tremendous
success of McDonalds, is majorly due to our customers. Hence, we show our
appreciation to them by providing high quality food and services. Our goal is
quality, service, cleanliness and value for every customer, every time.
• People who define us: The true success of McDonalds, lie with the
employees of the company. Therefore, we provide opportunity, nurture
talent, reward achievement and develop leaders. As we believe that a team
of well trained professionals with rich and diverse backgrounds is essential
for continued success.
• Community Matters: We take the responsibilities that come with being a
leader, seriously. We help build better communities, in turn creating a better
world.
14. McCafé:
On October 14, 2013, McDonald's launched the first McCafé India in the South Mumbai
district of Mumbai.
15. National Breakfast Day promo:
During the promotion period, every customer who visits any
Breakfast Store during Breakfast hours shall be eligible to get a free
Veg. McMuffin or Egg and Cheese McMuffin.
McDonald’s will be celebrating the biggest breakfast activation by
serving more than 315,000 McMuffin sandwiches to customers all
over the country. On March 17, 2014, starting at 6:00 AM, all
participating McDonald’s breakfast stores nationwide are joining the
celebration to say “thank you” to its customers who start their day at
McDonald’s.
Each participating McDonald’s breakfast store will be giving away free
McMuffins to the first 1,000 customers at a first-come-first-serve
basis – that’s over 315,000 hot and fresh McMuffins to be given away
nationwide via Dine-In, Take-Out, and Drive-Thru.
20. Even Dissatisfied McDonald's Customers Are Likely To Return
The survey, conducted by market research company Consumer Edge Insight, revealed that though only 22 percent
of McDonald's customers said that they were "extremely satisfied" by their last visit to the fast food eatery (by far
the "lowest score in the survey“, according to the Consumerist), McDonald's still enjoyed one of the highest
"Intent to Visit Again" scores, with 64 percent of visitors saying that they are "extremely likely" to visit again.
Why customers who aren't typically satisfied with McDonald's keep going back for more?
Respondents put McDonald’s first in perceived value, convenient locations, and fast service.
So customers will put up with food that doesn’t knock their socks off if they can get it:
Easily, affordably and quickly,
-David Decker, president of Consumer Edge Insight, concurred.
“For quick-service restaurant patrons the most important factors that drive loyalty to a brand are good value and
convenience, with low prices and quick-service being very important as well,” he said. “McDonald’s has a clear
image lead on all of these factors… [Its] high repeat-purchase intention scores despite their lower satisfaction scores
illustrates the strength of their brand on the attributes that matter most to quick-service customers.”
According to the survey, "great-tasting food is only the 8th most important factor in driving [customer] loyalty" to
fast food chains.
22. Why do people like McDonald's ?
How does McDonald's attract and retain its customers ?
People like McDonald's because this food mode makes one think of childhood.
McDonald always invent new meals to have more clients. So McD makes menus with vegetables, fruits, mineral water and
products of warranty origins. McDonald's try to adapt to the different cultures and to the local tastes and people enjoy
that.
People like McDonald's because it allows to spend good time with
family and to make good memories.
They also created McCafé. There we can have breakfast or we can
make a break and eat or drink something. Indeed they have a variety
of quality coffees and refined cakes and pastries
Moreover, Wi-Fi is free in the restaurants. It attracts also students,
young people and people who travel.
23. “
If you work just
for money, you’ll
NEVER make it,
but if you love
what you’re doing
and you always
put the customer
first, success will
be yours.
“
RAY KROC - Founder of McDonald’s
24. Feedback and suggestion forms available at each outlet
Online feedback form for techno-savvy individuals
Information about upcoming products provided in website
Order through website
• Storage of all details like address, phone no, etc.
Special promotions during festivals as Indians tend to spend more at such events.