A detailed report on ONE PLUS (more specifically One Plus 3, and how it was a game changer for them). This report covers from their start till recent developments on One Plus 6, analyzing various aspects of research and development. The report consists of the following sections: Initial Marketing Strategy used, Macro Analysis, Legal Analysis, Economic Analysis, Socia-Cultural Analysis, Technological Analysis, Environmental Analysis, Micro Analysis, Target Market, Distribution Channel, Suppliers, Competitors, Customers, Current Target & Marketing Mix, SWOT analysis and Recommendations.
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
A detailed report on ONE PLUS (more specifically One Plus 3, and how it was a game changer for them). This report covers from their start till recent developments on One Plus 6, analyzing various aspects of research and development. The report consists of the following sections: Initial Marketing Strategy used, Macro Analysis, Legal Analysis, Economic Analysis, Socia-Cultural Analysis, Technological Analysis, Environmental Analysis, Micro Analysis, Target Market, Distribution Channel, Suppliers, Competitors, Customers, Current Target & Marketing Mix, SWOT analysis and Recommendations.
This is a presentation of mine and my classmate Begüm about the changing makeup patterns of Turkish women and how could L'oreal create a product for that changing environment. This presentation was made to Özlem Hesapçı, Associate Professor of Marketing at Boğaziçi University.
L'oreal is a well-known Brand and Shampoo product category is a mature category. This ppt highlights how L'oreal can come up with new marketing strategies to give a boost to their revenue growth in a mature product category. We have used some analytical marketing models along with some innovative idea to come up with this strategy.
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
This slide gives you the result of a secondary research on Shampoo Market in India.This research gives you the Shampoo market size,the different segments in the shampoo market,the different companies and their brands in shampoo market,prominent brands in consumer and B2B market,The SWOT analysis of Cavinkare and suggestion for Cavinkare.
L'Oréal brand La Roche Posay Brand Marketing Strategy Krishni Miglani
A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Covers customer insights, barriers and a brand communication plan along with channel level strategy
Learn more about the unique business where we are leading the pack and get ready to join a thrilling experience and a culture of excellence in a career with L’Oréal.
Media Planning for Kiehl's :
- The Media, Advertising, Consumer Relationship
- Brands, Markets and Consumer Understanding
- Objective setting and Budgets
- Media Weights and Scheduling Strategies
- Consumer Engagement and Digital Media
- Principles of Planning Media Strategy
- Media Mix decisions
- Media Plan
World-class? Awesome? Killer? Yuck. Are you using those words in your copy? Thanks to folks who left illustration-worthy comments on our first buzzwords slide show (15 Marketing Buzzwords to Stop using), we created this sequel of buzzwords to stop using right away.
L'oreal is a well-known Brand and Shampoo product category is a mature category. This ppt highlights how L'oreal can come up with new marketing strategies to give a boost to their revenue growth in a mature product category. We have used some analytical marketing models along with some innovative idea to come up with this strategy.
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
This slide gives you the result of a secondary research on Shampoo Market in India.This research gives you the Shampoo market size,the different segments in the shampoo market,the different companies and their brands in shampoo market,prominent brands in consumer and B2B market,The SWOT analysis of Cavinkare and suggestion for Cavinkare.
L'Oréal brand La Roche Posay Brand Marketing Strategy Krishni Miglani
A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Covers customer insights, barriers and a brand communication plan along with channel level strategy
Learn more about the unique business where we are leading the pack and get ready to join a thrilling experience and a culture of excellence in a career with L’Oréal.
Media Planning for Kiehl's :
- The Media, Advertising, Consumer Relationship
- Brands, Markets and Consumer Understanding
- Objective setting and Budgets
- Media Weights and Scheduling Strategies
- Consumer Engagement and Digital Media
- Principles of Planning Media Strategy
- Media Mix decisions
- Media Plan
World-class? Awesome? Killer? Yuck. Are you using those words in your copy? Thanks to folks who left illustration-worthy comments on our first buzzwords slide show (15 Marketing Buzzwords to Stop using), we created this sequel of buzzwords to stop using right away.
Get the scoop on how to engage customers on Facebook in these visual sketch notes, taken from Ekaterina Walter (author of "Think Like Zuck") at a MarketingProfs PRO seminar.
il Personal Branding come percorso di consapevolezza per favorire il raggiungimento dei propri obiettivi - personali e professionali -, valorizzando il meglio di ciò che si è e coordinando ciò che gli altri vedono, e quindi pensano, di noi.
A look inside L'Oréal's Divisions: Active CosmeticsL'Oréal Talent
Discover the most amazing brand portfolio in Active Cosmetics: Vichy, La Roche Posay, SkinCeuticals, Sanoflore and Roger & Gallet. Learn about Digital & Active Cosmetics and discover the awesomeness of the Dermocosmetics Market.
360° Marketing Campaign for OTOBI - Ad Maker 2014 - Round 2Sayem Faruk
Marketing campaign for a leading office furniture brand called OTOBI in Bangladesh. A 360° approach using multiple media channels. Winning slides for the second round of Ad Maker 2014.
Analisi web Customer Care con Social Intelligence | BEWEROIALTY
BEWE ha realizzato un'analisi sul tema del customer care su Facebook, attraverso il tool proprietario Social Intelligence (www.social-intelligence.it).
Beauty care e attuale scenario dei consumi: fatti, cifre, tendenze di sviluppoG&P communication srl
Laura Salibba - Client Business Partner Nielsen interviene alla Beauty Web Conference 2011, organizzata da Bellezza.it
http://www.beautywebconference.it/index.html
http://www.bellezza.it/
http://www.gepcommunication.it/
Scopriamo come Lean Startup può essere uno strumento fondamentale per il successo della nostra startup.
Presentazione tenuta al mini IAD di Vimercate (23 maggio 2015)
In this presentation I have tried to crisply cover 7 must components for a media brief. Most times its missed and the knowledge of these components can affect the media activity, platform & investment mix to a great extent. Hopefully useful for clients to know and agencies to use.
Dal Bilancio al cruscotto delle Competenze:
Competencies Positioning System (CPS). Il cruscotto di comando per individuare, misurare, sviluppare le
Competenze necessarie alla realizzazione dei risultati di business.
This was a project about the history of Chanel. I have searched and analysed a lot of books and magazines from which I could take some informations about this amazing and talented woman. The result is a power point which has to be a kind of resume of her story and best creations.
Dall'idea al business model La cassetta degli attrezzi - Irene CassarinoSardegna Ricerche
L'intervento di Irene Cassarino (The Doers) in occasione dell'evento "Prima di partire attiva la modalità lean startup" che si è tenuto a Pula (CA) e Sassari rispettivamente il 13 e 14 maggio 2015.
Primark’s Background Primark retails a diverse range o.docxstilliegeorgiana
Primark’s Background
Primark retails a diverse range of products for
Women- Men- Children - Home- Beauty-
Accessories - Confectionary
Primark’s Parent
company is
PRIMARK
IRISH CLOTHING RETAILER
Founded in 1969
The stores in Ireland are branded ‘Penneys’
(Primark, 2016)
308 Stores in Europe
Stores in America
Brands
Financial performance 2014- 2015
UK largest market
In 2015 sales were 13% higher than
2014
Like-for-like sale 1% ahead of 2014l
(reflects strong international
performance)
UK delivered a positive like-for-like
performance
France been the most successful
new market
US Dollar’s strength against the Euro
has caused an adverse effect on
margins (ABF, 2015).
650 660 670 680
2014
2015
PROFIT £m
4,600 4,800 5,000 5,200 5,400
2014
2015
REVENUE £m
Future store
expansion
2016
Plan to open 6 stores in US
and the first in Milan
(Mintel, 2016)
Adapted from Primark, 2016
(ABF, 2015)
Primark’s suppliers are located in Bangladesh,
China, India, Turkey and other locations
around the world. Primark is ‘ an international
brand with a global supply chain” (ABF., 2015).
Primark’s Existing Markets
US, UK, Ireland, Austria, France, Germany
Netherland, Portugal, Spain, Denmark,
Belgium (ABF, 2015).
(Adapted from Primark.com,2016)
Justification for Primark’s further International Expansion
Primark’s brand is perceived as
highly differentiated, with strong
image for good value for money,
offering fun and vibrant products
(Mintel, 2015a).
Primark is one of the
leading footwear
retailers in the UK
(Mintel, 2015b)
5.3 %
Footwear
Market
share UK
Financially strong
(ABF, 2015)
Active presence in social media
(Primark, 2015)
One of the largest clothing retailers in
Europe with sustainable growth (ABF,
2015)
After the problem in Bangladesh with a
factory, Primark keeps improving ethical
working standards by their Code of
Practice ensuring ethical working
conditions for their employees and
suppliers (ABF., 2015)
(Mintel, 2015 €)
(Adapted from Johnson et al ,2015, p.131)
W E A K N E S S E S
Primark’s brand reputation
affected by scandal due to
factory collapsing in
Bangladesh (Dobrin, 2013)
3.5
level
-19
level
(Adapted from Brand index, yougov.co.uk, 2013)
Primark ‘s e-commerce is
not developed yet
Primark totally dependent
on outsourcing,
manufacturing is risky due
to the power of suppliers
(Johnson et al ,2015).
BRANDINDEX
2013
S T R E N G H T S
Leading retailer in the UK
youth fashion gaining
excellent international
reputation (Mintel, 2014a)
Primark has the experience,
strengths and infrastructure to
grow and expand internationally
.
Primark posses strong marketing
skills, an affordable and appealing
product range and the capacity in
areas of production to satisfy their
markets’ demands (Muhlbacher,
Leihs and Dahringer, 2006). ...
I’m a young Pakistani Blogger, Academic Writer, Freelancer, Quaidian & MPhil Scholar, Quote Lover, Co-Founder at Essar Student Fund & Blueprism Academia, belonging from Mehdiabad, Skardu, Gilgit Baltistan, Pakistan.
I am an academic writer & freelancer! I can work on Research Paper, Thesis Writing, Academic Research, Research Project, Proposals, Assignments, Business Plans, and Case study research.
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Management Sciences, Business Management, Marketing, HRM, Banking, Business Marketing, Corporate Finance, International Business Management
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In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
Luxury and Cosmetics Market and Consumer Trends Chris Cadden
"Increase the digital effort — Luxury companies are behind in an increasingly digital world. New technology has changed the way companies do business, providing new communication channels, with buying behaviors evolving and the emergence of a new segment, the “millennials.” Immediacy is key, so there is a constant need to innovate within the digital world, which seems to contrast with the exclusivity known for its pole position at the core of the luxury market. Luxury brands have to manage dual aspects; namely to maintain their heritage and create long-term value while responding to consumers’ expectations and trying to offer instant gratification. Without innovation companies are risking losing ground to more dynamic, digitally savvy players." -Roberto Bonacina
How to do business in the Indian Market for Kiko Milano.Giacomo Caleffi
Let's pretend to start a new business activity in the Indian market for Kiko Milano cosmetics company. This is what I created after to have received a university assignment.
DepilatoCosmetics raising equity bp englishjmwslides
DepilatoCosmetics Raising Equity April 1st 2016 -Thanks to our Advanced Hair Removal Technology which targets the follicles, DepilatoCosmetics transforms hair removal, waxing and shaving into a moment of well-being.
As it known, conventional leadership approach remain incapable to produce and lead innovative approaches, new goods and services. Especially in Europe and Turkey, there is a gap between skilled innovative leader supply and demand. Market and in today’s world’s trends require leaders and young who they can catch up the era, and these skills can provide competitiveness and skilled at the point of easily employable young generations, generated new jobs for young people
Startup Stage - Local Deliveries & Logistics - Presentation by Gemma Sorigué, Co-Founder & CEO of Deliberry at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.
Chechen Refugee Camps TranscriptGreetings from Grozny Inside .docxchristinemaritza
Chechen Refugee Camps Transcript
Greetings from Grozny: Inside the Chechen Conflict
1
Chechen Refugee Camps Transcript
Speakers: Narrator, Rajap, Female, Male
NARRATOR: This is one of the refugee camps on Chechnya's borders. They are an ongoing affront to Russia, visible evidence that the war is far from over.
(Drums)
There are about a quarter of a million refugees here. Tens of thousands have been in tent cities since 1999, surviving on humanitarian aid and trying to maintain their culture and traditions.
(Drums)
It is a potent symbol of fear that these cramped, cold tents are preferable to life back home in Chechnya.
RAJAP: (Translated) This is where we eat and wash. It's all in one place. Here is the bedroom. My mother and sister sleep in this bed, and this is mine. Sometimes, when my cousin comes, we have to share the bed.
NARRATOR: Like many other of the refugees, 16-year old Rajap (ph) would rather try to educate himself than risk going back to school in Chechnya.
RAJAP: This is my English dictionary. It's a very good book. "Happy English" is its name. This is written by Stevenson, Kidnapped, a historical book. I also have some books written by Dumas and Arthur Conan Doyle.
(Music)
NARRATOR: For months now, the Russians have been threatening to send the refugees back to their homes and the checkpoints and cleansing operations of Chechnya, by force if necessary.
FEMALE: (Translated) This war is just a political game, and we're the pawns. But these kids don't understand that. If they did, they wouldn't be rushing off to die.
(Music)
MALE: (Translated) This war isn't ending. They get two or three recruits every month. We don't exterminate children like the Germans did, to eliminate them totally. So in a couple of years, they'll have plenty more of these 20 year-old fighters.
(Music)
RAJAP: I want to be a lawyer. Can I speak in Russian? (Translated) I want to be a lawyer and show that the truth will prevail, that you can't violate human rights. I'd like to become an attorney and defend human rights.
(Music)
[End of Audio]
From “Greetings From Grozny: Inside the Chechen Conflict.” Copyright 2012 by Films Media Group. All rights reserved. Adapted with permission.
Part I – Evaluating Sustainability business model opportunities
Clear Essence Cosmetics/ Bluefield Associates Inc. Five Forces
1) Threat of New Entrants:
· The cosmetics industry has a high threat of new entrants. Entering the market in Morocco Africa will be extremely easy because most of the products that are sold in Morocco are international and expensive.
2) Bargaining Power of Vendors:
· Clear Essence Cosmetics & BlueField suppliers have a high bargaining power due to the fact that the demand for cosmetics is high in the African market.
3) Bargaining Power of Customer:
· Bargaining power of customers is high due to up abundance of upcoming cosmetics and home cosmetics that could be easily made at home.
4) Rivalry Among Firms:
· ...
Business plan developed during the Entrepreneurship course in collaboration with Anton Bolotin, Anna Serõna, Daniel Spiridonov, Giacomo Zappoli, Ilja VaŠuta, Marta Suitslepp.
The team is definitely multicultural, with members from Estonia, Italy, Germany and Russia.
Similar to marketing plan for Inglot Cosmetics- from Poland to Turkey (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. Founded over 30 years ago in a small town of Przemyśl, INGLOT
Cosmetics is now one of the world’s leading manufacturers
in colour cosmetics. INGLOT currently has a presence at all major
beauty happenings and events around the globe, from the
runways of Fashion Week to the stages and sets of TV and
Broadway musicals.
The international expansion began in 2006 with the opening of the
first franchise in Montreal, Canada. Fast growth and
development of the company soon resulted in becoming
available in 57 countries on six continents. At the moment INGLOT
can be found at over 450 boutique stores, stands and retail
locations internationally.
INGLOT succeeded in combining the latest scientific
technology with intense and vibrant colours. Every product
consists of high-quality ingredients and is being sold at fair prices.
All INGLOT cosmetics are produced within the European union
and 95% of them are manufactured in INGLOT's own state of the
art facilities.
3. A wide range of colours and an impressive variety
of products is something that makes INGLOT stand
out of the crowd. The range consists of over 1,500
colours with over 450 ways to improve your lips,
600 ways to enhance your eyes, and over 300
ways to portray your face, while the extremely
rich collection of nail polishes consists of up to 400
shades
INGLOT constantly cooperates with world-
renowned makeup artists and colour consultants
to bring the latest colour, texture and form to the
market.
4. MISSION
• We are dedicated to producing high quality products at fair and
reasonable price, using only the best possible ingredients and raw
materials.
• Protect our planet
•Against animal testing
•Support community trade
•Defend human rights
5. MARKETING PLAN(4P)
Products:
Face :Under makeup Base
Concealer
Foundation
Powder
Blush
Freedom System: Removers
Eyelashes
Eyelash Curler
Makeup Cases
Cosmetic Bags
Nail Accessories
Foot Accessories
Applicator
Professional Tweezer
Brush Cleanser
Mirror
6. Eyes: Eye Shadow
Eyeliner
Brow
Mascara
Lips :Lipstick
Lip Paint
Lip Gloss
Lipliner
Nails:Nail Treatment
Nail Enamel
Nail Art Enamel
Dry & Shine
Hand & Nail Butter
Nail Enamel Remover
Nail Polish Corrector
9. PLACE
We are entering the new market and there is something to do.
Question is ’’ what is the best way for the distributing?’’
We have a product and we would like to be shareholder in the market.
We must establish good distrubuting channels.
Firstly we can establish branch system for the places which are selling
cosmetic products. We will need a warehouses in Istanbul, Ankara, Izmir and
Antalya. They are cities which are the most crowded in Turkey. And Turkey
has a developed cargo system so we can easily transfer to another cities of
Turkey from these places. Also we will establish a web site which will involve
every detail and kind of our product and we desire to reach all of the people
in Turkey by the this way.
10. Also, we think to attend some international and domestic organization such as
İzmir International Fair ( during 10 days), Istanbul Beauty & Care Fairs (4 times per
year) and Ankara Shopping Fest(almost 1 month). These organizations are
aroused interest by foreign investors ,turists and native people so these
organizations can help us to reach the people easily.
11. It is important to keep our
product in market. Internet and
television is the common
communication tools. We belive
that Inglot will succeed at
cosmetic sector in Turkey thank
to tradition and many years of
experience in cosmetic
production.We must have an
advertisement in the beginning
in this way we are easily
accessible to everyone. Also , we
desire to reach to our costumer
by using catalog .
On the other hand we should
apply discount on special days
(valentine day, mother’s day
etc.)
12. Print Advertising: Magazines such as Elle, Cosmopolitan Hey Girl
Digital Adv.:
e-mail marketing:in the from of attractive e-brochures to the
prospective clients.
social media marketing: facebook application which would enable
users to share various nail polish design using their own pictures and
also contest on Instagram is a great way for communication.
Saloon owners meet: The Inglot team should organise a meet for the
owners of big saloons. After the meeting should give VIP discount
card in this way they can use our products at their saloon.
Bilboard in almost all Metropolitan as well as Cosmopolitan cities.
Word of mouth - the best form of advertising because 70% of
consumers trust peer recommendations and only 18% trust
advertisements. Flyers distribution to get recommendations – to get a
positive effect on the business. Encourage people to talk about us.
13.
14. The strong points of the Inglot :
Tradition and many years of
experience in cosmetics production
Top world-class quality of the
products
A complex production basis with
access to qualified staff
A complex scientific base and
growing investments in research and
development
The Inglot’s producers’ long
experience on international markets
Experience in contractual production
Flexibility and the ability to adapt
Highly-developed company of
industry supporting the production of
cosmetics
15. The sales are slow moving
because of decreased consumer
spending.
Not fully effective communication
and management of tasks and
connections between the
numerous divisions of the
company
Women are scared of taking risks
and letting go of their traditional
and previously used products. So
much more work and effort should
be put in the advertising
department.
16. The company covers the needs of
women of all ages and all social
classes.
Inovation
Product and services expansion
The increase in the focus and
importance of beauty care in the Turkey.
17. Competition
Price wars
Saturation of market
Market leaders that dominate
the cosmetic industry.
18.
19. Political Analysis,
Turkey has a free market economy and also it is
possible directly foreign investment in Turkey.
On the other hand, it is important that stability in
Turkey is so good situation , however
developing economy shows us that Turkey is
one of the most convenient countries to invest
today’s world.
20. Economic Factors,
Let’s reseach the trade
relations between Turkey and
Poland and information about
Poland’s cosmetic import .
You can see the information
about import, export, balance
and volume year to year in the
below table between Turkey
and Poland.
21. YEARS IMPORT EXPORT BALANCE VOLUME
2006 1.060 1.437 -377 2497
2007 1.436 1.646 -210 3082
2008 1.587 1,978 -391 3565
2009 1.322 1,817 -495 3139
2010 1,504 2,621 -1117 4125
2011 1.758 3.496 -1738 5254
2012 1.854 3.058 -1204 4912
You can see the increase in
developing trade volume between
Turkey and Poland. During six years
trade volume increaced from 2.500
to 5000.
22.
23.
24. As is seen that share of import to Turkey is one of the lowest
amount among these countries so our target is to increase the
this low share of Turkey and to contribute the Poland’s import
volume.
25. Social-culturel factors
Turkey’s population is
approximately 76 million now
and as is seen in the table
structure of Turkey’s
population is so young. If we
mention about the
population of sex,
population of female is
approximately 38 million
and 19 million of it is
between 14 -45 years old.
Population of male is almost
same. As is seen, Turkey is so
suitable market for cosmetic
sector and we belive that
we will succeed at this
market with Tradition and
many years of experience in
cosmetics production
Social-culturel
factors
Turkey’s population is
approximately 76 million
now and as is seen in the
table structure of Turkey’s
population is so young. If
we mention about the
population of sex,
population of female is
approximately 38 million
and 19 million of it is
between 14 -45 years old.
Population of male is
almost same. As is seen,
Turkey is so suitable market
for cosmetic sector and we
belive that we will succeed
at this market with tradition
and many years of
experience in cosmetics
production
26. Technological factors,
Today’s world internet is very
common tool and we can use it for
everything.We can establish web site
for product and make a online sell for
part of Turkey.Our product should
produce in a healthy environment so
we need a technology.We can
determine quality and realibility.
28. New chemical legislation in
the EU: from 2008
chemicals imported into
Europe in amounts at 1
tonne per year (including
mixtures) will need to be
registered with anew
European Chemical
Agency (ECHA) in Helsinki.
Ban on the sale and
marketing of animal-tested
cosmetic products through
out the EU from March
2009.
SOURCE : Health and Safety
30. 10 Reason to Invest in Turkey
1-Successful Economy :
Booming economy; more than tripling its GDP, reaching USD
786 billion in 2012, up from USD 231 billion in 2002
Stable economic growth with an average annual real GDP
growth rate of 5 percent over the past decade.
16th largest economy in the world and 6th largest economy
compared with the EU in 2012
2-Population
A population of 76 million
Largest youth population compared with the EU
Half the population under the age 30.1
Young, dynamic, well-educated and multi-cultural population
31. 3-Liberal and reformist investment climate
4- Centrally located
5- Qualified and compatitive labor force
6-Infrastructure
7- Low taxes and incentives
8- Energy corridor and termınal of Europe
9- Customs Union wıth the EU since 1996
10- Large domestic market
32. In the period of 1950-1960 being the first step of industrialization
process of Turkey, the sector activities have first started with the
efforts of foreign investors or multinationals aimed at penetration
into the Turkish market with their products, and the sector mainly
dominated by import goods at the beginning has gradually
proceeded towards the local industry. However, the dependence
on foreign sources for active ingredients or raw materials has
continued till date and is still continuing.
-Thanks to its continuously improving R&D and production abilities,
Turkish cosmetics sector has being gained a considerable
competitive power. Optimal quality and cost alternatives are
provided by the sector both for domestic and foreign buyers
Cosmetic sector in Turkey
In the period of 1950-1960 being the first step of
industrialization process of Turkey, the sector activities
have first started with the efforts of foreign investors or
multinationals aimed at penetration into the Turkish
market with their products, and the sector mainly
dominated by import goods at the beginning has
gradually proceeded towards the local industry.
However, the dependence on foreign sources for
active ingredients or raw materials has continued till
date and is still continuing.
-Thanks to its continuously improving R&D and
production abilities, Turkish cosmetics sector has being
gained a considerable competitive power. Optimal
quality and cost alternatives are provided by the
sector both for domestic and foreign buyers
33. Market strategy
Although the cosmetic market in Turkey as known to be
large but we have to do market research to learn that if
conducted to determine whether that market would be
suitable for our products. Also we have to find the right
price strategy for our products.
Having identified the product range and its acceptability to
Turkish consumers it was then possible for our company to
forecast the potential sales which could be achieved in
Turkey.
This information, together with estimates of the costs
involved in setting up and running the manufacturing
operation, enabled the company to determine that the
project is financially viable. That will show us how much
financial resources we need for this investment.