The document summarizes a poster created to advertise a Mars holiday experience by Mars Labs. It uses a 'Z' formation layout to guide the eyes from left to right, starting with the logo, then the slogan and images, and ending with contact information and the Virgin logo. The poster successfully uses this 'Z' shape format. It also represents traveling to new places with its logo of a spaceship and includes beach and pool images to convey the holiday theme.

1. Mars Labs

2. Main Image

3. ‘Z’ Form Explanation
The reason I have used a ‘Z’ Formation for my image is because your eyes
automatically read from left to right so I have laid it out in this way so your eyes
do the same.
It starts off with the logo then it go to the slogan, it passes through the images
and then stops at the number to call to book the holiday and also the virgin
logo.

4. Final Image

5. Evaluation
For this project we had to create a poster to advertise a Mars holiday experience by
‘Mars Labs’.
I think that the creation of our poster was successful as it meets the ‘Z’ shape
layout.
We added our logo first in the corner then our main images in the middle and the
‘Virgin’ logo last.
The logo itself represents traveling to never before places, because it is a single
spaceship traveling through space.
Other images such as the swimming pool, palm tree and other beach like imagery
contribute to the holiday theme.