Idea Pitch

2. The existing brand that I plan on using is Sony.
Original Idea
The product is going to be called “GOTG” which
is an abbreviation for “Gaming On The Go” .
Which is basically a gaming jacket suitable
for Sony’s portable devices such as the PS
Vita and PSP, it also is suitable for phones
that have a USB port with it.
I feel that this would be appropriate
for this brand because Sony specialize
in handheld products such as phones
and the PSP gaming wise and Sony
were the ones who really made
portable gaming take off, out-shining
the original brand that created
portable gaming which was Nintendo.
And I feel that with the rival
brands (Microsoft, Sony and
Nintendo) constantly competing
with each other to see who can
out-do who in terms of products
and deals. Myself being a
consumer of the Sony franchise,
would rather see Sony take
advantage of this and turn it
into a revolutionary product and
ignite the flame even more .

3. For the advertisement I felt that I should go
for a humorous approach because research
shows that people would pay attention
more to an advert if it was funny or
somewhat entertaining and I feel that it will
go well if I try that approach.
Style
Content
The storyline will be about an
average teen playing the PS
Vita but it runs out of power
and the kids laugh at him till
he uses the gaming jackets
utilities .
The advert is trying to get the
selected target audience hyped
up, because to them it’s possibly a
“dream come true”
Song used: Imagine Dragon
– On Top of the World

4. Initial Ideas
The picture to my left is
my basic idea of what I
had in mind.
Taking things into account
such as the colour and
the overall design(s) of
the product.
Also having facts such as
health hazards and
instructions on how you
can avoid it.
And also the alternate
Idea of having a gaming
backpack is also on the
brainstorm
Also from the feedback I have received from my
fellow classmates got my thinking. They said that
they appeal to an “Newer Generation” which
made my think that I should do the design based
on this generation and figure out how they would
be interested in it.

5. Budget of Advert
Based on the research that I
did, the budget would goes as
follows.
Jacket – £85
Battery Pack - £90
PS Vita with USB (already
Purchased) - £160
Actors – negotiations the
actors agent over the salary
Renting Scenery – has to be
discussed with the owner of
the property.
Video Camera - £300-400
price range.
So if the idea is given the thumbs up then the
budget I shall receive for this project should
be at least between £1500-£2500 pounds (if
it comes up to that much).

6. Name: Bob Bluhorne
Age: 16
Target Audience
(profile example)
Gender: Male
Ethnicity: mixed race (doesn’t
matter)
Hobbies/Interests: gaming in
his spare time, going out,
listening to music , reading
manga.
Religion: Christianity (doesn’t
matter)
Parents :Michael and Alice
Bluhorne
This is a rough profile of the
target audience I’m targeting
my project that. Basic draft of
my expectations of an typical
consumer of the project.

7. Video recorder
To record the product that I am promoting
-
The actors that star in it
-
For the TV advert in general
Actors
To promote the product
-
To make it look appealing
-
Demonstrate how the product works
-
To make the product stand out more through the demonstration
Scenery
Background for the advertisement
Jacket
Apart of the main product
-
Used as a the base of the product
PS Vita(s)
Apart of the main product
-
Demonstrates the actual point of the product
USB cord
-
One of the main components for the product
-
Used as the second stage of a Charger
-
Connects to the PS Vita
Battery Pack with a USB Port
-
Main component of the product
-
Charger for the PS Vita
Technical Resources

8. Technical Restraints
-
The problem with this product is that the jacket must be big enough to hold all of the content included
Carrying to many electrical equipment has proven to be very dangerous in terms of crime and weather
conditions.
USB cord may not be long enough to reach past my jacket sleeve
Could short circuit itself
It may be heavy to carry around with you everywhere
May increase body heat
Could cause heat rash and various heat related symptoms
How they could be resolved
Could use an extended version of the cord that’s being used
Could purchase a coat that is water resistant
Reorganize the positioning of the products in the jacket
give clear instructions to keep jacket open at certain times to let hot air out

9. Technical Limits
May not be able to re-create the product
-
Tight budget
-
Permission denied in certain areas
-
Editing software may be defective
-
Negotiating with actors
-
Product could be damaged
-
Video Recorder not able to function properly
-
Actual Image of product

10. Deadline
I’m planning to finish at least 3 FULL
DAYS before the deadline which is the
23rd of May.
Reason being is so I could be able to
check to see if there are any
miscalculations that need adjusting or
any improvements I could make to it.
And between the 23rd of May
and the 13th of June I’ll be
working on any improvements
that I may or may not have till
the actual deadline.